Does the effect go up in smoke? A randomized controlled trial of pictorial warnings on cigarette packaging
Abstract
Objective Placing a combination of a written warning and a graphic image on cigarette packaging (so called "pictorial warnings") is one of the WHO Framework Convention on Tobacco Control's most controversial recommendations. Our randomized controlled trial investigated if pictorial warnings lead to significantly higher motivation to quit, as compared to written warnings alone.Methods Four pictorial warnings were selected from the EU Commission's official image catalogue. Study arm 1 (44 adult smokers) viewed only the written warnings while study arm 2 (44 adult smokers) viewed the corresponding pictorial warnings. Self-affirmation was a second randomly manipulated factor, and nicotine dependence a quasi-experimental third factor. The main outcome measured was the motivation to quit, with fear intensity as one of the secondary outcomes.Results Pictorial warnings were associated with a significantly higher motivation to quit. A pictorial warning was also associated with higher fear intensity. The effect of warnings appears to be independent of nicotine dependence and self-affirmation.Conclusions Nationwide implementation of pictorial warnings may be effective in increasing heavy smokers' motivation to quit.Practice implication Due to the fact that perceived vulnerability, response and self-efficacy are not more strongly affected by pictorial warnings this effect may turn out to be short-term.
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The lone study that assessed perceived severity of harm found a large effect.
“It is also important to note that the lone study that assessed perceived severity of harm, another component of perceived threat, found a large effect.36”
From Pictorial cigarette pack warnings: a meta-analysis of experimental studies (2016) · cites this paper as [36]
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- Authors
- Schneider, S., Gadinger, M., & Fischer, A.
- Affiliations
- Heidelberg University (DE)
- University of Mannheim (DE)
- Corresponding author
- Schneider, Sven
- ORCID
- Schneider, Sven
- Venue
- Patient Education and Counseling
- Publisher
- Elsevier BV
- Published
- 2012-01
- Volume
- 86
- Issue
- 1
- Pages
- 77-83
- ISSN
- 0738-3991 (ISSN-L)
- OpenAlex
- W2039498296
- Cited by
- 71
- References
- 37
- Citations by year
- 2025: 4 · 2024: 1 · 2023: 3 · 2022: 2 · 2021: 7 · 2020: 1 · 2019: 5 · 2018: 7 · 2017: 10 · 2016: 6 · 2015: 11 · 2014: 3 · 2013: 9 · 2012: 1
- FWCI
- 3.04
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Patient Education and Counseling (publishedVersion)
- PubMed (publishedVersion)
- Funders
- Deutsches Krebsforschungszentrum
- Topics
- Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
- Keywords
- graphic health warnings, cigarette packaging, smoking cessation motivation, fear intensity, self-affirmation, nicotine dependence, Framework Convention on Tobacco Control, tobacco control
- MeSH terms
- Smoking Prevention, Adolescent, Adult, Analysis of Variance, Communication, Fear, Female, Germany, Health Education, Health Promotion, Humans, Health Knowledge, Attitudes, Practice, Male, Models, Psychological, Motivation, Product Labeling, Public Health, Surveys and Questionnaires, Smoking, Tobacco Use Disorder, Smoking Cessation, Product Packaging, Social Marketing, Young Adult
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