The DOI matches its Crossref record; 104 of the 110 references it cites were found in a registry or an index; 2 of the 29 sources its claims cite were checked for support.
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Open accessAbstract
In the last three decades, an influential research stream has emerged which highlights the dynamics of focal consumer/brand relationships. Specifically, more recently the ‘consumer brand engagement’ (CBE) concept has been postulated to more comprehensively reflect the nature of consumers’ particular interactive brand relationships, relative to traditional concepts, including ‘involvement.’ However, despite the growing scholarly interest regarding the undertaking of marketing research addressing ‘engagement,’ studies have been predominantly exploratory in nature, thus generating a lack of empirical research in this area to date. By developing and validating a CBE scale in specific social media settings, we address this identified literature gap. Specifically, we conceptualize CBE as a consumer's positively valenced brand-related cognitive, emotional and behavioral activity during or related to focal consumer/brand interactions. We derive three CBE dimensions, including cognitive processing, affection, and activation. Within three different social media contexts, we employ exploratory and confirmatory factor analyses to develop a reliable, 10-item CBE scale, which we proceed to validate within a nomological net of conceptual relationships and a rival model. The findings suggest that while consumer brand ‘involvement’ acts as a CBE antecedent, consumer ‘self-brand connection’ and ‘brand usage intent’ represent key CBE consequences, thus providing a platform for further research…
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The cited sources that could be checked couldn’t confirm or dispute this claim.
In the paper
“the qualitative study shows consumer conceptions of CBE are aligned with key findings addressing the 'engagement' concept in prior research (Brodie et al. 2011;Leeflang 2011).”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
What the sources say
- Not matchedcites Brodie et al. 2011
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Could not verifycites Leeflang 2011 sourceExperimental — accuracy not yet measured
The available Abstract describes the formalization of marketing and future developments, while the metadata lists customer engagement only as a keyword. Searches for consumer conceptions of CBE, qualitative findings, and the engagement concept found no passage addressing whether those conceptions align with prior research. (LLM, conf=0.71)
Strength:plain· not yet calibratedCausal:correlational· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes? Load-bearing: unclear✓ Based: passes- Not matched
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“In an additional EFA including only the 10 retained CBE items, the scree plot and the eigen values exceeding 1.0 concurred in suggesting the suitability of a threefactor solution for CBE, which explained 69.63% of the total variance.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesA result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“For these brands, the respondents exhibited a substantially lower willingness to exert cognitive, emotional or behavioral activity in their brand interactions”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
Strength:plain· not yet calibratedCausal:correlational· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes? Load-bearing: unclear✓ Based: passesIn the paper
“we observed the scree in the scree plot at three factors; thus corresponding to our hypothesized three-factor model of CBE.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
What the sources say
- Not checked — no full text of the sourcecites Cattell 1966 source
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesA result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The attained Cronbach alphas for the scale were: (i) Cognitive processing: .825;”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
Strength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes? Load-bearing: unclear✓ Based: passesA result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The fit statistics for the re-estimated model were as follows: χ 2 (53) = 464.9(p=0.000); and χ 2 /df = 8.72, GFI = .865;CFI = .922;RMSEA = .118;and SRMR = .048;thus indicating a worse fit, relative to the three-factor model.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesA result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“the audio recorded findings suggested that consumers predominantly equated their 'engagement' with their selected brands to specific brand interactions.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesThe paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“while consumer brand 'involvement' acts as a CBE antecedent”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesA result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“the results indicated that for perceived 'highly engaging' brands consumers, typically, appeared willing to exert considerable cognitive, emotional and behavioral activity in their brand interactions”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 2 about here
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesThe paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“We derive three CBE dimensions, including cognitive processing, affection, and activation.”
- Also stated in: § CBE Conceptual Development · plain
“we propose three CBE dimensions, which correspond to the generic cognitive, emotional and behavioral nature of 'engagement.'”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passes- Also stated in: § CBE Conceptual Development · plain
- Probably not a substantial claim. 11
- It may state two separate claims as one. 14
The cited sources that could be checked couldn’t confirm or dispute this claim.
In the paper
“As such, this research responds directly to the Marketing Science Institute's (MSI 2010), Leeflang's (2011), and Brodie et al.'s (2011) call for the undertaking of 'engagement'-based scale development research.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
What the sources say
- Not matchedcites MSI 2010
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Could not verifycites Leeflang (2011) sourceExperimental — accuracy not yet measured
The indexed Abstract describes a broad agenda for developing marketing research, and the keywords include customer engagement. Searches for engagement-based scale development and customer-engagement measures returned no passage in our copy calling for that research; the retrieved text does not establish the specific attribution to Leeflang. (LLM, conf=0.72)
- Not matchedcites Brodie et al. (2011)
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
- Not matched
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“we employ exploratory and confirmatory factor analyses to develop a reliable, 10-item CBE scale”
- Also stated in: § Results · plain
“resulting in a three-factor, 10-item CBE scale for further analysis.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
- Also stated in: § Results · plain
The paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“The item screening generated a reduced pool of 39 CBE items.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
Strength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✗ Load-bearing: fails✓ Based: passesProbably not a substantial claim. The paper’s conclusions may not depend on it.
The paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“we retained 12 items for the 'cognitive processing,' 15 items for the 'affection,' and 12 items for the 'activation' dimensions of CBE for further analysis.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Reliability (internal consistency) analyses using Cronbach's alpha indicated the scale had good reliability: (i) Cognitive processing: .753;(ii) Affection: .839;(iii) Activation: .776;and (iv) Overall 10-item CBE scale: .823.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Results
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The attained Cronbach alphas for the scale were: (i) Cognitive processing: .825;(ii) Affection: .907; (iii) Activation: .894;and (iv) Overall CBE scale: .933.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
None of the sources cited for this claim have been checked yet.
In the paper
“The results in Figure 1 suggested excellent model fit (Iacobucci 2010: p. 91): χ 2 (32) = 97.994(p=0.000); and χ 2 /df = 3.06.Further, GFI = .968;CFI = .984;RMSEA = .061;and SRMR = .0278;thus corroborating the excellent model fit to the data”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
What the sources say
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A claim is checked only against the cited paper’s full text, never its abstract, and none is available for its sources.
In the paper
“The regression weights (βs) for each of the items onto their intended factor were significant (e.g.AFFECTION → AFFEC.1: .895);and all standardized coefficients .50;suggesting that each of the items should remain in the model”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
What the sources say
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Similarly, while we found consumers' brand-related 'affection' (.426) and 'activation' (.402) in specific consumer/brand interactions to exert a similar significant effect on individuals' ensuing 'brand usage intent,' consumers' level of 'cognitive processing' (.045) failed to produce a significant effect.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Hypothesis Testing Results
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
In the paper
“which indicated that discriminant validity was attained for 14 of the 15 possible construct pairs; that is, with the exception of COG.PROC.-AFFEC.(Table 5).”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Model Results
What the sources say
- Not matchedcites Fornell and Larcker 1981a/b
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
- Not matched
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Each of the squared multiple correlations exceeded .50;also indicating good item reliability.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Model Results
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The regression coefficients indicated that each of the items made a significant contribution to the measurement of its intended construct, thus contributing to the model's convergent validity.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Model Results
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
A result the paper reports from its own data — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“The fit statistics for the calibration sample are: χ 2 (243) = 653.561(p=0.000); and χ 2 /df = 2.69, GFI = .824;CFI = .932;RMSEA = .078;and SRMR = .0616;the validation sample: χ 2 (243) = 666.7 (p=0.000);χ 2 /df = 2.77, GFI = .817;CFI = .938;RMSEA = .079;and SRMR = .0516.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 5 about here
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
In the paper
“Highly similar results were attained across both sub-samples (Table 6), which also exhibited significant resemblance to the results for the full sample (Alwin and Jackson 1981).”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Table 5 about here
What the sources say
- Not matchedcites Alwin and Jackson 1981
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
- Not matched
In the paper
“Fourth, 'engagement' plays a central role in a nomological net of focal conceptual relationships (Brodie et al. 2011)”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Table 1 about here
What the sources say
- Not matchedcites Brodie et al. 2011
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Strength:plain· not yet calibratedCausal:correlational· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✗ Load-bearing: fails✓ Based: passesProbably not a substantial claim. The paper’s conclusions may not depend on it.
- Not matched
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“As such, study 3 confirmed the CBE scale representing a valid, reliable and stable measurement instrument.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Insert Figure 1 about here
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
In the paper
“more recently the 'consumer brand engagement' (CBE) concept has been postulated to more comprehensively reflect the nature of consumers' particular interactive brand relationships, relative to traditional concepts, including 'involvement.'”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
What the sources say
- Not matchedcites Brodie et al. 2011
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
- Not matched
In the paper
“'engagement' reflects a motivational state (Van Doorn et al. 2010), which occurs by virtue of an individual's (i.e. the 'engagement subject') focal interactive experiences with a particular object or agent”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Table 1 about here
What the sources say
- Not checked — no full text of the sourcecites Van Doorn et al. 2010 source
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
The paper states this without a source or data behind it here, so there is nothing to check it against. The quote shows it is in the paper.
In the paper
“studies have been predominantly exploratory in nature; thus generating a lack of empirical research in this area to date.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Abstract
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“and as such, may be useful for scholars and managers seeking to predict specific consumer behavior outcomes;”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
Tests✓ Asserted: passes✗ Checkable: fails✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim. It may be too vague to check against evidence.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Additionally, this paper contributes insights regarding the potential role of CBE in the advancement of the broader theoretical perspectives of relationship marketing, S-D logic and consumer culture theory, which are centered upon the importance of establishing and maintaining value-laden, interactive and co-creative consumer/brand interactions and relationships.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“As a result, consumers' CBE levels with a focal brand may fluctuate: (i) During (i.e.within) a particular brand interaction; and (ii) Across brand interactions over time.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Contributions, Limitations & Implications Academic Implications
Load-bearingStrength:hedged· not yet calibratedTests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Overall, we expect managerial cultivation of CBE to generate enhanced consumer brand retention and loyalty outcomes.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Managerial Implications
Tests✓ Asserted: passes✗ Checkable: fails✓ Load-bearing: passes✗ Based: failsProbably not a substantial claim. It may be too vague to check against evidence. The paper may give no reason why it holds.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“Represents a promising, under-explored concept to date;”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Brand usage intent
Load-bearingStrength:plain· not yet calibratedTests✓ Asserted: passes✗ Checkable: fails✓ Load-bearing: passes✓ Based: passesProbably not a substantial claim. It may be too vague to check against evidence.
