The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
The Effect of Corporate Image in the Formation of Customer Loyalty
Abstract
Based on theory from consumer behavior; cognitive psychology, and social cognitive psychology, this article explores the effect of corporate image in the formation of customer loyalty. Findings from the goods and service sector indicate that corporate image has a significant but indirect impact on customer loyalty. In conclusion, the authors claim that customer loyalty is driven both by disconfirmation of expectations and corporate image.
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Cited by
Zeithaml, V. A. (2000) · Journal of the Academy of Marketing Science · doi:10.1177/0092070300281007 · Cited by 1,919
Corporate image and corporate reputation in customers’ retention decisions in services
Nguyen, N., & Leblanc, G. (2001) · Journal of Retailing and Consumer Services · doi:10.1016/s0969-6989(00)00029-1 · Cited by 1,072
Bolton, R. N., Lemon, K. N., & Verhoef, P. C. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070304263341 · Cited by 741
Casaló, L. V., Flavián, C., & Guinalíu, M. (2008) · International Journal of Bank Marketing · doi:10.1108/02652320810902433 · Cited by 482
Casaló, L., Flavián, C., & Guinalíu, M. (2008) · Computers in Human Behavior · doi:10.1016/j.chb.2007.01.017 · Cited by 308
Metadata
- Authors
- Andreassen, T. W., & Lindestad, B.
- Venue
- Journal of Service Research
- Publisher
- SAGE Publications
- Published
- 1998-08
- Volume
- 1
- Issue
- 1
- Pages
- 82-92
- ISSN
- 1094-6705 (ISSN-L)
- 1552-7379
- OpenAlex
- W2042863619
- Cited by
- 360
- References
- 10
- FWCI
- 7.60
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.