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Online consumer retention: contingent effects of online shopping habit and online shopping experience
Abstract
In this study, we further develop the information systems continuance model in the context of online shopping, using a contingency theory that accounts for the roles of online shopping habit and online shopping experience. Specifically, we argue and empirically demonstrate that although conceptually distinct, online shopping habit and online shopping experience have similar effects on repurchase intention. They both have positive mediated effects through satisfaction and moderate the relationship between satisfaction and online repurchase intention. The results of a survey study involving 122 online customers provide strong support for our research model. We also identify after-sale service, transaction efficiency, security, convenience, and cost savings as important online shopping usefulness drivers. Theoretical and practical implications include establishing a contingency theory to more fully explain online customer retention as well as guidelines for development of customer relationship management initiatives.
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Online customer experience in e-retailing: An empirical model of antecedents and outcomes
Rose, S., Clark, M., Samouel, P., & Hair, N. (2012) · Journal of Retailing · doi:10.1016/j.jretai.2012.03.001 · Cited by 1,131
The benefits and dangers of enjoyment with social networking websites
Turel, O., & Serenko, A. (2012) · European Journal of Information Systems · doi:10.1057/ejis.2012.1 · Cited by 684
Re-examining online customer experience to include purchase frequency and perceived risk
Martin, J., Mortimer, G., & Andrews, L. (2015) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2015.03.008 · Cited by 321
Qureshi, I., Fang, Y., Ramsey, E., McCole, P., Ibbotson, P., & Compeau, D. (2009) · European Journal of Information Systems · doi:10.1057/ejis.2009.15 · Cited by 262
Zhang, T. (., Agarwal, R., & Lucas, H. C. (2011) · MIS Quarterly · doi:10.2307/41409964 · Cited by 233
Metadata
- Authors
- Khalifa, M., & Liu, V.
- Venue
- European Journal of Information Systems
- Publisher
- Informa UK Limited
- Published
- 2007-12
- Volume
- 16
- Issue
- 6
- Pages
- 780-792
- ISSN
- 0960-085X (ISSN-L)
- 1476-9344
- OpenAlex
- W2051761983
- Cited by
- 519
- References
- 18
- FWCI
- 12.80
- Type
- journal article
- Language
- en
- Open access
- closed
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