A conclusion the paper draws from its own results — it cites no other source for it, so there is none to check. The quote shows it is in the paper.
In the paper
“thus indicating that not only does CBE have a positive effect on consumer 'self-brand connection,' but CBE explains most of the variance observed for this construct.”
§ Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation > Hypothesis Testing Results
Tests✓ Asserted: passes✓ Checkable: passes✓ Load-bearing: passes✓ Based: passesIt may state two separate claims as one.
The paper relies on this without support.
The selected social media brands (Facebook.com, Twitter.com, LinkedIn.com) are representative of social media contexts for studying CBE.
“Within three different social media contexts, we employ exploratory and confirmatory factor analyses to develop a reliable, 10-item CBE scale”
“we selected the brand Facebook.comfor investigation”
“we selected the social media brand Twitter.com for investigation”
The paper relies on this without support.
The causal direction is from consumer brand involvement through CBE to self-brand connection and brand usage intent, not the reverse.
“we identified a mediating effect of CBE in the association between consumer brand 'involvement' and 'brand usage intent.'”
The paper relies on this without support.
The nomological net includes all relevant mediating variables.
“which implies there are no omitted mediating variables, and the mediating hypotheses are supported.”
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
Each contradiction between two passages listed here was confirmed by an independent check.
Study 1 is described as social-media-specific despite its unrestricted brand selection
MinorThe paper says it selected a social media setting for studies 1-3, but its Study 1 instructions allowed brands from any category; the reported selections include a television show.
“We selected a social media setting in studies 1-3”
“We instructed the participants to select a brand in any category that is 'highly engaging' to them”
Activation-self-brand squared correlation does not match its correlation
MinorTable 5 reports a correlation of .86 for this pair, whose square is approximately .74, but places .46 in the corresponding squared-correlation cell.
Reported 0.46 · recomputed 0.7396
“| Activation | .72 | .67 | .75 | .69 | .46 | .49 | | Self-Brand | .84 | .74 | .86 | .86 | .75 | .45 |”
Affection-brand-usage squared correlation does not match its correlation
MinorTable 5 gives a correlation of .74 for this pair, implying a squared correlation of approximately .55 rather than the reported .46.
Reported 0.46 · recomputed 0.5476
“| Affection | .84 | .85 | .76 | .57 | .74 | .46 | | Activation | .72 | .67 | .75 | .69 | .46 | .49 | | Self-Brand | .84 | .74 | .86 | .86 | .75 | .45 | | Connection | | | | | | | | Brand Usage | .67 | .64 | .74 | .70 | .67 | .76 |”
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“‘Cognitive processing’ is ‘a consumer’s level of brand-related thought processing and elaboration in a particular consumer/brand interaction’ (i.e., cognitive CE dimension) (Hollebeek et al., 2014, p.158).”
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Herrada-Lores, S., Palazón, M., Iniesta-Bonillo, M., & Estrella-Ramón, A. (2024) · Journal of Research in Interactive Marketing · doi:10.1108/jrim-10-2023-0372 · Cited by 23
Agnihotri, D., Chaturvedi, P., Swarup, K., Mathur, A., Tripathi, V., & Singh, N. (2024) · Internet Research · doi:10.1108/intr-01-2024-0030 · Cited by 31
Xiao, S., & Chen, X. (2025) · Journal of Brand Management · doi:10.1057/s41262-024-00376-7 · Cited by 21
“…uncover the latent value underlying CE behaviours, encompassing both business-related (e.g. sales revenue, net profits) and brand-related outcomes (e.g. brand exposure, brand experience, brand attachment) (Basu et al. 2023; Kim and Ko 2012; Wu et al. 2019; Zhang et al. 2017; Hollebeek et al. 2014).”
Fan, X., Tao, W., Yu, H., & Wang, Z. (2025) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2025.104303 · Cited by 21
Teal, R., Roberts, M., Harrigan, P., Clarkson, J., & Rosenberg, M. (2019) · Sport Management Review · doi:10.1016/j.smr.2019.05.003 · Cited by 21
Riccomini, F. E., Cirani, C. B. S., Pedro, S. D. C., et al. (2021) · Journal of Marketing for HIGHER EDUCATION · doi:10.1080/08841241.2021.1966157 · Cited by 21
“Engagement is a relational construct that leads to an intense bond between the consumer (student) and the brand (HEI) and results in the consumer ’ s intention to maintain the relationship and generates loyalty (Hollebeek et al., 2014).”
BackgroundAugmented Reality-Enabled Instagram Game Filters: Key to Engaging Customers
Sinha, M., & Srivastava, M. (2021) · Journal of Promotion Management · doi:10.1080/10496491.2021.2008577 · Cited by 21
“CBE is however anticipated to influence BL (Dessart et al., 2015) and boost retention of brand (Hollebeek et al., 2014); however, only conceptual and qualitative studies have been conducted until now, and no empirical evidence supporting the same is available.”
