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Cited by 1,044

The DOI matches its Crossref record; 21 of the 21 references it cites were found in a registry or an index.

The dual pathway to creativity model: Creative ideation as a function of flexibility and persistence

Open access
Nijstad, Bernard A., De Dreu, Carsten K. W., Rietzschel, Eric F., Baas, Matthijs·2010·European Review of Social Psychology
DOI 10.1080/10463281003765323
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Abstract

The dual pathway to creativity model argues that creativity—the generation of original and appropriate ideas—is a function of cognitive flexibility and cognitive persistence, and that dispositional or situational variables may influence creativity either through their effects on flexibility, on persistence, or both. This model is tested in a number of studies in which participants performed creative ideation tasks. We review work showing that cognitive flexibility, operationalised as the number of content categories surveyed, directly relates to idea originality, but that originality can also be achieved by exploring a few content categories in great depth (i.e., persistence). We also show that a global processing mode is associated with cognitive flexibility, but only leads to high originality in tasks that capitalise on cognitive flexibility. We finally show that activating positive mood states enhance creativity because they stimulate flexibility, while activating negative mood states can enhance creativity because they stimulate persistence. Implications for theory and practice are discussed.

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Metadata

Authors
Nijstad, B. A., De Dreu, C. K. W., Rietzschel, E. F., & Baas, M.
Venue
European Review of Social Psychology
Publisher
Informa UK Limited
Published
2010-03
Volume
21
Issue
1
Pages
34-77
ISSN
  • 1046-3283 (ISSN-L)
  • 1479-277X
DOI
10.1080/10463281003765323
OpenAlex
W2107117144
Cited by
1,044
References
21
FWCI
17.58
Type
journal article
Language
en
Open access
green

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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