Intention to adopt services by AI avatar: A protection motivation theory perspective
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In the context of GAI, heightened concerns about privacy breaches can prompt users to adopt safeguarding measures, such as restricting data input or adjusting privacy settings.
“In the context of GAI, heightened concerns about privacy breaches can prompt users to adopt safeguarding measures, such as restricting data input or adjusting privacy settings (Park et al. 2024).”
From Bridging risk and retention: risk coping with privacy and hallucination in AI (2026) · cites this paper as Park et al. 2024
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- Authors
- Park, J., Yun, J., & Chang, W.
- Affiliations
- Hanyang University (KR)
- Corresponding author
- Yun, Jeewoo
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2024-09
- Volume
- 80
- Pages
- 103929
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W4399068475
- Cited by
- 51
- References
- 102
- Citations by year
- 2026: 25 · 2025: 23 · 2024: 3
- FWCI
- 19.10
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Journal of Retailing and Consumer Services (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- AI avatars, protection motivation theory, technology acceptance model, service trust, COVID-19 pandemic, threat appraisal, coping appraisal, perceived response efficacy
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