BackgroundMethodArghashi, V., & Yüksel, C. (2022) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2021.2018936 · Cited by 25
“A paper-based survey was administered to measure consumers self-brand connection adopted from (Escalas, 2004; Hollebeek et al., 2014), perceived enjoyment adopted from (Ghani et al., 1991; Koufaris, 2002), perceived benefit adopted from (Habibi et al., 2014; Tsai et al., 2001), consumer involvement…”
BackgroundMethodInfluentialChatterjee, S., Chaudhuri, R., & Vrontis, D. (2022) · Journal of International Management · doi:10.1016/j.intman.2022.100966 · Cited by 30
Nasr, A. K., Rashidirad, M., Yoganathan, V., & Sadaghiani, A. S. (2022) · Information Systems Frontiers · doi:10.1007/s10796-022-10273-6 · Cited by 25
“The engagement concept reflects a motivational state that involves an individ - ual’s focal interactive experiences with a particular object or agent (Hollebeek et al., 2014).”
The Role of Social Media Activities to Enhance Brand Equity
Febrian, A., Nani, D. A., Lina, L. F., & Husna, N. (2022) · Journal of Economics Business and Accountancy Ventura · doi:10.14414/jebav.v25i1.2881 · Cited by 40
Suh, T., & Lee, S. B. (2023) · Electronic Commerce Research · doi:10.1007/s10660-022-09661-6 · Cited by 24
“The newer type of customer behavior is characterized by more customer interaction and less persuasive communication from the marketer, which makes engagement a very relevant construct in the era of digital media and social media networks [16, 17], [18]; [15], Suh et al., 19).”
BackgroundRevisiting a model of customer engagement cycle: a systematic review
Hoang, D., Kousi, S., Martinez, L. F., & Kumar, S. (2023) · Service Industries Journal · doi:10.1080/02642069.2023.2202912 · Cited by 24
“For example, ‘satisfaction’ can result in greater ‘customer involvement’ with a brand (Bowden, 2009; Hollebeek et al., 2014), while greater ‘customer involvement’ can also result in ‘satisfaction’ for new customers (Hollebeek, 2011b; Wirtz et al., 2013).”
BackgroundInfluentialRather, R. A., Bozkurt, S., Khan, I. M., Vo‐Thanh, T., Abbasi, A. Z., & Rasul, T. (2023) · Journal of Strategic Marketing · doi:10.1080/0965254x.2023.2192726 · Cited by 21
“To gauge CBE, we deployed L. D. Hollebeek et al. (2014) 3-dimensional 10-item scale, which features affective-CBE (4 items), cognitive-CBE (3 items), behavioral-CBE (3 items), and BCO from L. D. Hollebeek and Rather’s (2019) and Grissemann and Stokburger-Sauer’s (2013) (see also Rather, Parrey, et…”
BackgroundInfluentialResearch on the influence of online fitness user engagement on value co-creation behavior
Liu, G., Yang, H., Li, Y., & Jing, N. (2023) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-12-2022-1061 · Cited by 25
Xue, J., Niu, Y., Liang, X., & Yin, S. (2023) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2023.2227834 · Cited by 21
“…al. (2021); warmth perception (PW) was measured by five items from Muller et al. (2005) and Hu, Lu, Pan, et al. (2021); adult playfulness (AP) was measured by five items from Proyer (2012); digital engagement (DE) was measured by seven items from Henkens et al. (2021) and Hollebeek et al. (2014).”
Food at your doorstep? Examining customer loyalty towards online food delivery applications
Liu, X., Lim, X., Cheah, J., Ng, S. I., & Basha, N. K. (2023) · British Food Journal · doi:10.1108/bfj-02-2023-0116 · Cited by 26
Ma, Z., Ma, R., Zhao, X., & Wang, X. (2023) · Telematics and Informatics · doi:10.1016/j.tele.2023.102048 · Cited by 26
Why do social media users follow tourism-related posts? Roles of bloggers and posts in trip planning
Zhou, Z., Li, T., Liu, C., Zhou, Y., Li, P., & Wen, S. (2023) · Industrial Management & Data Systems · doi:10.1108/imds-11-2022-0692 · Cited by 25
Customer engagement behaviors on physical and virtual engagement platforms
Winell, E., Nilsson, J., & Lundberg, E. (2023) · Journal of Services Marketing · doi:10.1108/jsm-03-2023-0084 · Cited by 22
Higueras‐Castillo, E., Ramdhony, D., Kalinić, Z., & Liébana-Cabanillas, F. J. (2023) · Expert Systems · doi:10.1111/exsy.13480 · Cited by 21
“Based on these reasoning, the positive influence between purchase intention and Green Customer engagement is proposed from the approaches of Hollebeek et al. (2014), who precisely define engagement as the positive balance that the consumer makes of the brand in relation to affective, cognitive and…”
BackgroundWe are just 10 feet away! How does location-based advertising affect consumer-brand engagement?
