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Development of a Scale to Measure Memorable Tourism Experiences

Kim, Jong-Hyeong, Ritchie, J. R. Brent, McCormick, Bryan·2012·Journal of Travel Research
DOI 10.1177/0047287510385467
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Abstract

The quality experiences provided to customers, which are indeed memorable, directly determine a business’s ability to generate revenue (Pine and Gilmore 1999). However, the extant tourism literature has provided limited explanation of the factors that characterize memorable tourism experiences. Thus, the goal of the present study was to develop a valid and reliable measurement scale that will assist in understanding the concept and in improving the effective management of the memorable experience. Following Churchill’s (1979) recommended process, we developed a 24-item memorable tourism experience scale that we believe is applicable to most destination areas. The scale comprises seven domains: hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty. The data support this dimensional structure of the memorable tourism experience as well as its internal consistency and validity (i.e., content, construct, convergent, and discriminant validity). Theoretical and managerial implications of the study results are discussed in detail.

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Metadata

Authors
Kim, J.-H., Ritchie, J. R. B., & McCormick, B.
Venue
Journal of Travel Research
Publisher
SAGE Publications
Published
2010-11-19
Volume
51
Issue
1
Pages
12-25
ISSN
  • 0047-2875 (ISSN-L)
  • 1552-6763
DOI
10.1177/0047287510385467
OpenAlex
W2119710877
Cited by
1,573
References
12
FWCI
32.35
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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CoChat. (2026). Citation check: Development of a Scale to Measure Memorable Tourism Experiences. https://app.cochat.ai/papers/10.1177/0047287510385467
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Kim, J.-H., Ritchie, J. R. B., & McCormick, B. (2012). Development of a Scale to Measure Memorable Tourism Experiences. Journal of Travel Research. https://doi.org/10.1177/0047287510385467

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