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A New Marketing Trend in the Digital Age: Social Media Marketing

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Seduced by Style: How Instagram Fashion Influencers Build Brand Loyalty Through Customer Engagement in Sustainable Consumption

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Do source credibility, green experience, and green brand image shape sustainable consumer behaviour? A PLS-SEM-fsQCA model

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The Impact of Social Media Influencers on Ecoconscious Consumers

Rajput, A., Suryavanshi, K., Thapa, S. B., Gahlot, P., & Gandhi, A. V. (2024) · ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS) · doi:10.1109/icetsis61505.2024.10459444 · Cited by 8 · see citing works

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Gürlek, M., & Kılıç, İ. (2024) · Service Industries Journal · doi:10.1080/02642069.2024.2378332 · Cited by 8 · see citing works

The Role of Green Influencers in Shaping Green Brand Image: A Mediation Analysis of Green Consumer Trust

Wu, S., Lim, A., & Lim, W.-Y. (2025) · Journal of Information & Knowledge Management · doi:10.1142/s0219649225500510 · Cited by 9 · see citing works

The nexus between green influencers and green customer citizenship behavior: do environmental self-identity and dynamic norms matter?

Aljarah, A., Ibrahim, B., Hazzam, J., & Soomro, S. A. (2025) · British Food Journal · doi:10.1108/bfj-03-2025-0254 · Cited by 7 · see citing works

A Global Perspective on Ecotourism Marketing Trends: A Review

Dube, K., & Ezeh, P. C. (2025) · Sustainability · doi:10.3390/su17136035 · Cited by 6 · see citing works

Examining the role of green marketing mix elements on green purchase behavior

Irshad, M. (2025) · Management of Environmental Quality An International Journal · doi:10.1108/meq-03-2024-0114 · Cited by 9 · see citing works

What makes an influencer's followers green? U-shaped curvilinear relationships between influencers' interactive practices and perceived pro-environmental behaviors

Olfat, M., Topić, M., Beig, M. M., & Barkhi, F. (2025) · Internet Research · doi:10.1108/intr-09-2024-1395 · Cited by 5 · see citing works

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Seçi̇lmi̇ş, C., Kılıç, İ., Sarı, Y., & Şenel, E. (2024) · Journal of Hospitality and Tourism Insights · doi:10.1108/jhti-10-2023-0773 · Cited by 5 · see citing works

How problematic travel influencer-generated content triggers audience reactance through negative emotions

Wu, X., & Lai, I. K. W. (2026) · Current Issues in Tourism · doi:10.1080/13683500.2025.2612079 · Cited by 3 · see citing works

Green Influencer Marketing and Sustainable Consumption: A Systematic Review and Future Research Agenda

Nguyen, T.-T., Nguyen, K. H., & Tran, M. D. (2026) · International Journal of Consumer Studies · doi:10.1111/ijcs.70233 · Cited by 4 · see citing works

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Grover, K., Saha, V., & Sangroya, D. (2025) · Tourism Recreation Research · doi:10.1080/02508281.2025.2460806 · Cited by 3 · see citing works

Implementation of CRISP-DM for Social Network Analysis (SNA) of Tourism and Travel Vlog Content Reviews

Singgalen, Y. A. (2024) · JURNAL MEDIA INFORMATIKA BUDIDARMA · doi:10.30865/mib.v8i1.7323 · Cited by 3 · see citing works

Cross-national evidence on influencer-driven green choice: a moderated-mediation model of authenticity, parasocial ties, and greenwashing exposure

Balaskas, S., & Yfantidou, I. (2026) · Frontiers in Communication · doi:10.3389/fcomm.2026.1764803 · Cited by 2 · see citing works

Ergenlerin Sosyal Medya Fenomenlerini Takip Etme Davranışlarının Sosyolojik Analizi

Aksoy, M. (2024) · Sosyoloji araştırmaları dergisi/Sosyoloji araştırmaları dergisi · doi:10.18490/sosars.1575256 · Cited by 2 · see citing works

How influencer marketing affect sustainable consumer behaviour? Systematic review, integrative framework and future research agenda

Kilumile, J. W., & John, J. K. (2025) · Journal of Electronic Business & Digital Economics · doi:10.1108/jebde-09-2024-0034 · Cited by 2 · see citing works

Unveiling dark tourism: comprehensive scale development on tourists’ motivation

Ravichandran, S. S., Fernandes, S., & Srivastava, M. (2026) · Current Issues in Tourism · doi:10.1080/13683500.2025.2608925 · Cited by 2 · see citing works

Sentiment Classification of Food Influencer Content Reviews using Support Vector Machine Model through CRISP-DM Framework

Singgalen, Y. A. (2024) · Jurnal Sistem Komputer dan Informatika (JSON) · doi:10.30865/json.v5i3.7509 · Cited by 2 · see citing works

Sosyal Medyada Sürdürülebilir Pazarlama: Yeşil Etkileyici (Influencer) Stratejileri

Apaydın, İ. Z. (2025) · Özgür Yayınları eBooks · doi:10.58830/ozgur.pub694.c2948 · Cited by 1 · see citing works

