Durably reducing transphobia: A field experiment on door-to-door canvassing
Open accessAbstract
Not just turnout, but turnaround matters: In the last several U.S. presidential elections, the campaign mantra has focused on making sure that voters already aligned with one's candidate do get out to vote. There is a long history of unsuccessful efforts to change people's attitudes. Nevertheless, Broockman and Kalla conducted a field experiment showing that Miami voters shifted their attitudes toward transgender individuals and maintained those changed positions for 3 months (see the Perspective by Paluck). Science , this issue p. 220 ; see also p. 147
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Narratives about marginalized groups, such as struggle-oriented stories about immigrants, can counteract system justification tendencies that might otherwise discount or disparage immigrants' experiences.
“narratives about marginalized groups, such as struggle-oriented stories about immigrants, can counteract system justification tendencies that might otherwise discount or disparage immigrants’ experiences293–295.”
From Cognitive–motivational mechanisms of political polarization in social-communicative contexts (2022) · cites this paper as [293]
The intervention description (page unavailable) says canvassers used voters’ own experiences of being judged to encourage perspective-taking, and the paper reports reduced prejudice toward transgender people. The discussion says whether the findings extend to other outgroups remains open. The paper does not establish an effect of immigrant struggle narratives or show that the intervention counteracts system justification tendencies. (LLM, conf=0.87)
Experimental — accuracy not yet measuredPositive interpersonal contact can have a powerful effect on attitudes, even in the case of a single brief interaction.
“positive interpersonal contact can have a powerful effect on attitudes (23–25), even in the case of a single brief interaction (26).”
From A field experiment on community policing and police legitimacy (2019) · cites this paper as [26]
These changes were present for Democratic and Republican voters and conversations were effective with both transgender and non-transgender canvassers.
“Importantly, these changes were present for Democratic and Republican voters and conversations were effective with both transgender and non-transgender canvassers.”
From Reducing Racial Inequities in Health: Using What We Already Know to Take Action (2019) · cites this paper as [133]
In that study, the intervention led to substantial reductions in prejudice against transgender people and increases in support for a law that would protect transgender individuals from discrimination.
“The study found that this intervention led to substantial reductions in prejudice against transgender people and increases in support for a law that would protect transgender individuals from discrimination.”
From Reducing Racial Inequities in Health: Using What We Already Know to Take Action (2019) · cites this paper as [133]
The effects were still evident three months after the intervention.
“Moreover, the effects were still evident three months after the intervention.”
From Reducing Racial Inequities in Health: Using What We Already Know to Take Action (2019) · cites this paper as [133]
A recent rigorous study documented that prejudice against transgender individuals can be reduced with a 10-minute non-confrontational conversation.
“A recent rigorous study documented that prejudice (in this case, against transgender individuals) can be reduced with a 10-minute non-confrontational conversation [133].”
From Reducing Racial Inequities in Health: Using What We Already Know to Take Action (2019) · cites this paper as [133]
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- Authors
- Broockman, D., & Kalla, J.
- Affiliations
- Stanford University (US)
- University of California, Berkeley (US)
- Corresponding author
- Broockman, David
- Venue
- Science
- Published
- 2016-04-08
- Volume
- 352
- Issue
- 6282
- Pages
- 220-224
- ISSN
- 0036-8075 (ISSN-L)
- 1095-9203
- OpenAlex
- W2323368791
- Cited by
- 798
- References
- 45
- Citations by year
- 2026: 63 · 2025: 73 · 2024: 69 · 2023: 61 · 2022: 79 · 2021: 110 · 2020: 77 · 2019: 143 · 2018: 72 · 2017: 37 · 2016: 11 · 2015: 1
- FWCI
- 251.08
- Type
- journal article
- Language
- en
- Open access
- green
- escholarship.org
- Locations
- Science (publishedVersion)
- PubMed (publishedVersion)
- eScholarship (California Digital Library) (submittedVersion)
- Funders
- Gill Foundation
- National Science Foundation
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › LGBTQ Health, Identity, and Policy
- Social Sciences › Sociology and Political Science › Names, Identity, and Discrimination Research
- Keywords
- transphobia, prejudice reduction, perspective taking, door-to-door canvassing, homophobia, voter attitudes, counterargument, intervention durability, South Florida
- MeSH terms
- Female, Florida, Humans, Male, Politics, Surveys and Questionnaires, Random Allocation, Transgender Persons, Homophobia
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