Multilevel outcomes of creativity in organizations: An integrative review and agenda for future research
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Summary: Employee creativity is critical for an organization's innovativeness and survival in today's competitive business environment. As such, scholars have devoted significant attention to the predictors of employee creativity, seeking to understand how to best increase employees' creative output. However, employee creativity may not always translate into organizational innovation and performance. In fact, employee creativity may result in various outcomes for creative individuals, their coworkers, teams, and organizations. While there have been several integrative reviews on the antecedents of creativity, an in‐depth review of the outcomes of creativity is still needed to gain a holistic understanding of the benefits and costs of employee creativity and identify fruitful areas for future research. Thus, we aim to provide a comprehensive multilevel examination of the theories, methods, and creativity‐related constructs used to examine the outcomes of creativity. We also provide several theoretical and empirical opportunities for future research. This review may provide managers with knowledge of the pros and cons of employee creativity, enabling them to make informed decisions on how to better manage employee creativity.
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Being creative can improve emotional well-being, job satisfaction, and career growth.
“Being creative can improve emotional well-being [1], job satisfaction [42], and career growth [79].”
From The Impact of Generative AI on Creativity in Software Development: A Research Agenda (2025) · cites this paper as [79]
Citation [79] is attached only to career growth. Section 7.4 suggests that a creative growth mindset may be related to career flexibility and velocity, but presents this as a question for future research. It does not establish that being creative improves career growth. (LLM, conf=0.78)
Experimental — accuracy not yet measuredCreativity helps companies produce novel products, improve processes, and meet sustainability efforts.
“Creativity helps companies produce novel products and improve their processes [79] as well as work towards meeting their sustainability efforts [89].”
From The Impact of Generative AI on Creativity in Software Development: A Research Agenda (2025) · cites this paper as [79]
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- Connelly, C. E., Zweig, D., Webster, J., & Trougakos, J. P. (2012). Knowl- edge hiding in organizations. Journal of Organizational Behavior, 33(1), 64-88. https://doi.org/10.1002/job · DOI
- Dong Liu is the Thomas R. Williams Chair in Management and a Professor of Organizational Behavior at the Scheller College of Business, Georgia Institute of Technology. He received his Ph.D. in Management from the Michael G. Foster School of Business, University of Washington. His research interests include event system theory, workplace proactive (creativity and citizenship behavior), and counterproductive (turnover and abusive supervi- sion) behaviors, with a particular focus on examining the multile- vel interface between individuals, teams, and organizations across cultures. His research has been published in the Academy of Man- agement Journal, Academy of Management Review, Journal of Applied Psychology, Personnel Psychology, Organizational Behav- ior and Human Decision Processes, Journal of Management, Academy of Management Annals, Academy of Management Dis- coveries, and elsewhere.
- Christina E. Shalley is the Sharon M. and Matthew R. Price Chair and Professor of Organizational Behavior at the Scheller College of Business, Georgia Institute of Technology. She received her Ph.D. in Business Administration from the University of Illinois, Urbana-Champaign. Her research interests include investigating the effects of various social and contextual factors in enhancing individual and team creativity and determining ways to structure jobs and the work environment to support employee creativity. Her work has appeared in various academic journals such as the Academy of Management Journal, Academy of Management Review, Journal of Applied Psychology, Journal of Organizational Behavior, Journal of Management, Organization Science, Organi- zational Behavior and Human Decision Processes, and Personnel Psychology. How to cite this article: Lua, E., Liu, D., & Shalley, C. E. (2024). Multilevel outcomes of creativity in organizations: An integrative review and agenda for future research. Journal of Organizational Behavior, 45(2), 209-233. https://doi.org/10. 1002/job.2690
