The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Location, Location, Location: Insights for Advertising Placement on the Web
Abstract
Introduction In humans, mineralised tendons are known to be weaker, possibly as a result of underuse due to pain. Underuse is also reported to cause an increase in hysteresis and a decrease in tendon stiffness. However, the impact of mineralisation on these other tendon properties is unknown. We have developed a needle-injury model which accelerates the spontaneous peritendinous mineralisation of murine Achilles tendons.1 Plain radiography suggests that unilateral injury accelerates mineralisation bilaterally. We hypothesised, therefore, that needle-injured murine Achilles tendons would show reduced strength and stiffness and increased creep (related to hysteresis) compared with contralateral non-injured tendons and tendons from non-injured controls. In addition, we hypothesised that unilateral injury would accelerate mineralisation bilaterally. Methods Ten week old male C57Bl/6 mice (Charles River) underwent left hind (LH) needle-injury and were sacrificed after 20 weeks along with non-injured controls. Hind limbs were examined by micro CT before testing isolated Achilles tendons using the following protocol: 30 cycles of loading between 0.23 and 4.5 N; 300 s dwell at 4.5 N; 495 s dwell at 0.23 N; and a ramp to failure at 5 mm/s. Creep was calculated as the percentage change in gauge length between the first loading peak and the end of the dwell at 4.5 N. Tangent stiffness was calculated from the slope of the force/displacement ramp to failure plot over the range 40–80% of failure force. Within and between group differences were examined using paired T and exact Mann-Whitney U tests respectively. Results Figure 1 shows that within injured individuals the volume of mineralisation was greater (p=0.01) in the LH compared with the right hind (RH) leg, and within non-injured individuals there was no difference between hind limbs (p=0.4). The volume of mineralisation was greater in the LH and RH of injured individuals compared with the respective limbs in non-injured individuals (both p=0.017). The mean failure force was lower (14.8±1.7 vs 16.7±0.7 N) and stiffness (22.9±2.7 vs 19.6±1.5N/mm) and creep (1.9±0.3 vs 3.1±1.2%) were higher in LH compared with RH limbs in six injured individuals (all P≤0.048). Differences between the mean values for seven LH limbs from injured (I) and three control individuals were not statistically significant for failure force (I=1.2 N lower, p=0.28), stiffness (I=3.5 N/mm higher, p=0.067) and creep (I=0.4% higher, p=0.067). All tendons failed close to the insertion except one injured tendon which failed partly in the mid substance and at the insertion. Discussion Unilateral needle-injury accelerated tendon mineralisation bilaterally. In humans, tendon mineralisation and other orthopaedic diseases often occur bilaterally, which may partly relate to interaction between contralateral limbs such as by altered loading of a non-injured limb, signal circulation or bilateral neurological effects of injury. The model presented here is therefore an excellent one to study this phenomenon. Needle-injured mineralised tendons were weaker (consistent with human clinical data), but stiffer and showed less creep than contralateral controls. This suggests that in patients, tendon mineralisation may alter limb function unless muscular adaptation occurs. Most injured and control tendons failed close to the insertion, in contrast to a report of similar tests in which most tendons from adult C57Bl/6J mice failed in the mid substance,2 perhaps explained by potential sub strain differences.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
The Elaboration Likelihood Model of Persuasion
Petty, R. E., & Cacioppo, J. T. (1986) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60214-2 · Cited by 8,822
Encoding specificity and retrieval processes in episodic memory.
Tulving, E., & Thomson, D. M. (1973) · Psychological Review · doi:10.1037/h0020071 · Cited by 4,540
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
How consumers assess the value of advertising
Ducoffe, R. H. (1995) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.1995.10505022 · Cited by 774
Chaiken, S., & Stangor, C. (1987) · Annual Review of Psychology · doi:10.1146/annurev.ps.38.020187.003043 · Cited by 518
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
Goldberg, M. E., & Hartwick, J. (1990) · Journal of Consumer Research · doi:10.1086/208547 · Cited by 444
How Advertising Works on the WWW: Modified Elaboration Likelihood Model
Cho, C.-H. (1999) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.1999.10505087 · Cited by 281
Research works printed but not linked: 60
- 10.1080/00218499.1972.12519244 · DOI
- 10.1016/0010-0285(75)90008-0 · DOI · Paper page
- 10.1016/S0022-5371(74)80024-1 · DOI · Paper page
- Barrett, Neil. Advertising on the Internet: How to Get Your Message across on the World Wide Web. London: Kogan Page, 1997.
