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Review articles: purpose, process, and structure

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Palmatier, Robert W., Houston, Mark B., Hulland, John·2018·Journal of the Academy of Marketing Science

DOI 10.1007/s11747-017-0563-4

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Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
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Littell, J. H., Corcoran, J., & Pillai, V. (2008) · doi:10.1093/acprof:oso/9780195326543.001.0001 · Cited by 1,293
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Self-citation
The role of data privacy in marketing
Martin, K. D., & Murphy, P. E. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0495-4 · Cited by 902 · cited 3×
“Some scholars organize research by scholarly perspectives (e.g., the psychology of privacy, the economics of privacy; Martin and Murphy 2017); others classify the chosen articles by objective research aspects (e.g., empirical setting, research design, conceptual frameworks; Cleeren et al. 2017).”
Background
Resource-based theory in marketing
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0336-7 · Cited by 882
Self-citation
Transaction Cost Analysis: Past, Present, and Future Applications
Rindfleisch, A., & Heide, J. B. (1997) · Journal of Marketing · doi:10.2307/1252085 · Cited by 786
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Event study methodology in the marketing literature: an overview
Sorescu, A. B., Warren, N. L., & Kovalenko, L. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0516-y · Cited by 372

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Research works printed but not linked: 1

Grewal, D., Puccinelli, N. M., & Monroe, K. B. (2018). Meta-analysis: error cancels and truth accrues. Journal of the Academy of Marketing Science, 46(1).

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Authors: Palmatier, R. W., Houston, M. B., & Hulland, J.
Affiliations: University of Washington (US)
Texas Christian University (US)
University of Georgia (US)
Corresponding author: Palmatier, Robert W.
ORCID: Palmatier, Robert W.
Houston, Mark B.
Hulland, John
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2017-10-02
Volume: 46
Issue: 1
Pages: 1-5
ISSN: 0092-0703 (ISSN-L)
1552-7824
DOI: 10.1007/s11747-017-0563-4
OpenAlex: W2761394648
Cited by: 1,051
References: 17
Citations by year: 2026: 132 · 2025: 179 · 2024: 190 · 2023: 198 · 2022: 138 · 2021: 113 · 2020: 61 · 2019: 19 · 2018: 18 · 2017: 3
Type: journal article
Language: en
Open access: bronze
doi.org
Licence: www.springer.com/tdm (unspecified)
Locations: Journal of the Academy of Marketing Science (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Library and Information Sciences › Academic Writing and Publishing
Social Sciences › Decision Sciences › Statistics, Probability and Uncertainty › Meta-analysis and systematic reviews
Social Sciences › Library and Information Sciences › Publishing and Scholarly Communication
Keywords: academic writing, article structure, writing process, market analysis

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