When hearing the bark helps to identify the dog: semantically-congruent sounds modulate the identification of masked pictures
Abstract
We report a series of experiments designed to assess the effect of audiovisual semantic congruency on the identification of visually-presented pictures. Participants made unspeeded identification responses concerning a series of briefly-presented, and then rapidly-masked, pictures. A naturalistic sound was sometimes presented together with the picture at a stimulus onset asynchrony (SOA) that varied between 0 and 533 ms (auditory lagging). The sound could be semantically congruent, semantically incongruent, or else neutral (white noise) with respect to the target picture. The results showed that when the onset of the picture and sound occurred simultaneously, a semantically-congruent sound improved, whereas a semantically-incongruent sound impaired, participants' picture identification performance, as compared to performance in the white-noise control condition. A significant facilitatory effect was also observed at SOAs of around 300 ms, whereas no such semantic congruency effects were observed at the longest interval (533 ms). These results therefore suggest that the neural representations associated with visual and auditory stimuli can interact in a shared semantic system. Furthermore, this crossmodal semantic interaction is not constrained by the need for the strict temporal coincidence of the constituent auditory and visual stimuli. We therefore suggest that audiovisual semantic interactions likely occur in a short-term buffer which rapidly accesses, and temporarily retains, the semantic representations of multisensory stimuli in order to form a coherent multisensory object representation. These results are explained in terms of Potter's (1993) notion of conceptual short-term memory.
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Audiovisual priming studies with natural stimuli indicate a facilitatory role for visual perception.
“Audiovisual priming studies with natural stimuli indicate a facilitatory role for visual perception [45].”
From Decoding sound and imagery content in early visual cortex (2014) · cites this paper as [45]
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The contents of long-term memory and the emergence of knowledge
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The suppression of reflexive visual and auditory orienting when attention is otherwise engaged.
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Self-citationThe dog’s meow: asymmetrical interaction in cross-modal object recognition
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Semantic congruency and the Colavita visual dominance effect
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Self-citationCross-modality attentional blinks without preparatory task-set switching
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Crossmodal correspondences: A tutorial review
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Self-citationDoes food color influence taste and flavor perception in humans?
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Self-citationDecoding sound and imagery content in early visual cortex
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Information integration without awareness
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Multisensory Integration in Complete Unawareness: Evidence From Audiovisual Congruency Priming
Faivre, N., Mudrik, L., Schwartz, N., & Koch, C. (2014) · Psychological Science · doi:10.1177/0956797614547916 · Cited by 127 · see citing works
- Authors
- Chen, Y.-C., & Spence, C.
- Affiliations
- University of Oxford (GB)
- Corresponding author
- Chen, Yi-Chuan
- Venue
- Cognition
- Publisher
- Elsevier BV
- Published
- 2010-03
- Volume
- 114
- Issue
- 3
- Pages
- 389-404
- ISSN
- 0010-0277 (ISSN-L)
- OpenAlex
- W2070012345
- Semantic Scholar
- 0c2965bcb4e8a1b34531d57ba6297a8252def098
- Cited by
- 221
- References
- 146
- Citations by year
- 2026: 10 · 2025: 17 · 2024: 19 · 2023: 10 · 2022: 14 · 2021: 16 · 2020: 14 · 2019: 16 · 2018: 13 · 2017: 15 · 2016: 11 · 2015: 13 · 2014: 14 · 2013: 17 · 2012: 6
- FWCI
- 9.18
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Cognition (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Multisensory perception and integration
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neurobiology of Language and Bilingualism
- Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Multimodal Machine Learning Applications
- Keywords
- image recognition, stimulus onset asynchrony, multisensory integration
- MeSH terms
- Adult, Animals, Dogs, Female, Humans, Male, Perceptual Masking, Semantics, Vocalization, Animal, Signal Detection, Psychological
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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