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Review articles: purpose, process, and structure
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“A structured review uses a structured approach to present a synthesized overview of the extant literature on a domain or a topic. It is an effective method for summarizing existing research in a field because it follows specific guidelines and can be replicated by future researchers (Palmatier et al., 2018).”
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Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Voorhees, C. M., Brady, M. K., Calantone, R., & Ramirez, E. (2016) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0455-4 · Cited by 2,111
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Systematic Reviews and Meta-Analysis
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Self-citationThe role of data privacy in marketing
Martin, K. D., & Murphy, P. E. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0495-4 · Cited by 902 · cited 3×
“Some scholars organize research by scholarly perspectives (e.g., the psychology of privacy, the economics of privacy; Martin and Murphy 2017); others classify the chosen articles by objective research aspects (e.g., empirical setting, research design, conceptual frameworks; Cleeren et al. 2017).”
BackgroundResource-based theory in marketing
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0336-7 · Cited by 882
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Sorescu, A. B., Warren, N. L., & Kovalenko, L. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0516-y · Cited by 372
Research works printed but not linked: 1
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Metadata
- Authors
- Palmatier, R. W., Houston, M. B., & Hulland, J.
- Affiliations
- University of Washington (US)
- Texas Christian University (US)
- University of Georgia (US)
- Corresponding author
- Palmatier, Robert W.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2017-10-02
- Volume
- 46
- Issue
- 1
- Pages
- 1-5
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2761394648
- Cited by
- 1,051
- References
- 17
- Citations by year
- 2026: 132 · 2025: 179 · 2024: 190 · 2023: 198 · 2022: 138 · 2021: 113 · 2020: 61 · 2019: 19 · 2018: 18 · 2017: 3
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Library and Information Sciences › Academic Writing and Publishing
- Social Sciences › Decision Sciences › Statistics, Probability and Uncertainty › Meta-analysis and systematic reviews
- Social Sciences › Library and Information Sciences › Publishing and Scholarly Communication
- Keywords
- academic writing, article structure, writing process, market analysis
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