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Cited by 1,197

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

Commercial Friendships: Service Provider–Client Relationships in Context

Price, Linda L., Arnould, Eric J.·1999·Journal of Marketing
DOI 10.1177/002224299906300405
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Abstract

The authors describe commercial friendships that develop between service providers and clients as one important type of marketing relationship. They report results of five studies that employ quantitative and qualitative data analysis. They develop a measure of commercial friendship, identify important correlates, and illustrate how friendships form. Context and tension between instrumental and expressive goals circumscribe commercial friendships, but friendships are associated with satisfaction, strong service loyalty, and positive word of mouth. Qualitative data illustrate varied temporal ordering among satisfaction, loyalty, and friendship for both service providers and clients. The authors identify implications of their findings for an array of industries in which commercial friendships may form.

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Metadata

Authors
Price, L. L., & Arnould, E. J.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1999-10
Volume
63
Issue
4
Pages
38-56
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224299906300405
OpenAlex
W2047491386
Cited by
1,197
References
5
FWCI
29.66
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.