The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
Abstract
This article pursues the emerging interest in emotional aspects of consumer behavior, advocates a broadened view of consumption-related emotions, and focuses on the role of emotions in mediating the effects of advertising. Specifically, it proposes an approach that examines the manner in which intervening emotional reactions mediate the relationship between advertising content and attitudes toward the ad or brand. An illustrative application of this approach demonstrates its usefulness in assessing the role of emotions as mediators of consumer responses to advertising.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Russell, J. A. (1980) · Journal of Personality and Social Psychology · doi:10.1037/h0077714 · Cited by 16,334
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Toward a general psychobiological theory of emotions
Panksepp, J. (1982) · Behavioral and Brain Sciences · doi:10.1017/s0140525x00012759 · Cited by 999
Cited by
Chaudhuri, A., & Holbrook, M. B. (2001) · Journal of Marketing · doi:10.1509/jmkg.65.2.81.18255 · Cited by 6,674
Self-citationThe Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
The Role of Emotions in Marketing
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999) · Journal of the Academy of Marketing Science · doi:10.1177/0092070399272005 · Cited by 3,349
Mano, H., & Oliver, R. L. (1993) · Journal of Consumer Research · doi:10.1086/209361 · Cited by 1,973
Measuring Attitude toward the Brand and Purchase Intentions
Spears, N., & Singh, S. N. (2004) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2004.10505164 · Cited by 1,812
How advertising works: what do we really know?
Vakratsas, D., & Ambler, T. (1999) · Journal of Marketing · doi:10.1177/002224299906300103 · Cited by 1,436
Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement
Lee, M., & Youn, S. (2009) · International Journal of Advertising · doi:10.2501/s0265048709200709 · Cited by 662
Information Processing from Advertisements: Toward an Integrative Framework
MacInnis, D. J., & Jaworski, B. J. (1989) · Journal of Marketing · doi:10.1177/002224298905300401 · Cited by 653
Can Mixed Emotions Peacefully Coexist?
Williams, P., & Aaker, J. L. (2002) · Journal of Consumer Research · doi:10.1086/338206 · Cited by 488
Consequences of “greenwashing”: Consumers’ reactions to hotels’ green initiatives
Rahman, I., Park, J., & Chi, C. G.-Q. (2015) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-04-2014-0202 · Cited by 357
Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent
Cotte, J., Coulter, R. A., & Moore, M. (2005) · Journal of Business Research · doi:10.1016/s0148-2963(03)00102-4 · Cited by 324
Taillon, B. J., Mueller, S. M., Kowalczyk, C. M., & Jones, D. N. (2020) · Journal of Product & Brand Management · doi:10.1108/jpbm-03-2019-2292 · Cited by 298
Wang, X.-W., Cao, Y.-M., & Park, C. (2019) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.07.018 · Cited by 236
Yang, F., Tang, J., Men, J., & Zheng, X. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102683 · Cited by 235
Perspectives on consumer decision making: an integrated approach
Hansen, T. (2005) · Journal of Consumer Behaviour · doi:10.1002/cb.33 · Cited by 218
Onwezen, M. C., Bartels, J., & Antonides, G. (2014) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2014.07.003 · Cited by 158
Bacile, T. J., Ye, C., & Swilley, E. (2014) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2013.12.001 · Cited by 149
Berg, G., & Zia, B. (2017) · Journal of the European Economic Association · doi:10.1093/jeea/jvw021 · Cited by 120
Redondo, I., & Aznar, G. (2018) · Telematics and Informatics · doi:10.1016/j.tele.2018.04.008 · Cited by 80
Sung, K. H., & Lee, M. J. (2015) · The Journal of Psychology · doi:10.1080/00223980.2013.879847 · Cited by 54
Skin color shades in advertising to ethnic audiences: The case of African Americans
Watson, S., Thornton, C. G., & Engelland, B. T. (2010) · Journal of Marketing Communications · doi:10.1080/13527260802707585 · Cited by 36
Genre, Narrative and the "Nigerian Letter" in Electronic Mail
Cukier, W., Nesselroth, E., & Cody, S. (2007) · 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07) · doi:10.1109/hicss.2007.238 · Cited by 35
Investigating antecedents of adopting wearable technology products among Gen Z
Yu, U.-J. (2026) · International Journal of Fashion Design, Technology and Education · doi:10.1080/17543266.2025.2454658 · Cited by 1
Metadata
- Authors
- Holbrook, M. B., & Batra, R.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1987-12
- Volume
- 14
- Issue
- 3
- Pages
- 404
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2000186419
- Cited by
- 1,631
- References
- 3
- FWCI
- 32.03
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
