The DOI matches its Crossref record; 22 of the 22 references it cites were found in a registry or an index.
The effects of national culture values on consumer acceptance of e-commerce: Online shoppers in China
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In the citing paper
“Previous research employed uncertainty avoidance as one of the important factors and has identified its impact in the commercial / e-commerce context [76,77].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [76]
In the citing paper
“Yoon (2009), discussed the moderating role of UA on perceived usefulness and found that consumers with a high degree of UA feels lower trust to engage in online shopping because they usually perceive e-commerce as having uncertain effects.”
From Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model (2015) · cites this paper as Yoon (2009)
In the citing paper
“Yoon (2009) also noted that individualistic are usually more willing to rely on online shopping and trust them than a collectivist.”
From Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model (2015) · cites this paper as Yoon (2009)
In the citing paper
“The researchers (McCoy et al., 2005; Srite and Karahanna, 2006; Yoon, 2009) found the scales acceptable in information systems research and thereby adding to the items validity.”
From Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model (2015) · cites this paper as Yoon, 2009
In the citing paper
“In collectivist and high UA culture, consumers are reluctant to engage in online shopping.”
From Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model (2015) · cites this paper as Yoon, 2009
In the citing paper
“The moderating role of cultural traits in the online shopping environment has been found in several studies (Chai & Pavlou, 2004;Ganguly et al., 2010;Yoon, 2009).”
From Drivers of Consumer Adoption of e-Commerce: a Meta-Analysis (2022) · cites this paper as Yoon, 2009
In the citing paper
“Also, Yoon (2009) suggested that uncertainly avoidance significantly moderated the relationships between trust and intention to utilize e-commerce.”
From Do good return policies work across cultures? Effect of lenient return policies on online shopper perceptions in Eastern culture (2013) · cites this paper as Yoon (2009)
Citations
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Metadata
- Authors
- Yoon, C.
- Affiliations
- Mokpo National University (KR)
- Corresponding author
- Yoon, Cheolho
- ORCID
- Yoon, Cheolho
- Venue
- Information & Management
- Publisher
- Elsevier BV
- Published
- 2009-06
- Volume
- 46
- Issue
- 5
- Pages
- 294-301
- ISSN
- 0378-7206 (ISSN-L)
- OpenAlex
- W2021433146
- Cited by
- 425
- References
- 22
- Citations by year
- 2026: 8 · 2025: 21 · 2024: 23 · 2023: 28 · 2022: 36 · 2021: 42 · 2020: 39 · 2019: 22 · 2018: 35 · 2017: 22 · 2016: 33 · 2015: 26 · 2014: 29 · 2013: 16 · 2012: 23
- FWCI
- 31.92
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Information & Management (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- national culture, online shopping, consumer behavior, Hofstede cultural dimensions, uncertainty avoidance, long-term orientation, masculinity, perceived usefulness, perceived ease of use, trust, intention to use, moderating effect, Chinese consumers
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