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The Facebook Paths to Happiness: Effects of the Number of Facebook Friends and Self-Presentation on Subjective Well-Being
Abstract
The current study investigates whether and how Facebook increases college-age users' subjective well-being by focusing on the number of Facebook friends and self-presentation strategies (positive vs. honest). A structural equation modeling analysis of cross-sectional survey data of college student Facebook users (N=391) revealed that the number of Facebook friends had a positive association with subjective well-being, but this association was not mediated by perceived social support. Additionally, we found that there was a negative curvilinear (inverted U-shape curve) relationship between Facebook friends and perceived social support. As for self-presentation strategies, whereas positive self-presentation had a direct effect on subjective well-being, honest self-presentation had a significant indirect effect on subjective well-being through perceived social support. Our study suggests that the number of Facebook friends and positive self-presentation may enhance users' subjective well-being, but this portion of happiness may not be grounded in perceived social support. On the other hand, honest self-presentation may enhance happiness rooted in social support provided by Facebook friends. Implications of our findings are discussed in light of affirmation of self-worth, time and effort required for building and maintaining friendships, and the important role played by self-disclosure in signaling one's need for social support.
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“When used to judicious social ends, smartphone and social media use can yield many positive outcomes, from increased subjective well-being (Kim and Lee, 2011) to better romantic relationships (Steers et al., 2014)”
From Hypernatural Monitoring: A Social Rehearsal Account of Smartphone Addiction (2018) · cites this paper as Kim and Lee, 2011
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“This view is further rationalised by the literature examining “self-presentation” online (Kimmerle and Cress, 2008; Kim and Lee, 2011) whereby increases in well-being were found to be associated with one’s ability to self-present to others in a positive light.”
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“There are a number of further works associating well-being and a user’s online interactions [29-34].”
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“…and revealed that transmitter activity partially mediated the effects of network density on the extent of information viewed and retransmitted on SNS. Thirdly, previous studies about social networks examined the concept of network density by self-report (Kim and Lee, 2011; Sohn, 2009).”
BackgroundInfluentialWhy concern regarding privacy differs: The influence of age and (non-)participation on Facebook
Steijn, W. M. P., Schouten, A. P., & Vedder, A. (2016) · Cyberpsychology Journal of Psychosocial Research on Cyberspace · doi:10.5817/cp2016-1-3 · Cited by 32
Differential Links Between Leisure Activities and Depressive Symptoms in Unemployed Individuals
Goodman, W. K., Geiger, A. M., & Wolf, J. M. (2015) · Journal of Clinical Psychology · doi:10.1002/jclp.22231 · Cited by 32
Bevan, J. L., Cummings, M. B., Kubiniec, A., Mogannam, M., Price, M., & Todd, R. (2015) · Cyberpsychology, Behavior, and Social Networking · doi:10.1089/cyber.2014.0373 · Cited by 30
“This implies that users recognize that there might be limits to the extent to which they can create and craft positive versions of themselves online, 23 at least when it comes to positive ILEs.”
Varchetta, M., González‐Sala, F., Mari, E., Quaglieri, A., Fraschetti, A., Cricenti, C., Giannini, A. M., & Vilar, M. M. (2023) · Psychiatry Research · doi:10.1016/j.psychres.2023.115518 · Cited by 38
The role of metacognitions and emotion recognition in problematic SNS use among adolescents
Ünal‐Aydın, P., Obuća, F., Aydın, O., & Spada, M. M. (2020) · Journal of Affective Disorders · doi:10.1016/j.jad.2020.12.103 · Cited by 28
Hudimova, A., Popovych, I., Baidyk, V., Buriak, O., & Kechyk, O. (2021) · Revista Amazonia Investiga · doi:10.34069/ai/2021.39.03.5 · Cited by 28
“Thus, social media can promote self-introduction and selfdivulgence of users that has a constructive outcome on psychological well-being (Valkenburg & Peter, 2011; Kim & Lee, 2011).”
BackgroundHjetland, G. J., Finserås, T. R., Sivertsen, B., Colman, I., Hella, R. T., Andersen, A. I. O., & Skogen, J. C. (2024) · BMC Public Health · doi:10.1186/s12889-024-20052-4 · Cited by 28
“Furthermore, positive self-presentation (i.e., showing positive sides of the self) has been shown to increase subjective well-being, perhaps by supporting self-affirmation [56] and a positive self-image [57].”
BackgroundYu, L., & Du, M. (2022) · Frontiers in Public Health · doi:10.3389/fpubh.2022.1040169 · Cited by 27
Aslan, H. R., & TOLAN, Ö. Ç. (2022) · International Education Studies · doi:10.5539/ies.v15n1p47 · Cited by 28
“The use of the Internet, and especially social networks, has been associated with psychological well-being, as it allows the person to communicate and socialize (Kim & Lee, 2011).”
BackgroundDang, V. T. (2020) · Internet Research · doi:10.1108/intr-04-2019-0167 · Cited by 32
Facebook Usage and Life Satisfaction
Stieger, S. (2019) · Frontiers in Psychology · doi:10.3389/fpsyg.2019.02711 · Cited by 30
Effects of social network services (SNS) subjective norms on SNS addiction
Kim, J.-H., Kim, G.-J., Choi, H.-J., Seok, B.-I., & Lee, N.-H. (2019) · Journal of Psychology in Africa · doi:10.1080/14330237.2019.1694735 · Cited by 28
Self-citationVorderer, P., & Halfmann, A. (2019) · Annals of the International Communication Association · doi:10.1080/23808985.2019.1599298 · Cited by 41
“Furthermore, a number of studies suggest that users tend to present themselves in social network services like Facebook in an optimized and socially desirable way (e.g. Kim & Lee, 2011; Zhao, Grasmuck, & Martin, 2008; for an overview, see Toma, 2017).”
