Fast‐Food Restaurant Advertising on Television and Its Influence on Childhood Obesity
Abstract
Childhood obesity is an escalating problem around the world that is especially detrimental as its effects carry on into adulthood. In this paper we employ the 1979 Child–Young Adult National Longitudinal Survey of Youth and the 1997 National Longitudinal Survey of Youth to estimate the effects of television fast‐food restaurant advertising on children and adolescents with respect to being overweight. A ban on these advertisements would reduce the number of overweight children ages 3–11 in a fixed population by 18 percent and would reduce the number of overweight adolescents ages 12–18 by 14 percent. The elimination of the tax deductibility of this type of advertising would produce smaller declines of between 5 and 7 percent in these outcomes but would impose lower costs on children and adults who consume fast food in moderation because positive information about restaurants that supply this type of food would not be completely banned from television.
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On the basis of the relation between the number of hours of television advertisements for fast-food restaurants seen per week and observed risk of overweight, it was estimated that a ban on these advertisements would reduce the prevalence of overweight by 18% among US children 3 to 11 years of age and by 14% among US adolescents 12 to 18 years of age.
“On the basis of the relation between the number of hours of television advertisements for fast-food restaurants seen per week and observed risk of overweight, it was estimated that a ban on these advertisements would reduce the prevalence of overweight by 18% among US children 3 to 11 years of age and by 14% among US adolescents 12 to 18 years of age.”
From Population Approaches to Improve Diet, Physical Activity, and Smoking Habits: A Scientific Statement From the American Heart Association (2012) · cites this paper as [392]
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- Authors
- Chou, S., Rashad, I., & Grossman, M.
- Affiliations
- Lehigh University (US)
- Georgia State University (US)
- City University of New York (US)
- Venue
- The Journal of Law and Economics
- Publisher
- University of Chicago Press
- Published
- 2008-11
- Volume
- 51
- Issue
- 4
- Pages
- 599-618
- ISSN
- 0022-2186 (ISSN-L)
- 1537-5285
- OpenAlex
- W2111183905
- Cited by
- 303
- References
- 46
- Citations by year
- 2026: 1 · 2025: 5 · 2024: 4 · 2023: 6 · 2022: 6 · 2021: 13 · 2020: 14 · 2019: 12 · 2018: 9 · 2017: 15 · 2016: 14 · 2015: 19 · 2014: 23 · 2013: 31 · 2012: 29
- FWCI
- 32.46
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Journal of Law and Economics (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- bepress Legal Repository (submittedVersion)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Obesity, Physical Activity, Diet
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Keywords
- television advertising, childhood obesity, childhood overweight, adolescents, advertising ban, fast food consumption, National Longitudinal Survey of Youth
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