The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption
Abstract
This research explores the impact of merely altering the name of a food on dieters’ and nondieters’ evaluations of the food’s healthfulness and taste, as well as consumption. Four studies demonstrate that when a food is identified by a relatively unhealthy name (e.g., pasta), dieters perceive the item to be less healthful and less tasty than do nondieters. When the identical food is assigned a relatively healthy name (e.g., salad), however, dieting tendency has no effect on product evaluations. This effect, which results in differences in actual food consumption, is explained by nondieters’ insensitivity to food cues as well as dieters’ reliance on cues indicating a lack of healthfulness and tendency to employ heuristic information processing when evaluating foods. These findings contribute to the body of literature that explores both individual and contextual factors that influence food evaluation and consumption.
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- Authors
- Irmak, C., Vallen, B., & Robinson, S. R.
- Affiliations
- University of South Carolina (US)
- Loyola University Maryland (US)
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2011-04-12
- Volume
- 38
- Issue
- 2
- Pages
- 390-405
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2130102285
- Cited by
- 211
- References
- 48
- Citations by year
- 2026: 6 · 2025: 13 · 2024: 12 · 2023: 16 · 2022: 18 · 2021: 9 · 2020: 23 · 2019: 18 · 2018: 9 · 2017: 17 · 2016: 15 · 2015: 19 · 2014: 22 · 2013: 6 · 2012: 7
- FWCI
- 11.31
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Research (publishedVersion)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
- Keywords
- food naming, product names, dieters, food evaluation, perceived healthiness, taste perception, dietary intake, food cues, heuristic processing
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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