Are Social Networking Sites Making Health Behavior Change Interventions More Effective? A Meta-Analytic Review
Abstract
The increasing popularity of social networking sites (SNSs) has drawn scholarly attention in recent years, and a large amount of efforts have been made in applying SNSs to health behavior change interventions. However, these interventions showed mixed results, with a large variance of effect sizes in Cohen's d ranging from -1.17 to 1.28. To provide a better understanding of SNS-based interventions' effectiveness, a meta-analysis of 21 studies examining the effects of health interventions using SNS was conducted. Results indicated that health behavior change interventions using SNS are effective in general, but the effects were moderated by health topic, methodological features, and participant features. Theoretical and practical implications of findings are discussed.
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The easy accessibility and cost efficiency of mobile features may help prevent diminishing intervention effects compared with those that use other types of new media.
“The easy accessibility and cost efficiency of mobile features may help prevent diminishing intervention effects compared with those that use other types of new media [33].”
From The Comparative Effectiveness of Mobile Phone Interventions in Improving Health Outcomes: Meta-Analytic Review (2019) · cites this paper as [33]
A meta-analysis on health interventions using social networking sites reported that studies using a true control condition without giving any intervention had a significantly higher weighted mean effect size than studies giving an alternative intervention to the control group.
“Specifically, a meta-analysis on health interventions using social networking sites reported that studies using a true control condition without giving any intervention had a significantly higher weighted mean ES than studies giving an alternative intervention to the control group [33].”
From The Comparative Effectiveness of Mobile Phone Interventions in Improving Health Outcomes: Meta-Analytic Review (2019) · cites this paper as [33]
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- Authors
- Yang, Q.
- Affiliations
- University of Pennsylvania (US)
- Corresponding author
- Yang, Qinghua
- ORCID
- Yang, Qinghua
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2017-02-16
- Volume
- 22
- Issue
- 3
- Pages
- 223-233
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W2588360892
- Cited by
- 92
- References
- 75
- Citations by year
- 2026: 3 · 2025: 11 · 2024: 8 · 2023: 11 · 2022: 12 · 2021: 23 · 2020: 6 · 2019: 5 · 2018: 9 · 2017: 4
- FWCI
- 7.31
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Health Communication (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Health › Social Media in Health Education
- Health Sciences › Health Professions › General Health Professions › Mobile Health and mHealth Applications
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- social networking sites, health behavior change interventions, intervention effectiveness, health topics, methodological characteristics, participant characteristics, moderators of effect size
- MeSH terms
- Health Promotion, Humans, Program Evaluation, Health Behavior, Randomized Controlled Trials as Topic, Internet, Social Networking
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