BackgroundReal-life closeness of social media contacts and depressive symptoms among university students
Shensa, A. S., Sidani, J. E., Escobar-Viera, C. G., Chu, K., Bowman, N. D., Knight, J. M., & Primack, B. A. (2018) · Journal of American College Health · doi:10.1080/07448481.2018.1440575 · Cited by 34
“Having a larger Facebook audience also has been associated with increased life satisfaction, perceived social support, and subjective well-being.(19,20) Finally, one study found that having a greater number of Facebook friends was associated with having fewer symptoms of dysthymia or persistent low-grade depressive sy…”
BackgroundChen, H. (2017) · Psychology Research and Behavior Management · doi:10.2147/prbm.s136049 · Cited by 27
“The benefits of Facebook include increased social capital, social well-being, and life satisfaction.(3,4,10,11) Facebook users are concerned about impression management and tend to reveal positive aspects of their life.”
Min, J. (2015) · Journal of the Association for Information Science and Technology · doi:10.1002/asi.23376 · Cited by 22
“…in a sociotechnical position that requires both presentation and protection (Agosto, Abbas, & Naughton, 2012; Bargh, McKenna, & Fitzsimons, 2002; Kim & Lee, 2011; Marwick & boyd, 2011; Raento & Oulasvirta, 2008), efforts to mitigate the privacy concerns of SNS users and to induce information…”
BackgroundThe effects of fear of missing out on social media posting preferences
Xi, Y., Huo, J., Zhao, X., Jiang, Y., & Yang, Q. (2022) · European Journal of Marketing · doi:10.1108/ejm-10-2021-0814 · Cited by 48
How to Make Digitalization Better Serve an Increasing Quality of Life?
Kryzhanovskij, O. A., Baburina, N., & Ljovkina, A. O. (2021) · Sustainability · doi:10.3390/su13020611 · Cited by 61
Connectedness, Engagement, and Learning through Social Work Communities on LinkedIn
de Mesa, J. C., & Jacinto, L. G. (2020) · Psychosocial Intervention · doi:10.5093/pi2020a4 · Cited by 26
“Higher intensity implies higher frequency of interaction, thus allowing the creation of strong ties that would provide emotional support (Greenhow & Robelia, 2009) and social support (Kim & Lee, 2011).”
de Mesa, J. C., Jacinto, L. G., Peláez, A. L., & Erro‐Garcés, A. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.00230 · Cited by 50
“However, scientific evidence is still not conclusive about whether using Facebook enriches users’ lives and makes them feel more satisfied with their lives (Kim and Lee, 2011).”
BackgroundBody dissatisfaction and smartphone addiction among Chinese adolescents: A moderated mediation model
Liu, Q., Sun, J., Li, Q., & Zhou, Z. (2019) · Children and Youth Services Review · doi:10.1016/j.childyouth.2019.104613 · Cited by 28
Festl, R., Reer, F., & Quandt, T. (2019) · Computers in Human Behavior · doi:10.1016/j.chb.2019.04.010 · Cited by 42
Gamification inducing creative ideation: a parallel mediation model
Nivedhitha, K. S., & Manzoor, A. K. S. (2019) · Behaviour and Information Technology · doi:10.1080/0144929x.2019.1635646 · Cited by 38
“Most social networks work to create hedonic pleasure by attracting a large number of users and creating various Para lingual digital a ff ordances, for example, likes and polls (Kim and Lee 2011).”
BackgroundThe role of chronotype on Facebook usage aims and attitudes towards Facebook and its features
Horzum, M. B., & Demirhan, E. (2017) · Computers in Human Behavior · doi:10.1016/j.chb.2017.03.038 · Cited by 23
“As is known, cultural differences also play an important role in motivating people to use SNSs (Jackson & Wang, 2013; Kim & Lee, 2011).”
BackgroundMethod
Metadata
- Authors
- Kim, J., & Lee, J.-E. R.
- Affiliations
- School of Communication Studies, Kent State University, Kent, Ohio.
- Hope College (US)
- Venue
- Cyberpsychology, Behavior, and Social Networking
- Publisher
- SAGE Publications
- Published
- 2011-06
- Volume
- 14
- Issue
- 6
- Pages
- 359-364
- ISSN
- 2152-2715 (ISSN-L)
- 2152-2723
- OpenAlex
- W2172114557
- Cited by
- 930
- References
- 0
- Citations by year
- 2026: 33 · 2025: 38 · 2024: 63 · 2023: 69 · 2022: 64 · 2021: 86 · 2020: 100 · 2019: 71 · 2018: 87 · 2017: 57 · 2016: 63 · 2015: 78 · 2014: 64 · 2013: 35 · 2012: 16
- FWCI
- 58.21
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Cyberpsychology Behavior and Social Networking (publishedVersion)
- PubMed (publishedVersion)
- Hope College Digital Commons (Hope College) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Social Sciences › Psychology › Social Psychology › Psychological Well-being and Life Satisfaction
- Social Sciences › Communication › Media and Digital Communication
- Keywords
- Facebook, subjective well-being, happiness, self-presentation, positive self-presentation, perceived social support, university students, social media use, self-disclosure, self-worth
- MeSH terms
- Cross-Sectional Studies, Happiness, Humans, Interpersonal Relations, Personal Satisfaction, Surveys and Questionnaires, Self Concept, Social Perception, Social Support, Universities, Internet, Friends
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