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The link between green purchasing decisions and measures of environmental consciousness

Schlegelmilch, Bodo B., Bohlen, Greg M., Diamantopoulos, Adamantios·1996·European Journal of Marketing
DOI 10.1108/03090569610118740
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Abstract

A review of the literature suggests that traditional segmentation variables (socio‐demographics) and personality indicators are of limited use for characterizing the green consumer. Explores the extent to which variables, specific to environmental consciousness, are better able to explain consumers’ pro‐environmental purchasing behaviour. Two conceptualizations of the purchasing domain are addressed, namely general green purchasing behaviour and specific purchasing habits relating to five green product categories. Two data sets are used in the analysis, namely marketing students and members of the United Kingdom general public. Suggests that measures of environmental consciousness are closely linked to environmentally‐responsible purchasing behaviour, although the strength of the relationships varies according to sample type, the conceptualization of the purchasing domain and the particular product category at issue.

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Metadata

Authors
Schlegelmilch, B. B., Bohlen, G. M., & Diamantopoulos, A.
Venue
European Journal of Marketing
Publisher
Emerald
Published
1996-05-01
Volume
30
Issue
5
Pages
35-55
ISSN
0309-0566 (ISSN-L)
DOI
10.1108/03090569610118740
OpenAlex
W1998194115
Cited by
1,035
References
7
FWCI
10.66
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)

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Schlegelmilch, B. B., Bohlen, G. M., & Diamantopoulos, A. (1996). The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing. https://doi.org/10.1108/03090569610118740

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