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Event-Oriented Organizational Behavior Research: A Multilevel Review and Agenda for Future Research
Liu, D., Morgeson, F. P., Zhu, J., & Fan, X. (2023) · Journal of Management · doi:10.1177/01492063231162094 · Cited by 62 · see citing works
Self-citationChen, T., Kim, T., Gong, Y., & Liang, Y. (2024) · Journal of Management Studies · doi:10.1111/joms.13072 · Cited by 31 · see citing works
Ocampo, A. C., Gu, J., Li, Q., Koseoglu, G., Wang, L., & Ashkanasy, N. M. (2024) · Journal of Organizational Behavior · doi:10.1002/job.2822 · Cited by 32 · see citing works
The Impact of Generative AI on Creativity in Software Development: A Research Agenda
Jackson, V., Vasilescu, B., Russo, D., Ralph, P., Prikladnicki, R., Izadi, M., D’Angelo, S., Inman, S., Andrade, A., & van der Hoek, A. (2025) · ACM Transactions on Software Engineering and Methodology · doi:10.1145/3708523 · Cited by 23 · see citing works
Halinski, M. J., Boekhorst, J. A., Allen, D. G., & Good, J. R. L. (2023) · Journal of Management · doi:10.1177/01492063231216691 · Cited by 22 · see citing works
Mitigating the effect of AI anxiety on employees’ creativity: a social cognitive perspective
Tong, H., Yu, J., & Shou, M. (2025) · Journal of Digital Management · doi:10.1007/s44362-025-00006-5 · Cited by 19 · see citing works
Entrepreneurial leadership and organizational performance: employee creativity and behavior
Nawaz, A., Wenqi, J., & Akhtar, S. (2025) · Management Decision · doi:10.1108/md-02-2024-0317 · Cited by 16 · see citing works
Happiness at work in small and medium-sized enterprises: an analysis of innovation and creativity
Martínez-Arvizu, O. J., Salazar-Altamirano, M. A., Galván-Vela, E., Anaya-Aguilar, R. M., & Anaya-Aguilar, C. (2025) · BMC Psychology · doi:10.1186/s40359-025-02980-x · Cited by 13 · see citing works
Khan, N. R., Gul, I., Khan, M. R., Khan, I., & Umar, M. (2024) · Journal of Small Business and Enterprise Development · doi:10.1108/jsbed-07-2023-0314 · Cited by 14 · see citing works
Cognitive load and creativity of knowledge workers: a diary study
Yu, W., Qin, X., Li, M., & Xue, X. (2023) · Current Psychology · doi:10.1007/s12144-023-05395-2 · Cited by 10 · see citing works
Farmer, S. M., Lorenz, M. P., & Ramsey, J. R. (2023) · Journal of Occupational and Organizational Psychology · doi:10.1111/joop.12463 · Cited by 10 · see citing works
Creativity afforded by enterprise social media: a communication visibility perspective
Fu, J., Sun, Y., Zhang, Z., Mouakket, S., & Chen, P. (2024) · Industrial Management & Data Systems · doi:10.1108/imds-12-2023-0965 · Cited by 9 · see citing works
Lopes, J. M., Gomes, S., & Trancoso, T. (2024) · FIIB Business Review · doi:10.1177/23197145241271467 · Cited by 14 · see citing works
Zhu, D., Wang, P. Q., Kim, S., Park, I., & Kim, P. B. (2025) · Tourism Management · doi:10.1016/j.tourman.2025.105189 · Cited by 9 · see citing works
Work from home and collective creativity: Exploring the experiences of IT professionals
Tønnessen, Ø., & Flåten, B.-T. (2023) · Cogent Business & Management · doi:10.1080/23311975.2023.2262219 · Cited by 9 · see citing works
The Antecedents of Career Development Competency in SMEs, Cambodia
Chanveasna, U., Sou, V., & Sovannara, K. (2024) · Open Journal of Business and Management · doi:10.4236/ojbm.2024.123072 · Cited by 9 · see citing works
Gong, Q. S., Liu, D., Chen, X.-P., Jiang, C., & Chen, G. (2023) · Journal of Management Studies · doi:10.1111/joms.13019 · Cited by 8 · see citing works
Self-citationCobbinah, B. B., Agyapong, A., Mensah, H. K., & Acquaah, M. (2025) · Journal of Business Research · doi:10.1016/j.jbusres.2025.115564 · Cited by 8 · see citing works
Koseoglu, G., Breidenthal, A. P., & Shalley, C. E. (2023) · Journal of Organizational Behavior · doi:10.1002/job.2737 · Cited by 7 · see citing works
Self-citationWhen employees meet gen AI: The double-edged effects of AI attitude on creativity
Ma, L., Ge, L., Li, Y., & Wang, Y. (2026) · Technovation · doi:10.1016/j.technovation.2026.103495 · Cited by 6 · see citing works
Job crafting towards strengths and interests: how overqualification enhances creativity?
