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Cited by 1,057

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

The antecedents and consequences of trust in online-purchase decisions

Yoon, Sung-Joon·2002·Journal of Interactive Marketing
DOI 10.1002/dir.10008
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Abstract

The primary research objective of this study rests on presenting and validating a model for the antecedents and consequences of consumer trust in the context of online purchase decision-making by means of simulation and survey methods. For this purpose, the study seeks to validate the correlation and causal relationships among the model's elements involving antecedents to trust (transactional security, web-site properties, search functionality, and personal variables), consequences (purchase intention), and mediating variable (web-site awareness). Based on the findings of a controlled simulation study involving 122 college students, are the following major results: (1) web-site trust showed a significant response to site properties including the image-related variables such as company awareness and company reputation, while satisfaction significantly responded to navigation functionality; (2) personal variables such as familiarity with e-commerce and prior satisfaction with e-commerce were found to have high correlation with web-site satisfaction as well as trust; (3) web-site trust, web-site satisfaction, and web-site awareness all influenced the online-purchase intention, and (4) web-site trust and web-site satisfaction had a high correlation. The findings of this study suggest a new approach to understanding and identifying the antecedents and consequences of web-site trust whose importance is increasing in the study of Internet commerce. Also, the study findings provide the Internet marketers with the managerial implications to establish effective online marketing strategy.

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Metadata

Authors
Yoon, S.-J.
Venue
Journal of Interactive Marketing
Publisher
SAGE Publications
Published
2002-05
Volume
16
Issue
2
Pages
47-63
ISSN
  • 1094-9968 (ISSN-L)
  • 1520-6653
DOI
10.1002/dir.10008
OpenAlex
W1980981674
Cited by
1,057
References
4
FWCI
71.11
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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CoChat. (2026). Citation check: The antecedents and consequences of trust in online-purchase decisions. https://app.cochat.ai/papers/10.1002/dir.10008
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Yoon, S.-J. (2002). The antecedents and consequences of trust in online-purchase decisions. Journal of Interactive Marketing. https://doi.org/10.1002/dir.10008

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.