Thapa, S., án, F. G., & Paswan, A. K. (2023) · Journal of Business Research · doi:10.1016/j.jbusres.2023.114425 · Cited by 25
Factors Influencing Customer Engagement in Mobile Applications
Dovalienė, A., Piligrimienė, Ž., & Masiulytė, A. (2016) · Engineering Economics · doi:10.5755/j01.ee.27.2.14030 · Cited by 21
Grubor, A. (2017) · Applied Ecology and Environmental Research · doi:10.15666/aeer/1503_963983 · Cited by 27
“…equity (Severi et al., 2014; Schivinski and Dabrowski, 2014; Brogi et al., 2013), evaluation of unfamiliar brands (Naylor et al., 2012), consumer-brand engagement and relationship (Hollebeek et al., 2014; Labrecque, 2014) and brand management in social media environment (Gensler et al., 2013).”
BackgroundA typology of organisational stakeholder engagement with place brand identity
Helmi, J., Brïdson, K., & Casidy, R. (2019) · Journal of Strategic Marketing · doi:10.1080/0965254x.2019.1593224 · Cited by 21
Personalized and cued advertising aimed at children
Daems, K., Keyzer, F. D., Pelsmacker, P. D., et al. (2019) · Young Consumers Insight and Ideas for Responsible Marketers · doi:10.1108/yc-10-2018-0864 · Cited by 21
Collective empowerment in online communities: conceptualization, scale refinement, and validation
Nguyen, L. T. V., Conduit, J., Lu, V. N., & Hill, S. R. (2020) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2020.1758568 · Cited by 22
Sadek, H., & el mehelmi, H. (2020) · Journal of Business & Retail Management Research · doi:10.24052/jbrmr/v14is03/art-03 · Cited by 26
“First, previous studies (such as Hollebeek et al., 2014; Wang et al., 2018) www.jbrmr.com A Journal of the Centre for Business & Economic Research (CBER) 30 explained that the notion of CBE is still uncovered.”
BackgroundInfluentialMazzucchelli, A., Chierici, R., Gregorio, A. D., & Chiacchierini, C. (2021) · Journal of Management & Governance · doi:10.1007/s10997-021-09572-y · Cited by 21
The Effect of Social Networking Sites’ Activities on Customers’ Well-Being
Lee, S. A. (2016) · Journal of Hospitality & Tourism Research · doi:10.1177/1096348016675926 · Cited by 24
How Online Communities Affect Online Community Engagement and Word-of-Mouth Intention
Khasawneh, M. H. A., Al-Haddad, S., Sharabati, A. A., Khalili, H., Azar, L. L., Ghabayen, F. W., Jaber, L. M., Ali, M. H., & Masa’deh, R. M. T. (2023) · Sustainability · doi:10.3390/su151511920 · Cited by 20
“In addition, several studies found that hedonic value significantly influences online communities [49,50].”
BackgroundConsumer engagement on social media in the sport context: a scoping review
Cao, Y., & Matsuoka, H. (2024) · Leisure Studies · doi:10.1080/02614367.2024.2324819 · Cited by 20
“Based on these studies, a consumer engagement scale containing three aspects: cognitive processing, affection, and activation, was developed and validated in social media settings (Hollebeek et al., 2014).”
Co-creating sustainability: transformative power of the brand
Palakshappa, N., Bulmer, S., & Dodds, S. (2024) · Journal of Marketing Management · doi:10.1080/0267257x.2024.2380261 · Cited by 27
“Therefore, understanding how brands use digital platforms to influence engagement and co-create value for consumers has not only become critical in brand management (Dhaoui & Webster, 2021; Hollebeek et al., 2014), but has the potential to forge societal change at the macro-level.”
Human-Machine Engagement (HME): Conceptualization, Typology of Forms, Antecedents, and Consequences
Azer, J., & Alexander, M. (2024) · Journal of Service Research · doi:10.1177/10946705241296782 · Cited by 25
Elshaer, I. A., Azazz, A. M. S., Fayyad, S., Mohamed, S. A. K., Fouad, A. M., & Fathy, E. A. (2024) · Information · doi:10.3390/info16010009 · Cited by 20
Aldlimi, T., Priporas, C., & Chang, S.-W. (2025) · Journal of Consumer Behaviour · doi:10.1002/cb.2485 · Cited by 37
Magano, J., Quintela, J. A., & Banerjee, N. (2025) · Sustainability · doi:10.3390/su17177673 · Cited by 30
Impression management for corporate brands over mobile media
Schniederjans, D. G., Atlas, S., & Starkey, C. M. (2018) · Journal of Product & Brand Management · doi:10.1108/jpbm-09-2016-1309 · Cited by 23
Namkoong, J., Ro, J. H., & Henderson, M. D. (2019) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2018.11.002 · Cited by 20
Garay, L., & Pérez, S. M. (2019) · Tourist Studies · doi:10.1177/1468797619873109 · Cited by 20
“Hollebeek et al. (2014) compiled the previous literature to affirm that engagement is a user’s positively balanced cognitive, emotional and behavioural brand-related activity during, or related to, specific consumer/brand interactions.”
