Holy or Unholy? Interview with Open AI’s ChatGPT
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In this paper, OpenAI's ChatGPT (Generative Pre-trained Transformer), also known as GPT-3, a machine-learning model that has the ability to generate human-like text, was employed as an interviewee instead of a human subject. The scope of the interview was the impacts of OpenAI's GPT on higher education and academic publishing. Particularly, several questions about the impacts of OpenAI's ChatGPT and other AI-based machine learning models on the hospitality and tourism industry and education were asked. The originality of this paper derives from having the ChatGPT as an interviewee. ChatGPT stated that its use helps instructors delegate monotonous tasks such as grading and focus on more intellectual tasks, and students may utilize ChatGPT to brainstorm ideas. ChatGPT confesses the risk of diminishing critical thinking for students in the case of over-reliance on ChatGPT as well as educational inequalities. For academic work, ChatGPT addressed it cannot be a substitute for human creativity and intellectuality because originality and novelty lack in outputs generated by ChatGPT. The tourism and hospitality industry can benefit from ChatGPT for certain things such as personalized services, content creation, and many more.
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Previous works in artificial intelligence show the possibility of interviewing ChatGPT for information elicitation or obtaining insights into diverse research topics.
“For instance, previous works in artificial intelligence (AI) show the possibility of interviewing ChatGPT for information elicitation or obtaining insights into diverse research topics [42-45].”
From Using Generative Artificial Intelligence Tools to Explain and Enhance Experiential Learning for Authentic Assessment (2024) · cites this paper as [43]
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Ray, P. P. (2024) · Journal of Hospitality Leisure Sport & Tourism Education · doi:10.1016/j.jhlste.2024.100504 · Cited by 25 · see citing works
A Systematic Rapid Review of Empirical Research on Students’ Use of ChatGPT in Higher Education
Dikilitaş, K., Klippen, M. I. F., & Keleş, S. (2024) · Nordic Journal of Systematic Reviews in Education · doi:10.23865/njsre.v2.6227 · Cited by 25 · see citing works
ChatGPT usage intention for tourism and hospitality customers
Abou‐Shouk, M., Abdelhakim, A., Elgarhy, S. D., Rabea, A., & Abdulmawla, M. (2025) · Tourism Recreation Research · doi:10.1080/02508281.2025.2465962 · Cited by 24 · see citing works
Khurma, O. A., Ali, N., & Hashem, R. (2023) · International Journal of Emerging Technologies in Learning (iJET) · doi:10.3991/ijet.v18i14.40935 · Cited by 24 · see citing works
Leveraging ChatGPT and Digital Marketing for Enhanced Customer Engagement in the Hotel Industry
Francis, R. S., Anantharajah, S., Sengupta, S., & Singh, A. (2024) · Advances in business information systems and analytics book series · doi:10.4018/979-8-3693-0815-8.ch004 · Cited by 24 · see citing works
Extending UTAUT2 to explore intention to use ChatGPT for travel planning: a hybrid PLS-ANN approach
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Alpar, Ö. (2025) · European Journal of Educational Research · doi:10.12973/eu-jer.14.4.1291 · Cited by 23 · see citing works
Utilizing Artificial Intelligence in Higher Education: A Systematic Review
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Research on ChatGPT in tourism and hospitality: A systematic review and future directions
Quang, T. D., Vo‐Thanh, T., Nghi, N. H., Phuong, B. T., & Bui, T. T. B. (2025) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2025.104287 · Cited by 22 · see citing works
Review of Qualitative Research in the Era of Generative Artificial IntelligencePreprint
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- Authors
- Iskender, A.
- Venue
- European Journal of Tourism Research
- Publisher
- Varna University of Management
- Published
- 2023-03-14
- Volume
- 34
- Pages
- 3414
- ISSN
- 1314-0817 (ISSN-L)
- 1994-7658
- OpenAlex
- W4327624031
- Cited by
- 260
- References
- 15
- Citations by year
- 2026: 34 · 2025: 67 · 2024: 103 · 2023: 56
- FWCI
- 61.02
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Locations
- European Journal of Tourism Research (publishedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Topics
- Physical Sciences › Computer Science › Information Systems › Artificial Intelligence in Education
- Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
- Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence Applications
- Keywords
- ChatGPT, GPT-3, large language models, artificial intelligence in higher education, scholarly publishing, automated grading, critical thinking, educational inequality, personalized services
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