Impact of corporate social responsibility on reputation—Insights from tweets on sustainable development goals by CEOs
Abstract
Social media had been extensively used for communication and networking purposes among corporates. Literature indicates social media platforms had also been used by the firms for building relationship with different stakeholders (i.e. customers, employees, investors and neighbouring communities). But there exists a gap in literature, whether social capital present on social media can be used for building corporate reputation (CR) in the society. Literature indicates corporate social responsibility (CSR) impacts CR. Therefore this study explores how CSR messages on social media impacts CR. For this study assumption was made that all the concerns and issues raised by Sustainable Development Goals (SDGs) are the social responsibilities of the CEOs. The study tries to explore this gap by analysing the tweets posted by two group of CEOs, i.e. CEOs in top 200 fortune companies and top 100 social influencer CEOs. Top 100 social influencer CEOs on social media were identified from the Hootsuite.com. Social influencer CEOs are having tremendous amount of influence on Twitter. The statistically test performed on the two group of the CEOs depicts there is significant difference in the number of CSR messages posted by fortune CEOs and social influencer CEOs. Results reveals social influencer CEOs had posted 5.97 times more CSR messages on Twitter as compared to fortune CEOs, which in turn may had led to better CR, in terms of shares and likes by social capital present on Twitter. The stu…
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Communication of sustainability related messages within social media has greatly increased during the pandemic.
“The communication of sustainability related messages within social media has greatly increased during the pandemic (Grover, Kar, & Ilavarasan, 2019;Grover, Kar, Gupta, & Modgil, 2021;Yadav, Kar, & Kashiramka, 2021).”
From Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action (2022) · cites this paper as Grover, Kar, & Ilavarasan, 2019
Influencers like CEOs and national heads can enable information sharing and subsequent adoption of sustainable initiatives among social media followers.
“| 10 | Influencers like CEOs and national | Grover et al. (2019), Grover et al. |”
From Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action (2022) · cites this paper as Grover et al. (2019)
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- Authors
- Grover, P., Kar, A. K., & Ilavarasan, P. V.
- Affiliations
- Indian Institute of Technology Delhi (IN)
- Corresponding author
- Kar, Arpan Kumar
- Venue
- International Journal of Information Management
- Publisher
- Elsevier BV
- Published
- 2019-10
- Volume
- 48
- Pages
- 39-52
- ISSN
- 0268-4012 (ISSN-L)
- OpenAlex
- W2934720860
- Cited by
- 163
- References
- 127
- Citations by year
- 2026: 12 · 2025: 12 · 2024: 17 · 2023: 34 · 2022: 28 · 2021: 33 · 2020: 25 · 2019: 2
- FWCI
- 33.87
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Information Management (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Social Sciences › Communication › Public Relations and Crisis Communication
- Keywords
- corporate social responsibility, corporate reputation, chief executive officers, Twitter, social media, Sustainable Development Goals, Fortune 500 companies, stakeholder engagement, social capital
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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