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Driving the electric bandwagon: The dynamics of incumbents' sustainable innovation
Open accessAbstract
Given that entire industries face sustainability challenges, it is important to understand the dynamics that lead “firms‐in‐an‐industry” to engage in sustainable product innovation. To provide more insight into the question of how innovation activities spread from individual firm action to an industry‐wide engagement, this paper examines the automobile industry and the development of electric vehicles (EVs). The analysis covers automobile incumbents over a crucial decade for EV development in the industry, focusing on the different strategic motives that especially the so‐called “first movers” used to justify their earlier engagement. We find that EVs became a core pillar of the incumbents' technology strategies through a combination of coercive, normative, and mimetic pressures. Yet, the strategic motives to engage in EVs stayed poles apart between different companies. The insights from our study are relevant for those interested in the diffusion of sustainable product innovation and in incumbent behaviour in sustainability transitions.
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“Interestingly, due to “follow-the-leader” behaviour (Abrahamson & Rosenkopf, 1993; Knickerbocker, 1973), convergence in product innovation can even occur when the motives of rivals' moves are unclear to a company, as it may want to prevent competitors from gaining undue advantage (Chen & MacMillan,…”
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Metadata
- Authors
- Bohnsack, R., Kolk, A., Pinkse, J., & Bidmon, C. M.
- Affiliations
- Universidade Católica Portuguesa (PT)
- University of Amsterdam (NL)
- University of Manchester (GB)
- Corresponding author
- Kolk, Ans
- Venue
- Business Strategy and the Environment
- Publisher
- Wiley
- Published
- 2020-01-08
- Volume
- 29
- Issue
- 2
- Pages
- 727-743
- ISSN
- 0964-4733 (ISSN-L)
- 1099-0836
- OpenAlex
- W2997588393
- Cited by
- 90
- References
- 4
- Citations by year
- 2026: 16 · 2025: 19 · 2024: 7 · 2023: 14 · 2022: 17 · 2021: 11 · 2020: 6
- FWCI
- 11.47
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Business Strategy and the Environment (publishedVersion, cc-by-nc-nd)
- UvA-DARE (University of Amsterdam) (publishedVersion, cc-by-nc-nd)
- Research Explorer (The University of Manchester) (publishedVersion, cc-by-nc-nd)
- Utrecht University Repository (Utrecht University) (submittedVersion, other-oa)
- Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT) (submittedVersion, cc-by-nc-nd)
- Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Physical Sciences › Engineering › Electrical and Electronic Engineering › Electric Vehicles and Infrastructure
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Sustainability and Innovation in Business
- Keywords
- electric vehicles, sustainable product innovation, incumbent firms, automotive industry, diffusion of innovations, first mover, technology strategy, coercive pressure, normative pressure, mimetic pressure, sustainability transitions, electric vehicle adoption
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