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Self-perception: An alternative interpretation of cognitive dissonance phenomena.

Bem, Daryl J.·1967·Psychological Review

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Abstract

A theory of self-perception is proposed to provide an alternative interpretation for several of the major phenomena embraced by Festinger's theory of cognitive dissonance and to explicate some of the secondary patterns of data that have appeared in dissonance experiments. It is suggested that the attitude statements which comprise the major dependent variables in dissonance experiments may be regarded as interpersonal judgments in which the observer and the observed happen to be the same individual and that it is unnecessary to postulate an aversive motivational drive toward consistency to account for the attitude change phenomena observed. Supporting experiments are presented, and metatheoretical contrasts between the "radical " behavioral approach utilized and the phenomenological approach typified by dissonance theory are discussed.

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Authors: Bem, D. J.
Affiliations: Carnegie Mellon University (US)
Corresponding author: Bem, Daryl J.
Venue: Psychological Review
Publisher: American Psychological Association (APA)
Published: 1967
Volume: 74
Issue: 3
Pages: 183-200
ISSN: 0033-295X (ISSN-L)
1939-1471
DOI: 10.1037/h0024835
OpenAlex: W2138612226
Cited by: 2,959
References: 36
Citations by year: 2026: 56 · 2025: 88 · 2024: 85 · 2023: 69 · 2022: 66 · 2021: 101 · 2020: 95 · 2019: 114 · 2018: 119 · 2017: 97 · 2016: 98 · 2015: 94 · 2014: 84 · 2013: 105 · 2012: 86
FWCI: 140.06
Type: journal article
Language: en
Open access: closed
Locations: Psychological Review (publishedVersion)
PubMed (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Social Sciences › Psychology › Social Psychology › Psychology of Social Influence
Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
Keywords: self-perception, cognitive dissonance, attitude change, interpersonal judgment, self-consistency, phenomenological method, behavioral approach, metatheory
MeSH terms: Behavior, Humans, Perception, Self Concept

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Self-perception: An alternative interpretation of cognitive dissonance phenomena.

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