Students' privacy concerns in learning analytics: Model development
Open accessAbstract
Understanding students' privacy concerns is an essential first step toward effective privacy‐enhancing practices in learning analytics (LA). In this study, we develop and validate a model to explore the students' privacy concerns (SPICE) regarding LA practice in higher education. The SPICE model considers privacy concerns as a central construct between two antecedents—perceived privacy risk and perceived privacy control, and two outcomes—trusting beliefs and non‐self‐disclosure behaviours. To validate the model, data through an online survey were collected, and 132 students from three Swedish universities participated in the study. Partial least square results show that the model accounts for high variance in privacy concerns, trusting beliefs, and non‐self‐disclosure behaviours. They also illustrate that students' perceived privacy risk is a firm predictor of their privacy concerns. The students' privacy concerns and perceived privacy risk were found to affect their non‐self‐disclosure behaviours. Finally, the results show that the students' perceptions of privacy control and privacy risks determine their trusting beliefs. The study results contribute to understand the relationships between students' privacy concerns, trust and non‐self‐disclosure behaviours in the LA context. A set of relevant implications for LA systems' design and privacy‐enhancing practices' development in higher education is offered. Practitioner notes: What is already known about this topic Addressing students' privacy is critical for large‐scale learning analytics (LA) implementation. Understanding students' privacy concerns is an essential first step to developing effective privacy‐enhancing practices in LA. Several conceptual, not empirically validated frameworks focus on ethics and privacy in LA. What this paper adds The paper offers a validated model to explore the nature of students' privacy concerns in LA in higher education. It provides an enhanced theoretical understanding of the relationship between privacy concerns, trust and self‐disclosure behaviour in the LA context of higher education. It offers a set of relevant implications for LA researchers and practitioners. Implications for practice and/or policy Students' perceptions of privacy risks and privacy control are antecedents of students' privacy concerns, trust in the higher education institution and the willingness to share personal information. Enhancing students' perceptions of privacy control and reducing perceptions of privacy risks are essential for LA adoption and success. Contextual factors that may influence students' privacy concerns should be considered.
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Privacy concerns can reduce learner participation.
“However, privacy concerns can reduce learner participation [80,81].”
From Promises and challenges of generative artificial intelligence for human learning (2024) · cites this paper as [81]
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Guiding the future: developing an ethical framework for generative AI use in education
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Establishing Trustworthy Artificial Intelligence in Automated FeedbackPreprint
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Social media users trust in their most frequently used social media site
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Ethical Considerations in Using Technology for Medical Education
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Surveying Contextualized Student Data Sharing Preferences for Educational AI
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Trustworthy Learning Analytics for Smart Learning Ecosystems
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PDPL metric: validating a scale to measure personal data privacy literacy among university students
Lund, B. D., Brown, N., Roeschley, A., & Hossain, G. (2026) · Behaviour and Information Technology · doi:10.1080/0144929x.2026.2614050 · Cited by 2 · see citing works
Valid questions: the development and evaluation of a new library learning analytics survey
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Designing for student wellbeing: challenging assumptions about where our students learn
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Toth, A. (2024) · ACM Conference on User Modeling, Adaptation and Personalization (UMAP) · doi:10.1145/3631700.3664914 · Cited by 2 · see citing works
Exploring Student Expectations and Confidence in Learning Analytics
Asatryan, H., Tousside, B., Mohr, J., Neugebauer, M., Bijl, H., Spiegelberg, P., Frohn-Schauf, C., & Frochte, J. (2024) · International Conference on Learning Analytics and Knowledge (LAK) · doi:10.1145/3636555.3636923 · Cited by 1 · see citing works
Adaptive serious games assessment: The case of the blood transfusion game in nursing education
Ifenthaler, D., Şahi̇n, M., Boo, I., Rajasegeran, D. D., & Yuh, A. S. (2024) · Computers and Education Artificial Intelligence · doi:10.1016/j.caeai.2024.100351 · Cited by 1 · see citing works
Enhancing Code Assessment and Feedback Generation with GenAI Agents
Ceh-Varela, E., Imhmed, E., Parten, C., & Scherer, L. (2025) · Information systems engineering and management · doi:10.1007/978-3-032-05306-0_13 · Cited by 1 · see citing works
Learner Data in Context: Students Would Share Grades and Text but Less So Logs and Video Data
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A Student-Centered Learning Analytics Dashboard Towards Course Goal Achievement in STEM Education
Buvari, S., Viberg, O., Iop, A., & Romero, M. (2023) · Lecture notes in computer science · doi:10.1007/978-3-031-42682-7_64 · Cited by 1 · see citing works
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THE VALIDATION OF CONCERNS FOR INFORMATION PRIVACY (CFIP) SCALE FOR SOCIAL NETWORKING SITES
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Understanding University Students' Concerns Regarding Automated Learning Assessment Tools
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Predicting Academic Success in Large Online Courses at a Mega ODL University
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Innovative progress tracking: Enhancing student achievement with effective interventions
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Privacy Measures at HEI in Republic of Croatia
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Student Responses to Tolitoli Local Language Learning
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A Conceptual Framework to Reveal Privacy Concerns in Smart Tourism
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Navigating the future of teaching, learning, and creativity with generative AI
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Enhancing Student Skill Development Through Behavioral Analytics in Business Simulations
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What Shapes Learner Perceptions of LA Technologies? Demographics, Privacy Dispositions and Contexts
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Synthetic Personas for Scaling Privacy Research in Education
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Students’ Privacy Concerns in Higher Education Institutions
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Learning Analytics in Bildungsorganisationen – Chancen und Herausforderungen
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Accessibility, Inclusion, and AI
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Blended learning meets AI: instructional design approach for the sharing economy
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AI and Emerging Technologies in Transnational Higher Education
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- Authors
- Mutimukwe, C., Viberg, O., Oberg, L., & Cerratto‐Pargman, T.
- Affiliations
- Stockholm University (SE)
- KTH Royal Institute of Technology (SE)
- Department of Computer and Systems Science Mid Sweden University Östersund Sweden
- Department of Computer and Systems Science Stockholm University Stockholm Sweden
- Corresponding author
- Viberg, Olga
- Venue
- British Journal of Educational Technology
- Publisher
- Wiley
- Published
- 2022-05-19
- Volume
- 53
- Issue
- 4
- Pages
- 932-951
- ISSN
- 0007-1013 (ISSN-L)
- 1467-8535
- OpenAlex
- W4280591445
- Cited by
- 90
- References
- 85
- Citations by year
- 2026: 28 · 2025: 18 · 2024: 22 · 2023: 18 · 2022: 4
- FWCI
- 22.30
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- British Journal of Educational Technology (publishedVersion, cc-by-nc)
- Topics
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Physical Sciences › Computer Science › Computer Science Applications › Online Learning and Analytics
- Physical Sciences › Computer Science › Artificial Intelligence › Privacy-Preserving Technologies in Data
- Keywords
- learning analytics, privacy risks, institutional trust, higher education, SPICE model, personal data sharing
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