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Toward a Meta-Theory of Creativity Forms: How Novelty and Usefulness Shape Creativity
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Creativity has long been defined in terms of novelty and usefulness. Surprisingly, however, there is relatively little agreement about the precise meaning of either dimension, the relationship between them, or the process through which they are produced. In this paper, we explore how novelty and usefulness have been used explicitly and implicitly in the creativity literature to reveal three ways to understand the definitional constructs. We propose that these three understandings give rise to distinct but interrelated forms of creativity: creativity as maximization, creativity as balance, and creativity as integration. Each form provides a different way of answering the question: what is creativity? We further theorize that the forms are shaped by the distal relations between novelty and usefulness, context, and process. Fundamentally, our theory suggests that developing a creative outcome for a distant alternative reality is a different form of creativity than developing an idea grounded in the present, so that as creators move through space and time, they also move through different forms of creativity. Our meta-theory furthers our understanding of creativity by revealing the centrality of usefulness in defining creativity; opening up the dynamics of the creative process; and highlighting interdependencies between ideas and context.
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“The most widely accepted framework evaluates innovation across two primary dimensions: novelty and usefulness (Amabile, 1982; Doshi and Hauser, 2024; Harvey and Berry, 2022).”
From AI-assisted design synthesis and human creativity in engineering education (2026) · cites this paper as Harvey and Berry, 2022
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“Creativity is typically assessed across two dimensions: novelty and usefulness (11, 12).”
From Generative artificial intelligence enhances creativity but reduces the diversity of novel content (2023) · cites this paper as [12]
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Lovelace, K. A., Shapiro, D. L., & Weingart, L. R. (2001) · Academy of Management Journal · doi:10.5465/3069415 · Cited by 130
Goncalo, J. A., Chatman, J. A., Duguid, M. M., & Kennedy, J. A. (2014) · Administrative Science Quarterly · doi:10.1177/0001839214563975 · Cited by 124
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Ford, C. M., & Sullivan, D. M. (2004) · Journal of Organizational Behavior · doi:10.1002/job.241 · Cited by 118
Implicit Theories of Creative Ideas: How Culture Guides Creativity Assessments
Loewenstein, J., & Mueller, J. (2016) · Academy of Management Discoveries · doi:10.5465/amd.2014.0147 · Cited by 117
Editors’ Comments: There Is Nothing So Theoretical As Good Practice—A Call for Phenomenal Theory
Ployhart, R. E., & Bartunek, J. M. (2019) · Academy of Management Review · doi:10.5465/amr.2019.0087 · Cited by 114
Construing creativity: The how and why of recognizing creative ideas
Mueller, J., Wakslak, C. J., & Krishnan, V. (2013) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2013.11.007 · Cited by 113
The primal mark: How the beginning shapes the end in the development of creative ideas
Berg, J. M. (2014) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2014.06.001 · Cited by 106
The Experience of Improvising in Organizations: A Creative Process Perspective
Fisher, C. M., & Barrett, F. J. (2018) · Academy of Management Perspectives · doi:10.5465/amp.2017.0100 · Cited by 93
Dietrich, A., & Haider, H. (2014) · Psychonomic Bulletin & Review · doi:10.3758/s13423-014-0743-x · Cited by 82
Perry-Smith, J. E., & Coff, R. W. (2011) · Strategic Entrepreneurship Journal · doi:10.1002/sej.116 · Cited by 79
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Deep Help in Complex Project Work: Guiding and Path-Clearing Across Difficult Terrain
Fisher, C. M., Pillemer, J., & Amabile, T. M. (2017) · Academy of Management Journal · doi:10.5465/amj.2016.0207 · Cited by 70
When silver is gold: Forecasting the potential creativity of initial ideas
Berg, J. M. (2019) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2019.08.004 · Cited by 70
The Shaping of Form: Exploring Designers’ Use of Aesthetic Knowledge
Stigliani, I., & Ravasi, D. (2018) · Organization Studies · doi:10.1177/0170840618759813 · Cited by 69
Improvisation and the Creative Process: Dewey, Collingwood, and the Aesthetics of Spontaneity
SAWYER, R. K. (2000) · Journal of Aesthetics and Art Criticism · doi:10.1111/1540-6245.jaac58.2.0149 · Cited by 68
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Pešout, O., & Nietfeld, J. L. (2021) · Thinking Skills and Creativity · doi:10.1016/j.tsc.2021.100836 · Cited by 66
Unpacking “Ideas” in Creative Work: A Multidisciplinary Review
华莹莹, M. H., Harvey, S., & Rietzschel, E. F. (2022) · Academy of Management Annals · doi:10.5465/annals.2020.0210 · Cited by 59
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Staying Alive: Toward a Diverging Consensus Model of Overcoming a Bias Against Novelty in Groups
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Leading for Creative Synthesis
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Sorted by citations
Generative artificial intelligence enhances creativity but reduces the diversity of novel content
Doshi, A., & Hauser, O. (2023) · doi:10.2139/ssrn.4535536 · Cited by 1,350
“Creativity is typically assessed across two dimensions: novelty and usefulness ( 11 , 12 ).”
Humans as Creativity Gatekeepers: Are We Biased Against AI Creativity?
Magni, F., Park, J., & Chao, M. M. (2024) · Journal of Business and Psychology · doi:10.1007/s10869-023-09910-x · Cited by 201
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“Ideas are also assessed in terms of appropriateness (or feasibility), which refers to whether the idea is practical in solving the problem (Amabile 1982; Harvey and Berry 2023).”
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Metadata
- Authors
- Harvey, S., & Berry, J. W.
- Affiliations
- University College London (GB)
- Venue
- Academy of Management Review
- Publisher
- Academy of Management
- Published
- 2023-07
- Volume
- 48
- Issue
- 3
- Pages
- 504-529
- ISSN
- 0363-7425 (ISSN-L)
- 1930-3807
- OpenAlex
- W4221038577
- Cited by
- 125
- References
- 154
- Citations by year
- 2026: 44 · 2025: 35 · 2024: 28 · 2023: 10
- FWCI
- 18.41
- Type
- journal article
- Language
- en
- Open access
- green
- discovery.ucl.ac.uk
- Locations
- Academy of Management Review (publishedVersion)
- UCL Discovery (University College London) (submittedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Creativity in Education and Neuroscience
- Physical Sciences › Engineering › Mechanical Engineering › Design Education and Practice
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Keywords
- creativity, novelty, usefulness, creativity theory, creative process, idea generation
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