How counterfactual thinking and gamification influence green tourism consumption intention: a case study based on the role-playing game design of ‘Journey to the West’

Xie, Y., Ma, W., Tong, Z., Wu, L., & Li, B. (2025) · Current Issues in Tourism · doi:10.1080/13683500.2025.2514828 · Cited by 1 · see citing works

Measuring wildlife equity in animal tourism: scale development and behavioral validation of the Wildlife Equity Values Scale (WEVS)

Yan, X., & Xu, F. (2025) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2025.2523342 · Cited by 1 · see citing works

A joint analysis of the effects of climate change denial and problem awareness in predicting air travel behavioral intentions

Küçükergi̇n, K. G., Koç, B., Dedeoğlu, B. B., & Küçükergin, F. N. (2025) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2025.2523341 · Cited by 1 · see citing works

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Lv, X., Yang, Y., Zhang, R., & Lan, T. (2025) · Journal of Sustainable Tourism · doi:10.1080/09669582.2025.2537761 · Cited by 1 · see citing works

How influencer marketing campaigns use mental imagery to engage consumers: an Instagram study of recycled tap water journeys in Phoenix and Barcelona

Rodríguez‐Ardura, I., Meseguer‐Artola, A., Ammetller, G., & Williams, S. D. (2025) · British Food Journal · doi:10.1108/bfj-07-2025-0882 · Cited by 1 · see citing works

Destination smartness revisited: sustainability’s influence and the new Destination Smartness Scale (DSS)

Michaelidou, N., Zenker, S., Micevski, M., Herz, M., & Kolbl, Ž. (2025) · Journal of Sustainable Tourism · doi:10.1080/09669582.2025.2597319 · Cited by 1 · see citing works

Virtual Social Influencer Scale Development and Validation: An Algorithmic Approach

van Esch, P., Cui, Y. G., Arli, D. I., & Eskridge, B. (2026) · Australasian Marketing Journal (AMJ) · doi:10.1177/14413582261423028 · Cited by 1 · see citing works

How does the attractiveness of social media content effect travel intention? The case of Georgia

Kılıç, İ., & Gogia, N. (2026) · Journal of Multidisciplinary Academic Tourism · doi:10.31822/jomat.2026-11-1-1 · Cited by 1 · see citing works

Influencer marketing in hospitality and tourism: a systematic literature review and research agenda

Alizadeh, M., Leung, D., & Gürsoy, D. (2026) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-08-2025-1293 · Cited by 1 · see citing works

Green social media marketing and responsible travel across generations: How content source, trust, and greenwashing shape environmental responsibility

Abate, Y. A., Niininen, O., Ukpabi, D. C., & Karjaluoto, H. (2026) · Cleaner and Responsible Consumption · doi:10.1016/j.clrc.2026.100455 · Cited by 1 · see citing works

Environmental guilt and cultural values explain how green identity shapes sustainable skincare purchase intention among Arab Generation Z

Al-Ghamdi, D., Nisar, T. M., & Shaheen, A. Y. M. (2026) · Scientific Reports · doi:10.1038/s41598-026-65701-3 · Cited by 1 · see citing works

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Oğuz, Y. E., & Polat, Ş. (2024) · Annals of gastronomy and tourism studies. · doi:10.69527/agats.2024.1 · Cited by 1 · see citing works

Virtual Reality and Tourism Marketing

Arora, A., & Siddhey, P. K. (2024) · Advances in hospitality, tourism and the services industry (AHTSI) book series · doi:10.4018/979-8-3693-7909-7.ch022 · Cited by 1 · see citing works

Social Media and Bicycle Tourism: Application of Dual Concern and Cognitive Response TheoriesPreprint

Kılıç, İ., Seçi̇lmi̇ş, C., & Polat, Ş. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4866307

Who Really Influences? A Theory-Informed AI Framework for Tourism Influencer Selection Under Budget Constraints

Guo, X., Zheng, W., & Lin, Z. (2025) · Journal of Hospitality & Tourism Research · doi:10.1177/10963480251361951

Exploring Consumer Perceptions of Sustainability Influencer Videos: A VADER-Based Sentiment Analysis of YouTube Comments

Devika Rani, S. R., & Saha, P. (2025) · IEEE International Conference for Women in Innovation, Technology & Entrepreneurship (ICWITE) · doi:10.1109/icwite64848.2025.11307049

The making of moonlighters: organizational disidentification as a behavioral response to workplace stressors

Uddin, S. M. F., Dash, I., Meher, J. R., & Khan, F. M. (2026) · International Journal of Conflict Management · doi:10.1108/ijcma-05-2025-0175

Reaction videos as “interpassive” aesthetic experiences: Understanding the meaning of diffuse media practices in the platform society

Mulargia, S., & Serafini, L. (2026) · The Communication Review · doi:10.1080/10714421.2026.2647307

Green organisational culture: conceptualisation, scale development, and validation

Gürlek, M. (2026) · Service Industries Journal · doi:10.1080/02642069.2026.2664587 · Cited by 1 · see citing works

Influencer marketing and purchase intentions among generation Z in emerging markets: A regional consumer context

