Cited by 1,236Rhetoric and Communication StudiesLinguistics and Discourse AnalysisInterpersonal and Organizational Communication

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Goodwill: A reexamination of the construct and its measurement

McCroskey, James C., Teven, Jason J.·1999·Communication Monographs

DOI 10.1080/03637759909376464

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Abstract

As a result of the controversy over the dimensionality of the ethos/source credibility construct and the associated plethora of empirical studies in the 1960s and 1970s, Aristotle's dimension of “goodwill” has been dismissed by many contemporary theorists and researchers. It is argued that this occurred as a result of errors made in the earlier empirical research and that “goodwill” can be measured, contrary to earlier claims, and should be restored to its former status in rhetorical communication theory. Empirical research is reported indicating the existence of the goodwill dimension as part of the structure of the ethos/source credibility construct and a measure of that dimension is provided with evidence for its reliability and validity.

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“This assessment may be positive when people think their peer has ‘goodwill’ – experience of past interactions that create solidaristic social bonds (McCroskey & Teven, 1999).”
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Structural Nutrition Intervention Proposals Reduce the Perceived Legitimacy of Health-Promotion Institutions: A Randomized Population-Based Survey Experiment
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“18 The items are as follows: These organizations are (i) honest; (ii) trustworthy; (iii) genuine.”
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“Source credibility was evaluated using McCroskey ’ s scales, which evaluate perceptions of a source ’ s competence, trustworthiness, and goodwill (McCroskey, 1966; McCroskey & Teven, 1999).”
Influential
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“After reading the lecture notes, participants in all three conditions received a questionnaire containing the following measures: (a) McCroskey and Teven’s (1999) Measure of Source Credibility, (b) McCroskey and McCain’s (1974) Measure of Interpersonal Attraction, (c) social presence was assessed with six items modifi…”
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“…literature testing this theory has been fraught with conflicting definitions and confounding nonverbal factors, taken as a whole, the evidence confirms that Aristotle’s observation-based theories were broadly correct (McCroskey and Teven, 1999; for complexities see May, 1988; Pornpitakpan, 2004).”
Background
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“McCroskey and Teven [21] suggested that 3 key components comprise credibility: competence, trustworthiness, and goodwill.”
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“Such theoretical struggles as recognized by theorists across rhetoric (Amossy, 2001; Aristotle, 2007) and the social sciences (McCroskey, 1966; McCroskey & Teven, 1999; McCroskey & Young, 1981) can be alleviated through a more robust accounting of the dynamic and relational character of ethos.”
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“These measures were modified based on the concept of credibility measures by McCroskey et al [9].”
BackgroundInfluential
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“The role of source credibility in communication, or in-class lecture delivery has been studied extensively by many researchers (McCroskey & Teven, 1999; McCroskey & Young, 1981; Self, 1996; Teven, 2001).”
BackgroundInfluential
Uses and Gratifications
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“This credibility measure was borrowed and adapted from several sources [i.e. McCroskey and Teven, 1999; Ohanian, 1990; Kertz and Ohanian, 1992].”
Method
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MethodInfluential
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Background
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Background
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“…respondents’ assessments of the journalist’s credibility along three dimensions featured in prior research on credibility: expertise, trustworthiness, and conscientiousness (Berlo et al., 1969; Flanagin & Metzger, 2003; Hovland et al., 1953; McCroskey & Teven, 1999; McCroskey & Young, 1981).”
Background
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Authors: McCroskey, J. C., & Teven, J. J.
Affiliations: West Virginia University (US)
Northwest Missouri State University (US)
Venue: Communication Monographs
Publisher: Informa UK Limited
Published: 1999-03
Volume: 66
Issue: 1
Pages: 90-103
ISSN: 0363-7751 (ISSN-L)
1479-5787
DOI: 10.1080/03637759909376464
OpenAlex: W1992262987
Cited by: 1,236
References: 26
Citations by year: 2026: 100 · 2025: 99 · 2024: 80 · 2023: 86 · 2022: 96 · 2021: 99 · 2020: 84 · 2019: 90 · 2018: 65 · 2017: 48 · 2016: 63 · 2015: 56 · 2014: 46 · 2013: 43 · 2012: 24
FWCI: 36.19
Type: journal article
Language: en
Open access: closed
Locations: Communication Monographs (publishedVersion)
Topics: Social Sciences › Communication › Rhetoric and Communication Studies
Social Sciences › Linguistics and Language › Linguistics and Discourse Analysis
Social Sciences › Communication › Interpersonal and Organizational Communication
Keywords: goodwill, ethos, source credibility

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Goodwill: A reexamination of the construct and its measurement

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