We Will Make You Like Our Research: The Development of a Susceptibility-to-Persuasion Scale

Modic, David; Anderson, Ross J.

doi:10.2139/ssrn.2446971

PreprintCited by 6Psychology of Social InfluencePsychometric Methodologies and TestingSocial and Intergroup Psychology

We Will Make You Like Our Research: The Development of a Susceptibility-to-Persuasion Scale

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Modic, David, Anderson, Ross J.·2014·SSRN Electronic Journal

DOI 10.2139/ssrn.2446971

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Abstract

Social-psychological and other persuasive mechanisms across diverse contexts are well researched, yet in general the research focusses on the effectiveness of a specific persuasive technique. In the present paper, our specific interest lies in the development of a generalized modular psychometric tool that measures individual susceptibility to persuasion. This is achieved using items from established and validated particulate scales. We describe the result of our analysis, a valid and reliable modular psychometric tool that measures general susceptibility to persuasive techniques.

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A susceptibility to persuasion scale has been developed with the intention to predict likelihood of becoming scammed.
“Similarly, a susceptibility to persuasion scale has been developed with the intention to predict likelihood of becoming scammed. 12,13”
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Authors: Modic, D., & Anderson, R. J.
Affiliations: University of Exeter (GB)
University of Cambridge (GB)
Corresponding author: Modic, David
ORCID: Modic, David
Anderson, Ross J.
Venue: SSRN Electronic Journal
Publisher: Elsevier BV
Published: 2014
ISSN: 1556-5068 (ISSN-L)
DOI: 10.2139/ssrn.2446971
OpenAlex: W77016269
Cited by: 5
References: 54
Citations by year: 2019: 1 · 2018: 1 · 2017: 2 · 2015: 1
Type: posted content
Language: en
Open access: green
doi.org
Locations: SSRN Electronic Journal (acceptedVersion)
Funders: Engineering and Physical Sciences Research Council (EP/K033476/1)
Topics: Social Sciences › Sociology and Political Science › Psychology of Social Influence
Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Keywords: susceptibility to persuasion, persuasion, scale development, psychometric scale, persuasion techniques, individual differences, reliability and validity

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We Will Make You Like Our Research: The Development of a Susceptibility-to-Persuasion Scale

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