The DOI matches its Crossref record; 27 of the 27 references it cites were found in a registry or an index.
Review of the theoretical underpinnings of loyalty programs
Abstract
A review of the extant literature reveals that the theoretical underpinnings of the majority of loyalty program research rest on psychological mechanisms from three specific domains—status, habit, and relational. We propose that to understand how loyalty programs actually work, a broader, more holistic research perspective is needed to account for the simultaneous effects across these three theoretical domains as well as both cross‐customer and temporal effects. The contribution of this approach is a fresh research agenda advanced in 15 research propositions.
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Citations
Cites
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Cited by
Building, measuring, and profiting from customer loyalty
Watson, G. F., Beck, J. T., Henderson, C. M., & Palmatier, R. W. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0439-4 · Cited by 375
Self-citationWetzel, H. A., Hammerschmidt, M., & Zablah, A. R. (2014) · Journal of Marketing · doi:10.1509/jm.12.0167 · Cited by 216
The impact of introducing a customer loyalty program on category sales and profitability
Lin, C., & Bowman, D. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102769 · Cited by 44
Metadata
- Authors
- Henderson, C. M., Beck, J. T., & Palmatier, R. W.
- Venue
- Journal of Consumer Psychology
- Publisher
- Wiley
- Published
- 2011-03-21
- Volume
- 21
- Issue
- 3
- Pages
- 256-276
- ISSN
- 1057-7408 (ISSN-L)
- 1532-7663
- OpenAlex
- W2011992163
- Cited by
- 274
- References
- 27
- FWCI
- 19.41
- Type
- journal article
- Language
- en
- Open access
- closed
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