The DOI matches its Crossref record.
Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions
Abstract
Warranty quality, warrantor reputation, and price were manipulated in five separate experiments that were designed to examine the effects of these extrinsic cues on consumer perceptions of the financial and performance risk involved with innovative product concepts. The important role of the warranty as a mechanism for allaying consumers' financial risk perceptions was consistently demonstrated in all five experiments.
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Metadata
- Authors
- Shimp, T. A., & Bearden, W. O.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1982-06
- Volume
- 9
- Issue
- 1
- Pages
- 38
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2076380664
- Cited by
- 587
- References
- 0
- FWCI
- 7.25
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