Du, Y., Luo, J., & Su, Y. (2025) · Service Industries Journal · doi:10.1080/02642069.2025.2457548 · Cited by 6 · see citing works
Hameed, I., Qadeer, F., Zahoor, K., Hameed, I., & Memon, M. A. (2025) · The Journal of Creative Behavior · doi:10.1002/jocb.1538 · Cited by 7 · see citing works
Wang, W., Jeung, W., Kang, S., & Kim, H. J. (2024) · BMC Psychology · doi:10.1186/s40359-024-01971-8 · Cited by 7 · see citing works
Rösemeier, J., Hu, X., & Nijstad, B. A. (2025) · Academy of Management Annals · doi:10.5465/annals.2023.0096 · Cited by 5 · see citing works
Ahmed, S. S., Khan, M. M., Ali, M., Ali, S. R., & Mujahid, S. (2025) · International journal of organizational analysis · doi:10.1108/ijoa-02-2025-5216 · Cited by 9 · see citing works
How does AI awareness enhance the innovative performance of employees?
Wang, Y., Niu, H., Zhou, H., & Wang, X. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.105975 · Cited by 5 · see citing works
Zhou, Y., Li, P., Wang, Y., & Sun, Z. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.105139 · Cited by 4 · see citing works
Li, H., Steinberg, P. J., Bruns, H. C., & Surroca, J. A. (2025) · Research Policy · doi:10.1016/j.respol.2025.105286 · Cited by 4 · see citing works
Kim, J., Grijalva, E. J., Newman, D. A., & Li, Y. (2023) · Personnel Psychology · doi:10.1111/peps.12613 · Cited by 4 · see citing works
Tran, H. M. N., Le, D. V., Que, A. P. N., Chau, T. N., & Thao, T. L. T. (2024) · Journal of Chinese Human Resource Management · doi:10.47297/wspchrmwsp2040-800503.20241502 · Cited by 4 · see citing works
Cheng, C. C. J., & Shiu, E. (2024) · European Management Journal · doi:10.1016/j.emj.2024.06.002 · Cited by 4 · see citing works
Shabbir, M. Q., & Islam, S. U. (2024) · International Journal of Workplace Health Management · doi:10.1108/ijwhm-12-2023-0186 · Cited by 4 · see citing works
Zhang, Y., Zhang, J., Bu, X., & Zhang, N. (2024) · Journal of Managerial Psychology · doi:10.1108/jmp-11-2023-0685 · Cited by 4 · see citing works
Eyes everywhere: the influence of digital surveillance on employee innovation performance in China
Wang, Y., & Bai, C. (2024) · Asia Pacific Business Review · doi:10.1080/13602381.2024.2371357 · Cited by 4 · see citing works
Creativity is a journey, not a destination: A team flow theory perspective for service workers
Kulichyova, A., Ali, A., McCracken, M., Woods, J., & Moffett, S. (2025) · Journal of Business Research · doi:10.1016/j.jbusres.2025.115448 · Cited by 3 · see citing works
Paradoxical leadership as facilitator in the idea journey: The role of regulatory focus
de Pater, I. E., Wang, S., Yi, M., & Rietzschel, E. F. (2025) · Applied Psychology · doi:10.1111/apps.70020 · Cited by 3 · see citing works
When Creativity Meets Technology: A Systematic Review of Digital Creativity in the Workplace
Kang, H., & Yoo, S. (2025) · Human Resource Development Review · doi:10.1177/15344843251397184 · Cited by 3 · see citing works
Foreign Language Use, Virtuality, and the Creative Performance of Dyadic Teams
Muehlfeld, K. S., Loderer, A., Semrau, T., & Wilken, R. (2025) · Management International Review · doi:10.1007/s11575-024-00557-1 · Cited by 3 · see citing works
Under pressure: bouncing back to creativity into the future in a moderated mediation model
Li, M., & Wang, P. (2025) · Baltic Journal of Management · doi:10.1108/bjm-08-2024-0423 · Cited by 2 · see citing works
Zhang, Y., Yang, F., & Jia, J. (2025) · Personnel Review · doi:10.1108/pr-05-2024-0475 · Cited by 2 · see citing works
Mapping innovative work behavior and firm performance: evidence from Vietnamese ICT SMEs
Nguyen, H. T. N., Han, J. W., Pham, H., & Nguyen, L. L. H. (2025) · Journal of Asia Business Studies · doi:10.1108/jabs-02-2025-0078 · Cited by 2 · see citing works
Duh, H. I., Radebe, N., & Chipangamate, N. S. (2025) · The Extractive Industries and Society · doi:10.1016/j.exis.2025.101784 · Cited by 2 · see citing works
