Cited by 1,172Consumer Attitudes and Food LabelingDecision-Making and Behavioral EconomicsConsumer Market Behavior and Pricing

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How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

Levin, Irwin P., Gaeth, Gary J.·1988·Journal of Consumer Research

DOI 10.1086/209174

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Abstract

Consumers rated several qualitative attributes of ground beef that framed the beef as either “75% lean” or “25% fat.” The consumers' evaluations were more favorable toward the beef labeled “75% lean” than that labeled “25% fat.” More importantly, the magnitude of this information framing effect lessened when consumers actually tasted the meat. We discuss these results in terms of an averaging model, which suggests that a diagnostic product experience dilutes the impact of information framing.

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Authors: Levin, I. P., & Gaeth, G. J.
Affiliations: University of Iowa (US)
ORCID: Gaeth, Gary J.
Venue: Journal of Consumer Research
Publisher: Oxford University Press (OUP)
Published: 1988-12
Volume: 15
Issue: 3
Pages: 374
ISSN: 0093-5301 (ISSN-L)
1537-5277
DOI: 10.1086/209174
OpenAlex: W2149688032
Cited by: 1,172
References: 24
Citations by year: 2026: 16 · 2025: 32 · 2024: 40 · 2023: 40 · 2022: 40 · 2021: 64 · 2020: 66 · 2019: 57 · 2018: 40 · 2017: 45 · 2016: 30 · 2015: 68 · 2014: 71 · 2013: 52 · 2012: 54
FWCI: 4.39
Type: journal article
Language: en
Open access: closed
Locations: Journal of Consumer Research (publishedVersion)
Topics: Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords: information framing, attribute information, ground beef, product labeling, consumer evaluation, taste experience, averaging method, food quality perception

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How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

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