The DOI matches its Crossref record; 80 of the 81 references it cites were found in a registry or an index.
Platform competition: Strategic trade‐offs in platform markets
Abstract
Because the literature on platform competition emphasizes the role of network effects, it prescribes rapidly expanding a network of platform users and complementary applications to capture entire markets. We challenge the unconditional logic of a winner‐take‐all ( WTA ) approach by empirically analyzing the dominant strategies used to build and position platform systems in the U.S. video game industry. We show that when platform firms pursue two popular WTA strategies concurrently and with equal intensity (growing the number and variety of applications while also securing a larger fraction of those applications with exclusivity agreements), it diminishes the benefits of each strategy to the point that it lowers platform performance. We also show that a differentiation strategy based on distinctive positioning improves a platform's performance only when a platform system is highly distinctive relative to its rivals. Our results suggest that platform competition is shaped by important strategic trade‐offs and that the WTA approach will not be universally successful . Copyright © 2013 John Wiley & Sons, Ltd.
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“It also shows that content creators face a ‘winner-take-all’ situation (Cennamo and Santalo 2013, p. 1331; Gawer 2014, p. 1241).”
From Content Creators Between Platform Control and User Autonomy: The Role of Algorithms and Revenue Sharing (2023) · cites this paper as Cennamo and Santalo 2013
In the citing paper
“further highlights the importance of operating at scale (Cennamo & Santalo, 2013;Eisenmann et al., 2006).”
From Algorithmic human resource management: Synthesizing developments and cross-disciplinary insights on digital HRM (2021) · cites this paper as Cennamo & Santalo, 2013
In the citing paper
“Digital platforms usually incorporate new technologies, leading to a competitive advantage (Belleflamme & Peitz, 2019;Belleflamme & Toulemonde, 2009;Cennamo & Santaló, 2013).”
From Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems (2023) · cites this paper as Cennamo & Santaló, 2013
Citations
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1 of the 81 references couldn’t be matched to a known paper.
Research works printed but not linked: 14
- Belsley DA, 2004, Regression Diagnostic: Identifying Influential Data and Sources of Collinearity
- Brightman J, 2008, The state of game development: how video game developers can stay ahead of the game, BusinessWeek
- 10.2307/258631 · DOI
- Eisenmann TR, 2007, Winner‐take‐all in networked markets
- Feng Z, 2007, Indirect network effects, network quality and the success of a platform. Paper presented at Academy of Management Annual Meeting
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Cited by
Sorted by citations
Towards a theory of ecosystems
Jacobides, M. G., Cennamo, C., & Gawer, A. (2018) · Strategic Management Journal · doi:10.1002/smj.2904 · Cited by 3,724
Self-citationA Critical Assessment of Business Model Research
Massa, L., Tucci, C. L., & Afuah, A. N. (2017) · Academy of Management Annals · doi:10.5465/annals.2014.0072 · Cited by 1,587
Networks, platforms, and strategy: Emerging views and next steps
McIntyre, D. P., & Srinivasan, A. (2017) · Strategic Management Journal · doi:10.1002/smj.2596 · Cited by 1,109
Hein, A., Schreieck, M., Riasanow, T., Setzke, D. S., Wiesche, M., Böhm, M., & Krcmar, H. (2020) · Electronic Markets · doi:10.1007/s12525-019-00377-4 · Cited by 945
Technology Ecosystem Governance
Wareham, J., Fox, P. B., & Cano Giner, J. L. (2014) · Organization Science · doi:10.1287/orsc.2014.0895 · Cited by 931
Metadata
- Authors
- Cennamo, C., & Santalo, J.
- Affiliations
- Bocconi University (IT)
- Department of Strategy IE Business School Madrid Spain
- Corresponding author
- Cennamo, Carmelo
- ORCID
- Cennamo, Carmelo
- Venue
- Strategic Management Journal
- Publisher
- Wiley
- Published
- 2013-02-08
- Volume
- 34
- Issue
- 11
- Pages
- 1331-1350
- ISSN
- 0143-2095 (ISSN-L)
- 1097-0266
- OpenAlex
- W2120221151
- Cited by
- 780
- References
- 81
- Citations by year
- 2026: 80 · 2025: 92 · 2024: 85 · 2023: 95 · 2022: 90 · 2021: 89 · 2020: 82 · 2019: 57 · 2018: 38 · 2017: 31 · 2016: 15 · 2015: 17 · 2014: 7 · 2013: 2
- FWCI
- 40.27
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Strategic Management Journal (publishedVersion)
- Archivio istituzionale della Ricerca - Bocconi (submittedVersion)
- Funders
- Ministerio de Ciencia e Innovación
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategy and Innovation
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Merger and Competition Analysis
- Keywords
- platform competition, strategic trade-offs, network effects, exclusivity agreements, platform differentiation, video game industry, platform performance, market capture
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