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Cited by 127Behavioral Health and InterventionsMedia Influence and HealthEnvironmental Education and Sustainability

Simulating behaviour change interventions based on the theory of planned behaviour: Impacts on intention and action

Fife‐Schaw, Chris, Sheeran, Paschal, Norman, Paul·2007·British Journal of Social Psychology
DOI 10.1348/014466605x85906
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Abstract

The theory of planned behaviour (TPB; ) has been used extensively to predict social and health behaviours. However, a critical test of the TPB is whether interventions that increased scores on the theory's predictors would engender behaviour change. The present research deployed a novel technique in order to provide this test. Statistical simulations were conducted on data for 30 behaviours ( N =211) that estimated the impact of interventions that generated maximum positive changes in attitudes, subjective norms and perceived behavioural control (PBC) on subsequent intentions and behaviour. Findings indicated that interventions that maximized TPB variables had a substantial impact on behavioural intentions. Although TPB maximization increased the proportion of the sample that performed respective behaviours by 28% compared with baseline, the behaviour of a substantial minority of the sample (26%) did not change. The research also identified several interactions among TPB variables in predicting simulated intention and behaviour scores and investigated the mediating role of intentions in predicting behaviour.

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  • Researchers have recommended using the TPB to promote behavioral change across populations, and various approaches can be trialed to facilitate the greatest change in behavior, e.g., persuasive communications, face-to-face discussions, and observational modeling.

    “This is of concern, given recommendations from researchers to use the TPB to promote behavioral change across populations, and the various approaches which can be trialed to facilitate the greatest change in behavior, e.g., persuasive communications, face-to-face discussions, and observational modeling [42, 92, 93].”

    From Explaining adults’ mental health help-seeking through the lens of the theory of planned behavior: A scoping review (2022) · cites this paper as [92]

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Authors
Fife‐Schaw, C., Sheeran, P., & Norman, P.
Affiliations
  • University of Surrey (GB)
  • University of Sheffield (GB)
Corresponding author
Fife‐Schaw, Chris
ORCID
Venue
British Journal of Social Psychology
Publisher
Wiley
Published
2007-03
Volume
46
Issue
1
Pages
43-68
ISSN
  • 0144-6665 (ISSN-L)
  • 2044-8309
DOI
10.1348/014466605x85906
OpenAlex
W1997185857
Cited by
127
References
53
Citations by year
2026: 2 · 2025: 9 · 2024: 8 · 2023: 7 · 2022: 9 · 2021: 5 · 2020: 9 · 2019: 6 · 2018: 9 · 2017: 7 · 2016: 7 · 2015: 3 · 2014: 5 · 2013: 7 · 2012: 5
FWCI
6.43
Type
journal article
Language
en
Open access
closed
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor, 1411 d)
Locations
  • British Journal of Social Psychology (publishedVersion)
  • PubMed (publishedVersion)
  • Surrey Research Insight Open Access (The University of Surrey) (submittedVersion)
Topics
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
Keywords
theory of planned behavior, behaviour change interventions, behavioral intention, perceived behavioral control, subjective norms, attitudes, intention-behavior relationship, mediation, health behavior
MeSH terms
Behavior Therapy, Computer Simulation, Forecasting, United Kingdom, Humans, Models, Psychological, Surveys and Questionnaires, Models, Statistical, Intention, Behavioral Research

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