- 10.1080/00218499.1998.12466563 · DOI · Paper page
- 10.1080/00218499.1997.12466659 · DOI · Paper page
- 10.1080/00218499.1982.12468081 · DOI
- Chen, Qimel, and William D. Wells. ‘Attitude toward the Site.’ Journal of Advertising Research 39/5 (1999): 27–37. · DOI · Paper page
- Chook, P. H. ‘A Continuing Study on Magazine Environment Frequency and Advertising Performance.’ Journal of Advertising 25/ 4 (1985): 23–33.
- 10.1146/annurev.ps.35.020184.002143 · DOI · Paper page
- 10.1080/00218499.1996.12466626 · DOI · Paper page
- Forrester Research. ‘Online Advertising To Reach $33 Billion Worldwide By 2004.’ Press Release August 12 1999 [available at: http://www.forrester.com/ER/Press/Release/0 1769 159 FF.htm.].
- 10.1086/208994 · DOI · Paper page
- 10.1086/209388 · DOI · Paper page
- Haberland, Gabrielle, and Peter Dacin. ‘The Development of a Measure to Assess Viewers’ Judgments of the Creativity of an Advertisement.’ In Advances in Consumer Research, John F. Sherry, Jr. and Brian Sternthal, eds. Provo, UT: Association for Consumer Research, 1992.
- 10.1080/00218499.1991.12466764 · DOI
- 10.1177/002224378201900209 · DOI · Paper page
- 10.1037/0022-3514.37.1.25 · DOI · Paper page
- 10.1086/209275 · DOI · Paper page
- Heesacker, Martin, Richard E. Petty, and John T. Cacioppo. ‘Field Dependence and Attitude Change: Source Credibility Can Alter Persuasion by Affecting Message-Relevant Thinking.’ Journal of Personality and Social Psychology 51/ 4 (1983): 653–66.
- 10.1177/002224299606000304 · DOI · Paper page
- Hoffman, D. L., and T. P. Novak. ‘Advertising and Pricing Models for the Web.’ In Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property, Deborah Hurley, Brian Kahin, and Hal Varian, eds. Cambridge, MA: MIT Press, 2000.
- 10.1086/209123 · DOI · Paper page
- IAB. ‘IAB Advertising Report: 1998 Quarter One Results.’ PriceWaterhouseCoopers June 28, 1998 [available at: http://www.iab.net/news/content/revenues.html].
- IAB. ‘IAB Internet Advertising Report: 1999 Summary Results.’ PriceWaterhouseCoopers April 18, 2000 [available at: http://www.iab.net/news/content/revenues.html].
- 10.1086/209029 · DOI · Paper page
- 10.1080/00218499.1971.12519016 · DOI
- Kiesler, Charles A., Barry E. Collins, and Norman Miller. Attitude Change: A Critical Analysis of Theoretical Approaches. New York, NY: John Wiley, 1969.
- 10.1177/002224379403100209 · DOI · Paper page
- 10.1086/209557 · DOI · Paper page
- 10.1086/209193 · DOI · Paper page
- Lutz, Richard J. ‘Affective and Cognitive Antecedents of Attitude toward the Ad: A Conceptual Framework.’ In Psychological Processes and Advertising Effects: Theory, Research and Applications, Linda F. Alwitt and Andrew A. Mitchell, eds. Hillsdale, NJ: Lawrence Erlbaum, 1985.
- 10.1177/002224298905300204 · DOI · Paper page
- McClung, Gordan W., C. Whan Park, and William J. Sauer. ‘Viewer Processing of Commercial Messages: Context and Involvement.’ Advances in Consumer Research 12 (1985): 351–55.
- 10.1086/209244 · DOI · Paper page
- 10.1177/002224298605000303 · DOI · Paper page
- Nowland and Company. The Effects of Media Context on Advertising: A study Conducted for Life. New York, NY: Nowland and Company, 1962.