BackgroundInfluentialKumar, J. (2021) · Journal of Product & Brand Management · doi:10.1108/jpbm-11-2019-2659 · Cited by 21
Celebrity endorsement using different types of new media and advertising formats
Uribe, R., Buzeta, C., Enrique Manzur, M., & Celis, M. (2022) · Academia Revista Latinoamericana de Administración · doi:10.1108/arla-08-2021-0167 · Cited by 20
Ranjbaran, A., Shabankareh, M., Nazarian, A., & Seyyedamiri, N. (2022) · Consumer Behavior in Tourism and Hospitality · doi:10.1108/cbth-05-2021-0136 · Cited by 22
Ahmed, B., Zada, S., Zhang, L., Sidiki, S. N., Contreras-Barraza, N., Vega-Muñoz, A., & Salazar-Sepúlveda, G. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.864841 · Cited by 33
“At last, behavioral customer engagement is the amount of energy, time, and effort a customer spends on a brand, firm, or person in a specific customer and seller interaction (Hollebeek et al., 2014).”
BackgroundMethodInfluentialThe Role of Two-Way Influences on Sustaining Green Brand Engagement and Loyalty in Social Media
Chuang, H., & Chen, C.-I. (2023) · Sustainability · doi:10.3390/su15021291 · Cited by 21
Behnam, M., Dickson, G., Delshab, V., Gerke, A., & Nikou, P. S. (2023) · International Journal of Sports Marketing and Sponsorship · doi:10.1108/ijsms-09-2022-0175 · Cited by 20
Herter, M. M., Shuqair, S., Pinto, D. C., Mattila, A. S., & Pontin, P. Z. (2023) · Journal of Product & Brand Management · doi:10.1108/jpbm-06-2022-4020 · Cited by 20
E-WOM in the B2B context: Conceptual domain, forms, and implications for research
Chatzipanagiotou, K. C., Azer, J., & Ranaweera, C. (2023) · Journal of Business Research · doi:10.1016/j.jbusres.2023.113957 · Cited by 27
“It requires firms to focus on the dynamic, ongoing virtual dialogue shaped by all stakeholders (Hollebeek et al., 2014; Korschun & Du, 2013).”
Digitization, Marketing 4.0, and Repurchase Intention in E-Tail
Dash, G., Rishi, B., Akmal, S., Paul, J., & Chakraborty, D. (2023) · Journal of Global Information Management · doi:10.4018/jgim.322303 · Cited by 20
“Hollebeek et al. (2014) suggested that brand engagement has a positive cognitive and behavioral approach directly associated with BINT.”
BackgroundBargoni, A., Ballerini, J., Vrontis, D., & Ferraris, A. (2022) · Journal of Product & Brand Management · doi:10.1108/jpbm-11-2021-3722 · Cited by 20
Haq, M. D., & Chiu, C. (2024) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2024.101379 · Cited by 26
The effect of subscriptions on customer engagement
Wu, B., Guo, G., & Luo, P. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2024.114638 · Cited by 21
Rasul, T., Nair, S., Palamidovska-Sterjadovska, N., Ladeira, W. J., Santini, F. D. O., & Elgammal, I. M. Y. (2024) · Journal of Global Scholars of Marketing Science · doi:10.1080/21639159.2023.2275798 · Cited by 28
“Revisiting digital customer engagement: Antecedents, drivers, and outcomes Marketing studies have acknowledged the complexity of the conceptualisation of CE by considering its cognitive, emotional, and behavioural dimensions (Brodie et al., 2011; Hollebeek et al., 2014).”
BackgroundUnderstanding factors of disengagement within a virtual community: an exploratory study
Dutot, V., & Mosconi, E. P. (2016) · Journal of Decision System · doi:10.1080/12460125.2016.1187547 · Cited by 20
“…Porter et al., 2011), activity (Brodie et al., 2013: eight items), cognitive process (Hollebeek, Glynn, and Brodie, 2014: two items), affection (Hollebeek et al., 2014: three items), self-brand connection (Escalas, 2004: six items), brand use intention (yoo and Donthu, 2001: four items), and…”
BackgroundCho, M., & Auger, G. A. (2017) · Public Relations Review · doi:10.1016/j.pubrev.2017.07.008 · Cited by 20
Impact of consumer engagement on firm performance
Bai, L., Yan, X.-B., & Yu, G. (2020) · Marketing Intelligence & Planning · doi:10.1108/mip-08-2019-0413 · Cited by 18
Hiking Tourism in Malaysia: Origins, Benefits and Post Covid-19 Transformations
Nordin, M. R., & Jamal, S. A. (2021) · International Journal of Academic Research in Business and Social Sciences · doi:10.6007/ijarbss/v11-i13/8504 · Cited by 23
Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity
Zailskaitė‐Jakštė, L., & Minelgaitė, I. (2021) · Journal of Eastern European and Central Asian Research (JEECAR) · doi:10.15549/jeecar.v8i2.501 · Cited by 20
“Hollebeek, Glynn, and Brodie (2014), applying a multi-dimensional CE perspective, found that consumer-brand engagement mediates the associations between the independent variable of consumer brand ‘involvement’ and the dependent variable of consumer ‘self-brand connection’.”
