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Cited by 1,163

The DOI matches its Crossref record.

Status update: celebrity, publicity, and branding in the social media age

·2014·Choice Reviews Online
DOI 10.5860/choice.51-5062
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Abstract

Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, only encouraged a preoccupation with status and attention. Her original research-which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists-explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques-such as self-branding, micro-celebrity, and life-streaming-to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

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Metadata

Venue
Choice Reviews Online
Publisher
American Library Association
Published
2014-04-22
Volume
51
Issue
09
Pages
51-5062-51-5062
ISSN
  • 0009-4978 (ISSN-L)
  • 1523-8253
DOI
10.5860/choice.51-5062
OpenAlex
W582946592
Cited by
1,163
References
0
Type
book review
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.