- Pan, Yigang, and Bernd Schmitt. ‘What’s in a Name? An Empirical Comparison of Chinese and Western Brand Names.’ Asian Journal of Marketing December (1995): 7–16.
- 10.1207/s15327663jcp0503_03 · DOI
- Petty, Richard E., and John T. Cacioppo. Attitudes and Persuasion: Classic and Contemporary Approaches. Dubuque, IA: Brown, 1981.
- 10.1007/978-1-4612-4964-1 · DOI · Paper page
- Petty, Richard E., Thomas M. Ostram, and Timothy C. Brock. ‘Historical Foundations of the Cognitive Response Approach to Attitudes and Persuasion.’ In Cognitive Responses in Persuasion, Richard F. Petty, Thomas Ostrom, and Timothy C. Brock, eds. Hillsdale, NJ: Lawrence Erlbaum, 1981.
- 10.1086/208954 · DOI · Paper page
- Politz, Alfred. A Measure of Advertising Effectiveness: The Influence of Audience Selectivity and Editorial Environment. New York, NY: Alfred Politz Research, Inc., 1962.
- 10.1086/209115 · DOI · Paper page
- 10.1080/00218499.1987.12467792 · DOI
- 10.1037/h0029832 · DOI · Paper page
- 10.1080/10641734.1999.10505086 · DOI
- Rothschild, Michael L. ‘Advertising Strategies for High and Low Involvement Situations.’ In Attitude Research Plays for Higher Stakes, J. Maloney and B. Silverman, eds. Chicago, IL: American Marketing Association, 1979.
- Rumelhart, David E., and Andrew Ortony. ‘The Representation of Knowledge in Memory.’ CHIP 55, University of California, San Diego, January 1976.
- Seah, Chin Siong. ‘E-conomy: play a new game.’ Business Times, November 26, 1999.
- Smith, Gerald F. ‘Framing in Advertising and the Moderating Impact of Consumer Education.’ Journal of Advertising Research 36/ 5(1996): 4944.
- Soldow, Gary F., and Victor Principe. ‘Response to Commercials as a Function of Program Context.’ Journal of Advertising Research 21/ 2 (1981): 5945.
- 10.1037/0278-7393.11.2.316 · DOI · Paper page
- 10.1086/208704 · DOI · Paper page
- 10.1086/268454 · DOI · Paper page
- 10.1002/mar.4220070203 · doi:10.1002/mar.4220070203
- Tee, Edmund. ‘Singapore beats US, Japan in Internet use at home.’ The Straits Times January 21, 2000.
- Vaughn, Richard. ‘How Advertising Works: A Planning Model Revisited.’ Journal of Advertising Research 26/ 1 (1986): 5746.
- 10.1002/mar.4220110105 · DOI
Cited by
Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., & Wetzels, M. (2015) · Journal of Retailing · doi:10.1016/j.jretai.2014.09.005 · Cited by 868
Choi, S. M., & Rifon, N. J. (2002) · Journal of Interactive Advertising · doi:10.1080/15252019.2002.10722064 · Cited by 248
Willingness-to-punish the corporate brand for corporate social irresponsibility
Sweetin, V. H., Knowles, L. L., Summey, J. H., & McQueen, K. S. (2013) · Journal of Business Research · doi:10.1016/j.jbusres.2013.02.003 · Cited by 220
Evaluating the Credibility of Online Information: A Test of Source and Advertising Influence
Greer, J. D. (2003) · Mass Communication and Society · doi:10.1207/s15327825mcs0601_3 · Cited by 197
Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, P., Pauwels, K., & Gupta, S. (2016) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2015.09.007 · Cited by 173
Metadata
- Authors
- Shamdasani, P. N., Stanaland, A. J. S., & Tan, J.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 2001-07
- Volume
- 41
- Issue
- 4
- Pages
- 7-21
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W2298515657
- Cited by
- 252
- References
- 7
- FWCI
- 3.49
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Location, Location, Location: Insights for Advertising Placement on the Web. https://app.cochat.ai/papers/10.2501/jar-41-4-7-21
- The paper
- Shamdasani, P. N., Stanaland, A. J. S., & Tan, J. (2001). Location, Location, Location: Insights for Advertising Placement on the Web. Journal of Advertising Research. https://doi.org/10.2501/jar-41-4-7-21
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.