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Estimating Trait, Method, and Error Variance: Generalizing across 70 Construct Validation Studies
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The authors examine the construct validation results of 70 published data sets. The analysis shows that, on average, traits account for less than 50% of the variance in construct measures. These findings raise questions about the application of statistical techniques that assume minimal measurement error or do not properly model systematic measurement error.
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Metadata
- Authors
- Cote, J. A., & Buckley, M. R.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1987-08
- Volume
- 24
- Issue
- 3
- Pages
- 315-318
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2060635400
- Cited by
- 748
- References
- 2
- FWCI
- 3.56
- Type
- journal article
- Language
- en
- Open access
- green
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