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Customer engagement: the construct, antecedents, and consequences
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“Trust holds a pivotal role in various social exchanges, including interactions between individuals and between customers and firms, as it under-pins enhanced purchasing decisions, referrals, and word ‐ of ‐ mouth recommendations, particularly in commercial relationships (Pansari & Kumar, 2017).”
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Metadata
- Authors
- Pansari, A., & Kumar, V.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2016-06-11
- Volume
- 45
- Issue
- 3
- Pages
- 294-311
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2416572746
- Cited by
- 1,758
- References
- 20
- FWCI
- 150.24
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