Bledow, R., Eun, H. J., & Vossaert, L. (2026) · Journal of Occupational and Organizational Psychology · doi:10.1111/joop.70102 · Cited by 2 · see citing works
Nguyen, N. N., Nham, P. T., & Takahashi, Y. (2024) · International Journal of Emerging Markets · doi:10.1108/ijoem-11-2021-1759 · Cited by 2 · see citing works
Choi, Y. (2024) · European Journal of Management and Business Economics · doi:10.1108/ejmbe-05-2022-0141 · Cited by 2 · see citing works
Maraşlı, F., Gölgeci̇, İ., Akgün, A. E., Müceldili, B., & Arslan, A. (2024) · Journal of Organizational Change Management · doi:10.1108/jocm-02-2024-0079 · Cited by 2 · see citing works
Khan, J., Zhang, Q., & Salameh, A. A. M. (2025) · Basic and Applied Social Psychology · doi:10.1080/01973533.2025.2474427 · Cited by 1 · see citing works
Liu, T., & Zhang, G. (2025) · Behavioral Sciences · doi:10.3390/bs15040443 · Cited by 1 · see citing works
How illegitimate tasks impact creative behavior of knowledge workers: a moderated mediation model
Song, H., Yin, Q., Yin, K., Duan, L., Zhou, X., & Li, Y. (2025) · Current Psychology · doi:10.1007/s12144-025-07908-7 · Cited by 1 · see citing works
Mechanisms of PsyCap contagion: A cross cultural perspective
Venkatanagarajan, V., Roche, M., & Borse, R. P. (2025) · International Journal of Cross Cultural Management · doi:10.1177/14705958251341704 · Cited by 1 · see citing works
Wang, X., Wang, Q., Lan, T., Chen, H., Li, Z., & Qian, C. (2025) · The Journal of Creative Behavior · doi:10.1002/jocb.70057 · Cited by 1 · see citing works
Rahman, M. M., & Rahman, F. (2025) · International Journal of Conflict Management · doi:10.1108/ijcma-12-2024-0338 · Cited by 1 · see citing works
Ma, Q., & Zhou, H. (2025) · Baltic Journal of Management · doi:10.1108/bjm-12-2024-0839 · Cited by 1 · see citing works
The effect of frameswitching on perceptions of decisiveness, creativity, and job fit
Piccolo, S. H.-L., & Albuja, A. F. (2026) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2026.104912 · Cited by 1 · see citing works
Seeking, Shaping, Becoming: A Scoping Review of the Organizational Futures Literature
Jain, S., Islam, H., Farrell, M. R., & Nair, A. (2026) · Journal of Management · doi:10.1177/01492063261429051 · Cited by 1 · see citing works
Liu, G., & Zhang, X. (2026) · Frontiers in Psychology · doi:10.3389/fpsyg.2026.1829753 · Cited by 1 · see citing works
Sou, V., Chanveasna, U., Sovannara, K., Wu, W., & Ngounhort, H. (2024) · Journal of Human Resource and Sustainability Studies · doi:10.4236/jhrss.2024.121009 · Cited by 4 · see citing works
Dahinine, B. (2024) · Journal of Ecohumanism · doi:10.62754/joe.v3i8.5567 · Cited by 1 · see citing works
Mediating Role of Job Crafting in the Relationship Between Creativity and Work Exhaustion
Tang, C., Dai, X., & Naumann, S. E. (2024) · Asian Women · doi:10.14431/aw.2024.3.40.1.65
Lorenzo, M. D. C. R., Delgado-Parada, J., Pereira, M. D. P. D., & Ricoy, S. F. (2024) · Sustainability · doi:10.3390/su16156664
Vincent, L. C., & Kouchaki, M. (2024) · Journal of Management · doi:10.1177/01492063241305569
Creativity Connects: Generating Creative Ideas on Behalf of a Brand Increases Feelings of Connection
Kim, S., Rodas, M. A., & Goncalo, J. A. (2025) · Personality and Social Psychology Bulletin · doi:10.1177/01461672251338686
Solving the Boredom Puzzle: Exploring Creativity With Self-Distancing in a Moderated Mediation Model
Li, M., & Wang, P. (2025) · SAGE Open · doi:10.1177/21582440251334220
Munar, D. A. C., Medellin, S. B., Vanegas, D. A. P., & Briñez, E. A. D. (2025) · Estudios y Perspectivas Revista Científica y Académica · doi:10.61384/r.c.a..v5i2.1301
Wang, D., Yi, Y., Li, J.-Y., Tao, W., & Lee, Y. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5354529
Interpersonal Consequences of Employee Innovation Behavior
