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Online consumer retention: contingent effects of online shopping habit and online shopping experience

Khalifa, Mohamed, Liu, Vanessa·2007·European Journal of Information Systems

Abstract

In this study, we further develop the information systems continuance model in the context of online shopping, using a contingency theory that accounts for the roles of online shopping habit and online shopping experience. Specifically, we argue and empirically demonstrate that although conceptually distinct, online shopping habit and online shopping experience have similar effects on repurchase intention. They both have positive mediated effects through satisfaction and moderate the relationship between satisfaction and online repurchase intention. The results of a survey study involving 122 online customers provide strong support for our research model. We also identify after-sale service, transaction efficiency, security, convenience, and cost savings as important online shopping usefulness drivers. Theoretical and practical implications include establishing a contingency theory to more fully explain online customer retention as well as guidelines for development of customer relationship management initiatives.

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Cites

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Cited by

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Metadata

Authors
Khalifa, M., & Liu, V.
Venue
European Journal of Information Systems
Published
2007-12
Volume
16
Issue
6
Pages
780-792
ISSN
  • 0960-085X (ISSN-L)
  • 1476-9344
OpenAlex
W2051761983
Cited by
519
References
18
FWCI
12.80
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.