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Antecedents and purchase consequences of customer participation in small group brand communities
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Cited by
Specification, evaluation, and interpretation of structural equation models
Bagozzi, R. P., & Yi, Y. (2012) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-011-0278-x · Cited by 3,735
Self-citationHow Brand Community Practices Create Value
Schau, H. J., Muñiz, A. M., & Arnould, E. J. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.5.30 · Cited by 2,444
Customer engagement: exploring customer relationships beyond purchase.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012) · Journal of Marketing Theory and Practice · doi:10.2753/mtp1069-6679200201 · Cited by 2,089
de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.01.003 · Cited by 2,060
Customer engagement with tourism social media brands
Harrigan, P., Evers, U., Miles, M., & Daly, T. (2017) · Tourism Management · doi:10.1016/j.tourman.2016.09.015 · Cited by 813
Metadata
- Authors
- Bagozzi, R. P., & Dholakia, U. M.
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2006-03
- Volume
- 23
- Issue
- 1
- Pages
- 45-61
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W2024990688
- Cited by
- 1,325
- References
- 11
- FWCI
- 76.25
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.