BackgroundConsumer Engagement in Social Media in China
Chen, Y.-R. R. (2018) · Wiley eBooks · doi:10.1002/9781119167600.ch32 · Cited by 21
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement
Bhattacharjee, D. R., Pradhan, D., Kuanr, A., & Malhotra, N. (2024) · Journal of Advertising · doi:10.1080/00913367.2024.2306422 · Cited by 21
“Thus, this study contributes to and extends consumer engagement research by providing insights into the novel drivers of consumer engagement (Hollebeek, Glynn, and Brodie 2014) from the perspective of morally conscious advertising (Vadakkepatt et al. 2022).”
InfluentialYuan, R., Chen, Y., & Mandler, T. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2024.114658 · Cited by 20
Mohammad, A. A. A., Elshaer, I. A., Azazz, A. M. S., Kooli, C., Algezawy, M., & Fayyad, S. (2024) · Sustainability · doi:10.3390/su16146050 · Cited by 36
Nguyen, K. M., Nguyen, N. T. K., Cao, P., Vo, L., & Kieu, T. (2024) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2024.2440633 · Cited by 23
“This result is in line with the findings of existing studies (De Vries & Carlson, 2014; Hollebeek et al., 2014).”
Huang, S. S., Wang, X., & Qu, H. (2024) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-02-2024-0211 · Cited by 20
Cicco, R. D., Francioni, B., Curina, I., & Cioppi, M. (2025) · Journal of Services Marketing · doi:10.1108/jsm-10-2024-0539 · Cited by 24
Li, N., & Aumeboonsuke, V. (2025) · Journal of theoretical and applied electronic commerce research · doi:10.3390/jtaer20020113 · Cited by 21
“Emotionally, brands can foster positive affect and active participation by designing immersive, interactive content that aligns with consumer values [28].”
InfluentialChen, J., & Xu, W. (2019) · Advances in intelligent systems and computing · doi:10.1007/978-3-030-21255-1_51 · Cited by 22
Film or Film Brand? UK Consumers’ Engagement with Films as Brands
Kohli, G. S., Yen, D. A.-W., Alwi, S. F. S., & Gupta, S. (2020) · British Journal of Management · doi:10.1111/1467-8551.12401 · Cited by 24
How Do Value Co-Creation and E-Engagement Enhance E-Commerce Consumer Repurchase Intention?
Jebarajakirthy, C., Saha, V., Goyal, P., & Mani, V. (2021) · Journal of Global Information Management · doi:10.4018/jgim.290369 · Cited by 29
“The measures for positively-valanced e-engagement was operationalised using 10 items obtained from Hollebeek et al. (2014).”
MethodAssessing involvement with food: A systematic review of measures and tools
Castellini, G., & Graffigna, G. (2021) · Food Quality and Preference · doi:10.1016/j.foodqual.2021.104444 · Cited by 20
Role of engagement in online gaming: a study of generation Z customers
Jasrotia, S. S., Kamila, M. K., Chib, S., & Mishra, H. G. (2022) · Digital Creativity · doi:10.1080/14626268.2022.2033272 · Cited by 22
“…been widely studied, and recently the studies on customer engagement have started to explore the online environment, and there have been a majority of studies conducted on online communities and social networking websites (Brodie et al. 2013; Tsai and Men 2013; Hollebeek, Glynn, and Brodie 2014).”
BackgroundWeb of science-based virtual brand communities: a bibliometric review between 2000 and 2020
Zheng, J., Liu, R., Zhong, X., & Zhang, R. (2022) · Internet Research · doi:10.1108/intr-11-2021-0800 · Cited by 20
Accessing the Impact Mechanism of Sense of Virtual Community on User Engagement
Hong, Z., & Shi, Q. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.907606 · Cited by 19
Obeidat, Z. M., Alalwan, A. A., Baabdullah, A. M., Obeidat, A., & Dwivedi, Y. K. (2022) · Journal of Innovation & Knowledge · doi:10.1016/j.jik.2022.100230 · Cited by 21
Michel, E. J., Hall, K. K. L., Kepes, S., Qi, J. (., Leon, M. R., Weinzimmer, L. G., & Wheeler, A. R. (2022) · Journal of service management · doi:10.1108/josm-06-2019-0171 · Cited by 24
Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, M., Lawrence, D., & Chakravarty, A. (2022) · International Journal of Consumer Studies · doi:10.1111/ijcs.12888 · Cited by 19
The Organic Marketing Nexus: The Effect of Unpaid Marketing Practices on Consumer Engagement
Asante, I. O., Jiang, Y., Luo, X., & Twumasi, M. A. (2022) · Sustainability · doi:10.3390/su15010148 · Cited by 40
Friederich, F., Palau‐Saumell, R., Matute, J., & Meyer, J. (2023) · Online Information Review · doi:10.1108/oir-03-2022-0133 · Cited by 20
Saxena, G., Jain, S., & Mishra, S. (2023) · Journal of Services Marketing · doi:10.1108/jsm-06-2022-0217 · Cited by 20
Ciao AI: the Italian adaptation and validation of the Chatbot Usability Scale
Borsci, S., Prati, E., Malizia, A., Schmettow, M., Chamberlain, A., & Federici, S. (2023) · Personal and Ubiquitous Computing · doi:10.1007/s00779-023-01731-2 · Cited by 22
“Experts [18, 23, 29] have recognized chatbots as systems of communication that are able to provide a beneficial service to end-users, allowing them to receive support and information 24/7 and enabling companies to collect opinions from their consumers for marketing purposes.”