Wang, S., de Pater, I. E., Yi, M., & Wray‐Bliss, E. (2025) · Journal of Business and Psychology · doi:10.1007/s10869-025-10077-w
Masud, A. A., Islam, K., Islam, M. F., Chaity, N. S., Akhter, P., Mandal, P., & Akter, T. (2025) · Sexuality Gender & Policy · doi:10.1002/sgp2.70031
Yasmeen, A., & Blouch, R. (2026) · Evidence-based HRM a Global Forum for Empirical Scholarship · doi:10.1108/ebhrm-04-2024-0116
Mindsets at work: unpacking the effects of work–care conflict and rumination on employee creativity
Li, L., Han, Y., Yang, Y., & Yang, J. (2026) · BMC Psychology · doi:10.1186/s40359-026-04270-6
Inquiry and innovation: Considering curiosity and creativity in autism
Luyster, R., Greene-Pendelton, K., & Arunachalam, S. (2026) · Acta Psychologica · doi:10.1016/j.actpsy.2026.106571
Kong, L., Chen, C., Wang, Y., Zhang, J., & Ding, X. (2026) · Current Psychology · doi:10.1007/s12144-026-09446-2
A Review of Research Progress on Influencing Factors of Employee Creativity
邓, 夏. (2026) · Advances in Social Sciences · doi:10.12677/ass.2026.154306
Institutional Antecedents of Creativity and Product Innovation in the Digital Cultural Industries
Mihailova, I., & de Vasconcellos, S. L. (2026) · Creativity and Innovation Management · doi:10.1111/caim.70064
Lyu, C., Wan, P., Dong, H., & Liu, J. (2026) · Journal of Intellectual Capital · doi:10.1108/jic-10-2025-0443
Zhao, Y., Gui, H., & Zhang, S. J. (2026) · Systems · doi:10.3390/systems14050553
Workplace loneliness: Developing and testing a mediated moderation model
Firoz, M., & Chaudhary, R. (2026) · Applied Psychology · doi:10.1111/apps.70107
QI, S., Ma, R., Ren, Q., & Zhao, Y. (2026) · Journal of Business Research · doi:10.1016/j.jbusres.2026.116347
How Status‐Striving Orientation Affects Employee Creativity: A Cross‐Level Moderated Mediation Model
Xie, P., & Xue, X. (2026) · The Journal of Creative Behavior · doi:10.1002/jocb.70127
Poh, S., Suparno, A., & Pratiwi, L. (2026) · EKOMA Jurnal Ekonomi Manajemen Akuntansi · doi:10.56799/ekoma.v5i5.18383
Kloutsiniotis, P. V., & Klarouda, F. (2026) · Employee Relations · doi:10.1108/er-09-2025-0785
From Idea to Energy: Examining the Relationship Between Creativity at Work and Vigor
Roder, J. L., Fay, D., & Pingel, R. (2026) · Zeitschrift für Arbeits- und Organisationspsychologie A&O · doi:10.1026/0932-4089/a000488
Rethinking the Rules: A Two-Study Sample of Ethical Climate and Employee Outcomes
Jahanzeb, S., Raja, U., Fatima, T., & Haq, I. U. (2026) · Journal of Business Ethics · doi:10.1007/s10551-026-06471-w
Valdiglesias, J., & Mendoza, J. C. L. (2026) · Economies · doi:10.3390/economies14090412
I regulate my emotions; therefore, I am creative? Daily emotion regulation and workplace creativity
Schmodde, L., & Wehner, M. (2026) · Journal of Managerial Psychology · doi:10.1108/jmp-03-2025-0265
- Authors
- Lua, E., Liu, D., & Shalley, C. E.
- Affiliations
- Georgia Institute of Technology (US)
- Corresponding author
- Liu, Dong
- Venue
- Journal of Organizational Behavior
- Publisher
- Wiley
- Published
- 2023-02-16
- Volume
- 45
- Issue
- 2
- Pages
- 209-233
- ISSN
- 0894-3796 (ISSN-L)
- 1099-1379
- OpenAlex
- W4319791045
- Cited by
- 84
- References
- 111
- Citations by year
- 2026: 22 · 2025: 33 · 2024: 21 · 2023: 8
- FWCI
- 21.72
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Journal of Organizational Behavior (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Creativity in Education and Neuroscience
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Job Satisfaction and Organizational Behavior
- Social Sciences › Psychology › Social Psychology › Team Dynamics and Performance
- Keywords
- employee creativity, organizational innovation, organizational performance, team creativity, creativity management, multilevel analysis
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