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“A structured review uses a structured approach to present a synthesized overview of the extant literature on a domain or a topic. It is an effective method for summarizing existing research in a field because it follows specific guidelines and can be replicated by future researchers (Palmatier et al., 2018).”
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Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
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BackgroundResource-based theory in marketing
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Metadata
- Authors
- Palmatier, R. W., Houston, M. B., & Hulland, J.
- Affiliations
- University of Washington (US)
- Texas Christian University (US)
- University of Georgia (US)
- Corresponding author
- Palmatier, Robert W.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2017-10-02
- Volume
- 46
- Issue
- 1
- Pages
- 1-5
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2761394648
- Cited by
- 1,051
- References
- 17
- Citations by year
- 2026: 132 · 2025: 179 · 2024: 190 · 2023: 198 · 2022: 138 · 2021: 113 · 2020: 61 · 2019: 19 · 2018: 18 · 2017: 3
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Library and Information Sciences › Academic Writing and Publishing
- Social Sciences › Decision Sciences › Statistics, Probability and Uncertainty › Meta-analysis and systematic reviews
- Social Sciences › Library and Information Sciences › Publishing and Scholarly Communication
- Keywords
- academic writing, article structure, writing process, market analysis
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