Cited by 2,755Impact of AI and Big Data on Business and SocietyArtificial Intelligence ApplicationsAI and HR Technologies

The DOI matches its Crossref record; 103 of the 103 references it cites were found in a registry or an index; 31 of the 142 sources its claims cite were checked for support.

Artificial Intelligence and Management: The Automation–Augmentation Paradox

Raisch, Sebastian, Krakowski, Sebastian·2021·Academy of Management Review

Abstract

Taking three recent business books on artificial intelligence (AI) as a starting point, we explore the automation and augmentation concepts in the management domain. Whereas automation implies that machines take over a human task, augmentation means that humans collaborate closely with machines to perform a task. Taking a normative stance, the three books advise organizations to prioritize augmentation, which they relate to superior performance. Using a more comprehensive paradox theory perspective, we argue that, in the management domain, augmentation cannot be neatly separated from automation. These dual AI applications are interdependent across time and space, creating a paradoxical tension. Overemphasizing either augmentation or automation fuels reinforcing cycles with negative organizational and societal outcomes. However, if organizations adopt a broader perspective comprising both automation and augmentation, they could deal with the tension and achieve complementarities that benefit business and society. Drawing on our insights, we conclude that management scholars need to be involved in research on the use of AI in organizations. We also argue that a substantial change is required in how AI research is currently conducted in order to develop meaningful theory and to provide practice with sound advice.

Overview

Integrity signals

Registry

Crossref · 10.5465/amr.2018.0072

Cites

103 of 103 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Verification

Claims the paper makes

31 of 142 cited sources checked · 15 supported · 0 flagged · accuracy not yet measured

Show all 112 claims

  • Probably not a substantial claim. 58
  • It may state two separate claims as one. 67
  • The quote only partly states this claim. 1
112 of 112
  • The paper relies on this without support.

    AI is becoming increasingly pervasive in managerial contexts.

    “Nonetheless, these scholars' understanding will be required, because AI is becoming increasingly pervasive in managerial contexts.”
  • The paper relies on this without support.

    Most managerial tasks are more complex, and their rules and models are not fully known or readily available.

    “However, most managerial tasks are more complex, and the rules and models are therefore not fully known or readily available.”
  • The paper relies on this without support.

    Managerial tasks are generally embedded in a managerial process with interdependencies between tasks.

    “However, in practice managerial tasks rarely occur in isolation, but are generally embedded in a managerial process.There are interdependencies between the various tasks constituting this process.”
  • The paper relies on this without support.

    The three reviewed business books provide a suitable basis for identifying and analyzing the automation-augmentation tension in management.

    “Inspired by three recent business books, we have explored the emergent use of AI-based applications in organizations to automate and augment managerial tasks.”
  • The paper relies on this without support.

    The Symrise, UBS, and Unilever examples are representative of how organizations manage the automation-augmentation paradox.

    “A recent initiative at UBS's investment-banking division illustrates this virtuous cycle.”
  • The paper relies on this without support.

    Managers in key organizational domains, including customer management, human resources, marketing, product innovation, sales, and strategy, have already started working closely with intelligent machines on automated and augmented tasks.

    “Managers in key organizational domains, including customer management, human resources, marketing, product innovation, sales, and strategy have already started working closely with intelligent machines on automated and augmented tasks.”
6 of 6

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

Each contradiction between two passages listed here was confirmed by an independent check.

  • Example transition is described in the wrong direction

    Minor

    The paper introduces the two examples as transitions from automation to augmentation, but the examples describe augmentation first and automation afterward.

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Citations

Cites

Flagged first, then by citations

Show all 95 references

Research works printed but not linked: 13

  1. Bergstein B., 2019, MIT Technology Review, 122, 82
  2. Cariani P., 2010, Constructivist Foundations, 5, 86
  3. Davenport T. H., 2016, Only humans need apply: Winners and losers in the age of smart machines
  4. Derrida J., 1967, De la grammatologie
  5. Ford M., 2015, The rise of the robots: Technology and the threat of mass unemployment
  6. Goodwin, R., Maria, J., Das, P., Horesh, R., Segal, R., Fu, J. & Harris, C. 2017. AI for fragrance design. Proceedings of the Machine Learning for Creativity and Design Workshop at NIPS . San Diego, CA: Neural Information Processing Systems Foundation.
  7. Greenwald H. S., 2017, Frontiers in Robotics and AI, 3, 1
  8. Marr B., 2018, Forbes
  9. Mitchell T. M., 1997, Machine learning
  10. Press G., 2016, Forbes
  11. Rai A., 2019, MIS Quarterly, 43, iii
  12. Taylor M. E., 2009, Journal of Machine Learning Research, 10, 1633
  13. Westcott Grant K., 2018, Forbes

Cited by

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Items 201–300 of 2,600

Metadata

Authors
Raisch, S., & Krakowski, S.
Affiliations
  • University of Geneva (CH)
  • Stockholm School of Economics (SE)
Venue
Academy of Management Review
Published
2021-01
Volume
46
Issue
1
Pages
192-210
ISSN
  • 0363-7425 (ISSN-L)
  • 1930-3807
OpenAlex
W4247155454
Cited by
2,755
References
95
Citations by year
2026: 1391 · 2025: 586 · 2024: 318 · 2023: 235 · 2022: 156 · 2021: 65
FWCI
117.58
Type
journal article
Language
en
Open access
closed
Locations
Academy of Management Review (publishedVersion)
Funders
  • National Science Foundation
  • European Commission (856688)
  • Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung (185164, 181364)
Topics
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Impact of AI and Big Data on Business and Society
  • Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence Applications
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › AI and HR Technologies
Keywords
artificial intelligence in organizations, automation, augmentation, paradox theory, human-machine collaboration, organizational performance, societal impact of AI

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