Zeqiri, J., Gleason, K. C., Todor, R. D., & Zegullaj, F. (2026) · Journal of Marketing Communications · doi:10.1080/13527266.2026.2667896

Influencer marketing and sustainability: The power of persuasion on consumer attitudes and behaviors

Costello, J., & Lees, S. (2026) · Elsevier eBooks · doi:10.1016/b978-0-443-29863-9.00092-1

Young female consumers’ perceptions of sustainability virtual influencers: a perspective from goal-framing and source credibility

Huh, J. (., Cuevas, L. M., Kim, H.-Y., Kao, Y. R., & Im, J. (2026) · Young Consumers Insight and Ideas for Responsible Marketers · doi:10.1108/yc-11-2025-2843 · Cited by 1 · see citing works

Social media and environmentally sustainable tourism: insights from a systematic literature review of the tourist perspective

Janik, A., & Ryszko, A. (2026) · Information Technology & Tourism · doi:10.1007/s40558-026-00387-x

From interaction to impact: developing the AI touchpoint experience scale

Chu, H., Ji, C., Tang, Y., Prentice, C., & Liu, X. (2026) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-09-2025-1442

Influencer Marketing and Sustainable Hospitality: The Roles of Social Power and Influencer–Brand Congruence

Li, K., Aw, E. C., Tan, G. W., & Ki, C.-W. C. (2026) · Business Strategy and the Environment · doi:10.1002/bse.71312

Fostering Sustainable Consumption Through Influencers' Intimate Self‐Disclosure: The Role of Eco‐centrism and Altruism

Kilumile, J. W., Li, Z., & John, J. K. (2026) · Sustainable Development · doi:10.1002/sd.71509

A Multimodal Framework for Analyzing Engagement With Green Social Media Influencers

Azevedo, C. C., Miguéis, V. L., Baptista, A. J., Teixeira, J., & Taipa, S. (2026) · Sustainable Development · doi:10.1002/sd.71559

Vicarious moral satisfaction: how audiences make sense of green influencers’ prosocial content and disengage from action

Shuqair, S., Martins, P. C. F., Dalmoro, M., & Rita, P. (2026) · International Journal of Advertising · doi:10.1080/02650487.2026.2718009

Travel influencer marketing: how green conspicuous behavior promotes pro-environmental travel behavior among Generation Z

Gong, T. I., Guo, R., & Teng, S. M. (2026) · Journal of Sustainable Tourism · doi:10.1080/09669582.2026.2717377

How has influencer communication shaped sustainable tourism over the years? A bibliometric-systematic literature review

Wahab, K., & Clark, C. (2026) · Journal Of Vacation Marketing · doi:10.1177/13567667261483285

Virtual vs. human influencers in sustainable festival tourism: the interactive effects of message appeal and source attractiveness

Jung, S., Singh, S., & Chen, J. (2026) · Journal of Hospitality and Tourism Insights · doi:10.1108/jhti-01-2026-0022

Back to the future of sustainability: how social media influencers activate norms for sustainable fashion consumption among Gen Z

ُEL-Atfy, H. M., Ewis, M. Z. A., & ElNaggar, R. A. A. (2026) · Management & Sustainability An Arab Review · doi:10.1108/msar-09-2025-0335

Follower Skepticism Toward Green Influencers: E‐ WOM Insights on Authenticity and Greenwashing

Nguyen, T.-T., & Dang, T.-T. (2026) · International Journal of Consumer Studies · doi:10.1111/ijcs.70262

The power of green virtual influencers in shaping tourists’ green behavioural intentions

Kılıç, İ., Gürlek, M., Özdemir, C., Seçi̇lmi̇ş, C., & Polat, Ş. (2026) · Journal of Sustainable Tourism · doi:10.1080/09669582.2026.2749597

Green influencers' characteristics: scale development, validation and their impact on followers' behaviors

Liu, Y., & Zeng, X. (2026) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-08-2025-1702 · Cited by 4 · see citing works

Conceptualization and Validation of a Theoretically Grounded Multidimensional Scale for Greenfluencer Cognitraction

Harikumar, A., & Swaminathan, U. (2026) · International Research Journal of Multidisciplinary Scope · doi:10.47857/irjms.2026.v07i01.07537

Green Influencer Marketing and Sustainable Consumption: A Systematic Review and Future Research Agenda

Nguyen, T.-T., Nguyen, K. H., & Tran, M. D. (2026) · International Journal of Consumer Studies · doi:10.1111/ijcs.70233 · Cited by 4 · see citing works

Measuring Green Marketing: Scale Development and Validation

Vilkaité-Vaitoné, N., Skačkauskienė, I., & Meneses, G. D. (2022) · Energies · doi:10.3390/en15030718 · Cited by 51 · see citing works

Leveraging Green Influencer Marketing to Promote Green Consumerism: The Strategic Role of Perceived Self‐Congruity and Online Peer Network

Trinh, A. K., Nguyen, K. H., & Tran, M. D. (2026) · Business Strategy and the Environment · doi:10.1002/bse.70763 · Cited by 1 · see citing works