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Customer participation in services: domain, scope, and boundaries

Dong, Beibei, Sivakumar, K.·2017·Journal of the Academy of Marketing Science

DOI 10.1007/s11747-017-0524-y

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“For example, to examine the boundaries of resource integration, Dong and Sivakumar (2017) developed a typology of customer participation, using dimensions drawn from resource-based theory, to address the fundamental resource deployment questions of whether there is a choice in terms of who performs…”
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See all 265

Authors: Dong, B., & Sivakumar, K.
Affiliations: Lehigh University (US)
Corresponding author: Dong, Beibei
ORCID: Dong, Beibei
Sivakumar, K.
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2017-04-07
Volume: 45
Issue: 6
Pages: 944-965
ISSN: 0092-0703 (ISSN-L)
1552-7824
DOI: 10.1007/s11747-017-0524-y
OpenAlex: W2604594381
Cited by: 265
References: 147
Citations by year: 2026: 21 · 2025: 20 · 2024: 22 · 2023: 35 · 2022: 37 · 2021: 46 · 2020: 37 · 2019: 25 · 2018: 20 · 2017: 2
FWCI: 41.58
Type: journal article
Language: en
Open access: closed
Licence: www.springer.com/tdm (unspecified)
Locations: Journal of the Academy of Marketing Science (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Funders: Marketing Science Institute
Topics: Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords: customer participation, service marketing, typology, mandatory participation, voluntary participation, co-production, co-creation, customer engagement, consumer innovation, conceptual clarity

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