The Ecosystem of Software Platform: A Study of Asymmetric Cross-Side Network Effects and Platform Governance1
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In the context of software platforms, we examine how cross-side network effects (CNEs) on different platform sides (app-side and user-side) are temporally asymmetric, and how these CNEs are influenced by the platform’s governance policies. Informed by a perspective of value creation and capture, we theorize how the app-side and the user-side react to each other with distinct value creation/capture processes, and how these processes are influenced by the platform’s governance policies on app review and platform updates. We use a time-series analysis to empirically investigate the platform ecosystem of a leading web browser. Our findings suggest that while the growth in platform usage results in long-term growth in both the number and variety of apps, the growth in the number of apps and the variety of apps only leads to short-term growth in platform usage. We also find that long app review time weakens the long-term CNE of the user-side on the app-side, but not the short-term CNE of the app-side on the user-side. Moreover, we find that frequent platform updates weaken the CNEs of both the user-side and the app-side on each other. These findings generate important implications regarding how a software platform may better govern its ecosystem with different participants.
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At a certain point, the adoption rate on one side reaches its tipping point, resulting in the adoption of users on other sides of the platform to skyrocket.
“At a certain point, the adoption rate on one side reaches its tipping point, resulting in the adoption of users on other sides of the platform to skyrocket (Song et al., 2018;Tiwana, 2014).”
From Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems (2023) · cites this paper as Song et al., 2018
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Self-citation
- Authors
- Song, P., Xue, L., Rai, A., & Zhang, C.
- Affiliations
- Nanjing University (CN)
- Georgia State University (US)
- Fudan University (CN)
- Venue
- MIS Quarterly
- Publisher
- MIS Quarterly
- Published
- 2018-03-01
- Volume
- 42
- Issue
- 1
- Pages
- 121-142
- ISSN
- 0276-7783 (ISSN-L)
- 2162-9730
- OpenAlex
- W1827556725
- Cited by
- 273
- References
- 66
- Citations by year
- 2026: 25 · 2025: 26 · 2024: 23 · 2023: 42 · 2022: 40 · 2021: 52 · 2020: 36 · 2019: 18 · 2018: 10 · 2017: 1
- FWCI
- 48.46
- Type
- journal article
- Language
- en
- Open access
- green
- papers.ssrn.com
- Locations
- MIS Quarterly (publishedVersion)
- SSRN Electronic Journal (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Sociology and Political Science › Digital Economy and Work Transformation
- Physical Sciences › Computer Science › Computer Science Applications › Open Source Software Innovations
- Keywords
- software platform, cross-side network effects, platform governance, value creation, value capture
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