Human cognition in its social context.
Abstract
A model of how the human cognitive system operates in its natural social context is presented. The model focuses on both input and output variables that have been ignored in the development of most other cognitive theories. On the input end, the model emphasizes the role of prior knowledge and the goal-directed nature of social information processing. On the output end, the model emphasizes various types of social judgments and affective reactions, as well as memory and behavioral decision making. The model is designed to provide a general conceptual framework for integrating much of contemporary social cognition research. As such, it is consistent with, and occasionally subsumes, more molecular theories of specific social phenomena. Unique predictions of the model and the empirical evidence bearing on them are discussed, and several directions for future research are presented.
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A cognitive information-processing approach accounts for internally generated mechanisms by which relevant decision-making information is processed by individuals and individuals participating in group decision making.
“A cognitive information-processing approach accounts for internally generated mechanisms by which relevant decision-making information is processed by individuals and individuals participating in group decision making [9,10].”
From Rationality versus reality: the challenges of evidence-based decision making for health policy makers (2010) · cites this paper as [10]
Deliberate processing results in a final cognitive outcome that allows a decision maker to reach a conclusion, impression, or decision that is directly related to his/her previous experiences and biases.
“Ultimately, deliberate processing results in a final cognitive outcome that allows a decision maker to reach a conclusion, impression, or decision that is directly related to his/her previous experiences and biases.”
From Rationality versus reality: the challenges of evidence-based decision making for health policy makers (2010) · cites this paper as [10]
Cognitive shortcutting is a common occurrence that simplifies cognitive processing demands.
“The purpose of discussing information processing is to comprehend how incoming information and cognitive shortcutting are common occurrences that simplify cognitive processing demands [9,10,32,44,48,64,73].”
From Rationality versus reality: the challenges of evidence-based decision making for health policy makers (2010) · cites this paper as [10]
Cognitive heuristics serve as a trigger to a prototypical representation of a situation/decision, creating a judgment or response based on memory bin representations from previous experiences rather than a judgment based on the evidence of the current situation.
“Cognitive heuristics serve as a trigger to a prototypical representation of a situation/decision, thereby creating a judgment or response based on memory bin representations from previous experiences rather than a judgment based on the evidence of the current situation [9,10].”
From Rationality versus reality: the challenges of evidence-based decision making for health policy makers (2010) · cites this paper as [10]
A decision maker's utility is governed by his/her goals, which can be subjective in nature.
“Following the tenets of social information processing theory and research supporting prospect theory, the nature of goal-directed cognitive processing suggests that a decision maker's utility is governed by his/her goals, which can be subjective in nature [10].”
From Rationality versus reality: the challenges of evidence-based decision making for health policy makers (2010) · cites this paper as [10]
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- Authors
- Wyer, R. S., & Srull, T. K.
- Affiliations
- University of Illinois Urbana-Champaign (US)
- ORCID
- Wyer, Robert S.
- Venue
- Psychological Review
- Published
- 1986
- Volume
- 93
- Issue
- 3
- Pages
- 322-359
- ISSN
- 0033-295X (ISSN-L)
- 1939-1471
- OpenAlex
- W1996538871
- Cited by
- 708
- References
- 11
- Citations by year
- 2026: 5 · 2025: 10 · 2024: 11 · 2023: 8 · 2022: 14 · 2021: 14 · 2020: 15 · 2019: 9 · 2018: 15 · 2017: 19 · 2016: 15 · 2015: 16 · 2014: 30 · 2013: 13 · 2012: 25
- FWCI
- 196.12
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Review (publishedVersion)
- PubMed (publishedVersion)
- Rare & Special e-Zone (The Hong Kong University of Science and Technology) (submittedVersion)
- Funders
- National Institutes of Health (5r01mh038585-07)
- National Institute of Mental Health (R01 MH3-8585)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Life Sciences › Neuroscience › Cognitive Neuroscience › Cognitive Science and Education Research
- Social Sciences › Psychology › Developmental and Educational Psychology › Child and Animal Learning Development
- Keywords
- social cognition, cognitive architecture, prior knowledge, social information processing, social judgment, affective reactions, memory, decision-making, conceptual framework
- MeSH terms
- Cognition, Humans, Mental Recall, Social Behavior, Social Environment
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