SOMETHING OLD, SOMETHING NEW: A LONGITUDINAL STUDY OF SEARCH BEHAVIOR AND NEW PRODUCT INTRODUCTION.
Abstract
We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum from local to distant search. Our findings in the global robotics industry suggest that firms' search efforts actually vary across two distinct dimensions: search depth, or how frequently the firm reuses its existing knowledge, and search scope, or how widely the firm explores new knowledge.
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Innovative offerings are novel, unique, and different from previous offers.
“Innovative offerings are novel, unique, and different from previous offers (Katila and Ahuja 2002).”
From Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services (2019) · cites this paper as Katila and Ahuja 2002
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- Authors
- Katila, R., & Ahuja, G.
- Affiliations
- Stanford University (US)
- University of Michigan (US)
- ORCID
- Venue
- Academy of Management Journal
- Publisher
- Academy of Management
- Published
- 2002-12-01
- Volume
- 45
- Issue
- 6
- Pages
- 1183-1194
- ISSN
- 0001-4273 (ISSN-L)
- 1948-0989
- OpenAlex
- W2040793419
- Cited by
- 3,640
- References
- 54
- Citations by year
- 2026: 196 · 2025: 176 · 2024: 217 · 2023: 178 · 2022: 208 · 2021: 228 · 2020: 207 · 2019: 213 · 2018: 200 · 2017: 215 · 2016: 198 · 2015: 214 · 2014: 220 · 2013: 232 · 2012: 192
- FWCI
- 52.69
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Academy of Management Journal (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Firm Innovation and Growth
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
- Keywords
- new product launch, search behavior, organizational learning, search depth, knowledge reuse, knowledge exploration, robotics industry, longitudinal study
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