Influence of recruitment strategy on the reach and effect of a web-based multiple tailored smoking cessation intervention among Dutch adult smokers
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This study investigated the influence of two different recruitment strategies on the reach and effect of a web-based multiple tailored smoking cessation program. From May 2009 until June 2010, Dutch adult smokers were recruited via mass media or general practices. Those who completed the baseline questionnaire were followed up during 6 weeks (two follow-ups). Differences between the two samples were assessed regarding baseline characteristics, retention rates, quit attempts and 24-hour point prevalence abstinence. Smokers recruited via general practices (N = 409) were significantly lower educated, less addicted, more motivated to quit smoking and to maintain non-smoking, more often female and more often suffering from cardiovascular or respiratory diseases than mass media respondents (N = 1154). They showed higher retention rates and were more likely to report a quit attempt (64.3 versus 50.7%) and abstinence (43.3 versus 33.1%). More respondents could be recruited via mass media, while general practices respondents showed higher retention rates and were more successful in quitting smoking, though these effects became non-significant when controlling for experimental condition and baseline differences. The choice for a particular recruitment strategy appeared to determine the number and type of smokers recruited and might consequently influence the intervention's potential public health impact.
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Clinician referral to a digital behavior change intervention increases engagement compared with making the intervention freely available online or as an app.
“Clinician referral to a DBCI enhances engagement, compared to interventions being simply made freely available over the internet or as apps; 66”
From Understanding and Promoting Effective Engagement With Digital Behavior Change Interventions (2016) · cites this paper as [66]
This suggests that endorsement and follow-up from a familiar health professional builds trust in the intervention.
“this suggests that positive endorsement and follow-up by a familiar health professional promotes trust in the intervention.”
From Understanding and Promoting Effective Engagement With Digital Behavior Change Interventions (2016) · cites this paper as [66]
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- Authors
- Smit, E. S., Hoving, C., Cox, V. C. M., & de Vries, H.
- Affiliations
- Maastricht University (NL)
- Corresponding author
- Smit, E. S.
- Venue
- Health Education Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2011-11-03
- Volume
- 27
- Issue
- 2
- Pages
- 191-199
- ISSN
- 0268-1153 (ISSN-L)
- 1465-3648
- OpenAlex
- W2119400128
- Cited by
- 35
- References
- 38
- Citations by year
- 2024: 1 · 2022: 3 · 2021: 2 · 2020: 2 · 2019: 1 · 2018: 2 · 2017: 3 · 2016: 5 · 2015: 2 · 2014: 5 · 2013: 5 · 2012: 4
- FWCI
- 3.04
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Health Education Research (publishedVersion)
- PubMed (publishedVersion)
- Research Publications (Maastricht University) (submittedVersion, other-oa)
- Topics
- Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
- Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- smoking cessation, recruitment strategies, online intervention, personalized interventions, general practice recruitment, intervention reach, participant retention, abstinence, quit attempts, smoking cessation motivation, adult smokers
- MeSH terms
- Adult, Aged, Female, Health Promotion, Humans, Male, Middle Aged, Netherlands, Surveys and Questionnaires, Smoking Cessation, Patient Selection, Internet
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