BackgroundLi, X., Tian, L., & Wang, S. (2023) · Behavioral Sciences · doi:10.3390/bs13070541 · Cited by 19
“Applied to customer experience, social interaction acts as a key stimulus influencing customer psychology and behavior, thereby exerting influence on the customer’s shopping experience and customer engagement [31,32].”
BackgroundGamification's role in fostering user engagement with healthy food‐based digital content
Charry, K. M., Poncin, I., Kullak, A., & Hollebeek, L. D. (2023) · Psychology and Marketing · doi:10.1002/mar.21892 · Cited by 19
Self-citationRasool, A., Islam, J. U., & Shah, F. A. (2023) · Journal of Marketing Communications · doi:10.1080/13527266.2023.2261946 · Cited by 19
“CE was measured through a 10-item scale by Hollebeek et al. (2014).”
Effect of Gen Y's Affective Attitudes Towards Facebook Marketing Communications in South Africa
Duffett, R. G. (2015) · The Electronic Journal of Information Systems in Developing Countries · doi:10.1002/j.1681-4835.2015.tb00488.x · Cited by 21
“…and Hussherr, 2003; Forsythe et al., 2006; Yoo, 2008; Park and Lee, 2009; Kuisma et al., 2010; Punj, 2011); and in recent times, social media (Gensler et al., 2013; Malthouse et al., 2013; Peters et al., 2013; Weinberg et al., 2013; Hautz et al., 2014; Hollebeek et al., 2014; Labrecque, 2014).”
BackgroundEngaging visitors in cultural and recreational experience at museums
Loureiro, S. M. C., & Sarmento, E. M. (2018) · Anatolia · doi:10.1080/13032917.2018.1484378 · Cited by 21
“Hollebeek et al. (2014) strongly emphasize that the brand is the key focal object in the interaction process, and engagement is usually seen as a positive state.”
BackgroundWorking consumers’ psychological states in firm-hosted virtual communities
Leo, C., Chou, C. Y., & Chen, T. (2019) · Journal of service management · doi:10.1108/josm-03-2018-0077 · Cited by 19
Chung, C. D., Gao, Y. L., & Leung, D. (2019) · Journal of China Tourism Research · doi:10.1080/19388160.2019.1643434 · Cited by 19
Beyond the “like”: customer engagement of brand fans on Facebook
Maree, T., & van Heerden, G. (2020) · European Business Review · doi:10.1108/ebr-02-2019-0025 · Cited by 19
Yasin, M. M., Porcu, L., Abusharbeh, M. Т., & Liébana-Cabanillas, F. J. (2020) · Economic Research-Ekonomska Istraživanja · doi:10.1080/1331677x.2020.1752277 · Cited by 20
“Hence, the development of insight into impact of personality of bank customers could help managers make better investment decisions and maintain excellence by attracting more customers and achieving brand loyalty (Hollebeek et al., 2014).”
BackgroundRodríguez‐Ardura, I., & Meseguer‐Artola, A. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.01869 · Cited by 19
“Because we understand engagement as a positively valenced multidimensional mechanism (Hollebeek et al., 2014, 2016), we apply tenets from socioemotional selectivity theory to explain the part age-related differences play in users’ decisions to continue spending time and cognitive efforts on Facebook.”
BackgroundMethodInfluential
Metadata
- Authors
- Hollebeek, L. D., Glynn, M. S., & Brodie, R. J.
- Affiliations
- University of Waikato (NZ)
- Auckland University of Technology (NZ)
- University of Auckland (NZ)
- Corresponding author
- Hollebeek, Linda D.
- Glynn, Mark S.
- Brodie, Roderick J.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2014-05
- Volume
- 28
- Issue
- 2
- Pages
- 149-165
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W2061289966
- Cited by
- 3,276
- References
- 110
- Citations by year
- 2026: 392 · 2025: 370 · 2024: 349 · 2023: 398 · 2022: 363 · 2021: 334 · 2020: 316 · 2019: 259 · 2018: 196 · 2017: 159 · 2016: 92 · 2015: 41 · 2014: 7
- FWCI
- 323.66
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Journal of Interactive Marketing (publishedVersion)
- Tuwhera (Auckland University of Technology) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Adelaide Research & Scholarship (AR&S) (University of Adelaide) (submittedVersion)
- Funders
- Massey University
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- brand engagement, social media, scale development, consumer-brand relationships, consumer involvement, self-brand connection, cognitive processes, affect, activation, nomological network
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
A language model drew the claims from the paper on 2026-10-11, under version 3 of the claim definition (model deepseek-v4.1-flash, prompt extract-v3).
A second model labelled each claim on 2026-10-11 (model jev-1.13-20260917, definition revision gold-guideline-v0.2).
Cited sources are checked with a language model’s help (gpt-6-sol).
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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