Cited by 1,236Rhetoric and Communication StudiesLinguistics and Discourse AnalysisInterpersonal and Organizational Communication

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Goodwill: A reexamination of the construct and its measurement

McCroskey, James C., Teven, Jason J.·1999·Communication Monographs

DOI 10.1080/03637759909376464

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Abstract

As a result of the controversy over the dimensionality of the ethos/source credibility construct and the associated plethora of empirical studies in the 1960s and 1970s, Aristotle's dimension of “goodwill” has been dismissed by many contemporary theorists and researchers. It is argued that this occurred as a result of errors made in the earlier empirical research and that “goodwill” can be measured, contrary to earlier claims, and should be restored to its former status in rhetorical communication theory. Empirical research is reported indicating the existence of the goodwill dimension as part of the structure of the ethos/source credibility construct and a measure of that dimension is provided with evidence for its reliability and validity.

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Authors: McCroskey, J. C., & Teven, J. J.
Affiliations: West Virginia University (US)
Northwest Missouri State University (US)
Venue: Communication Monographs
Publisher: Informa UK Limited
Published: 1999-03
Volume: 66
Issue: 1
Pages: 90-103
ISSN: 0363-7751 (ISSN-L)
1479-5787
DOI: 10.1080/03637759909376464
OpenAlex: W1992262987
Cited by: 1,236
References: 26
Citations by year: 2026: 100 · 2025: 99 · 2024: 80 · 2023: 86 · 2022: 96 · 2021: 99 · 2020: 84 · 2019: 90 · 2018: 65 · 2017: 48 · 2016: 63 · 2015: 56 · 2014: 46 · 2013: 43 · 2012: 24
FWCI: 36.19
Type: journal article
Language: en
Open access: closed
Locations: Communication Monographs (publishedVersion)
Topics: Social Sciences › Communication › Rhetoric and Communication Studies
Social Sciences › Linguistics and Language › Linguistics and Discourse Analysis
Social Sciences › Communication › Interpersonal and Organizational Communication
Keywords: goodwill, ethos, source credibility

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Goodwill: A reexamination of the construct and its measurement

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