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Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
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Metadata
- Authors
- Goh, K. Y., Heng, C. S., & Lin, Z.
- Venue
- SSRN Electronic Journal
- Publisher
- Elsevier BV
- Published
- 2012
- ISSN
- 1556-5068 (ISSN-L)
- OpenAlex
- W1979286447
- Cited by
- 799
- References
- 73
- Type
- posted content
- Language
- en
- Open access
- green
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