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Cited by 338

The DOI matches its Crossref record; 74 of the 74 references it cites were found in a registry or an index.

Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics

Jansson, Johan·2011·Business Strategy and the Environment
DOI 10.1002/bse.690
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Abstract

For business and environmental reasons, increased understanding of green consumer behavior is essential. This paper addresses consumer adoption and non‐adoption of a high involvement eco‐innovation (the alternative fuel vehicle, AFV). The purpose is to integrate two research streams to explore factors driving and hindering adoption. The factors are rooted in environmental psychology research and the diffusion of innovation literature. Survey results on Swedish car owners are reported. The results indicate that adopters and non‐adopters differ on norms, attitudes, novelty seeking and on how innovation attributes are perceived. Furthermore, the results show that the groups rank car attributes such as fuel consumption and carbon dioxide emissions differently. The main contribution of the paper is the integration of norms and attitudes together with consumer adoption factors in analyzing green consumer behavior in relation to a high involvement product. The implications for business and marketing strategy and for environmental policy are discussed. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

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Metadata

Authors
Jansson, J.
Venue
Business Strategy and the Environment
Publisher
Wiley
Published
2011-02-22
Volume
20
Issue
3
Pages
192-210
ISSN
  • 0964-4733 (ISSN-L)
  • 1099-0836
DOI
10.1002/bse.690
OpenAlex
W1983997695
Cited by
338
References
74
FWCI
16.08
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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